VIANKA OKOLI
Brooklyn,NY
Summary
Driven and Innovative Marketing Manager with 6+ years experience driving creative & innovative strategies that led to impactful marketing transformations. Led a 80+ member team that grew revenue by over 50%, orchestrating profitable campaigns that yielded substantial results. Distinguished for pioneering a successful transition, leading my own makeup line to embrace a fully vegan ethos, aligning with evolving consumer preferences and industry trends. Adept in leveraging marketing metrics and collaborative environments to consistently achieve targeted outcomes.
Overview
7
7
years of professional experience
Work History
Recruiter
VIO Millennial inc
Brooklyn, NY
09.2022 - 12.2023
- Drafted job descriptions and criteria for new positions.
- Managed over 25+ candidates during hiring process.
- Maintained detailed recruiting processes, candidate pipeline documentation, and hiring procedures.
- Participated in developing innovative ways to attract passive job seekers.
- Met with candidates to discuss job opportunities and answer questions about company culture and benefits packages.
- Conducted reference checks, background screening and other pre-employment checks to verify information on applicant's resume.
Branch Manager
VIO Millennial Inc.
Brooklyn, NY
09.2022 - 12.2023
- Managed relationships with Fortune 500 clients & over 2000+ customers.
- Participated in the design implementation and evaluation of in store promotional activities across retail stores.
- Collaborated with cross organizational stake holders to define, manage and implement commercial guidelines.
- Designed, Distributed and evaluated customer surveys to capture market needs & implemented strategies to achieve desired outcomes
- Directed daily branch operations, leading 50+ team members to exceed monthly sales goals
- Managed day-to-day communication between branch and corporate headquarters
- Handled all Branch financials which included paying employees, managing business bills and finances.
- Created trade marketing strategies to communicate strategies to 50+ member team.
CEO
VIO COSMETICS LLC
10.2020 - Current
- Designed, developed and successfully launched a makeup line which grew sales at an annual CAGR of 50%
- Successfully launched during COVID 19 with two product offerings.
- Successfully extended product line to 5 product offerings to satisfy market needs.
- Gained press coverage in regional media.
- Managed and executed a comprehensive rebranding project for the makeup line, overseeing the successful transition to a fully vegan product range, encompassing product development, marketing strategy, and consumer communication.
- Liaison between buyers and suppliers.
Assistant Director
Gold Millennial Inc
06.2022 - 09.2022
- Analyzed market conditions and made recommendations to management to improve business operations.
- Worked closely with Branch Manager to plan and track allocated marketing budgets.
- Trained and mentored new employees on industry practices and business operations.
- Organized meetings with team leaders & management to discuss strategies for improving client satisfaction.
- Represented the team/company at multiple conferences/events across the country.
- Reviewed and reported on campaign effectiveness of multiple teams against agreed KPI's, identifying and pursuing areas of improvement.
Corporate Trainer
Gold Millennial Inc
11.2021 - 06.2022
- Collaborated with management to identify company training needs and scheduling.
- Monitored employee progress and gave feedback to management and additional training requirements.
- Developed engaging and entertaining presentations to maintain employee attention and improve impact of training.
- Facilitated team building exercises to promote collaboration among colleagues in professional setting
- Developed teams of 15+ plus leaders into corporate trainer position.
Marketing Associate
Gold Millennial Inc
10.2020 - 11.2021
- Developed marketing strategies that led to 25% increase in sales.
- Planned and executed events and marketing programs that led to a 40% increase in lead generation.
- Communicated product features, advantages, and benefits to clients.
- Demonstrated excellent customer service skills leading to a customer retention rate of 98%.
- Managed and reviewed multiple face to face projects to resolve any quality, communication and delivery issues.
- Participated in 5 social media campaigns to build brand reputation and increase traffic.
Library Student Assistant
University at Buffalo
Buffalo, NY
08.2018 - 08.2020
- Greeted all patrons who entered into study center with smiles and offered assistance for any needs or issues
- Provided assistance to patrons in regards to center's computer system and gave instructions for logging on
- Designed fliers and posted them throughout center in order to keep all patrons updated on upcoming events, meetings and social programs
- Oversaw check in and check out process
- Troubleshooted technical problems with computers and other technology
- Organized circulation desk with over 100 books and periodicals to be checked out
Sales and Marketing Representative
University at Buffalo, SUNY
Buffalo, NY
07.2017 - 07.2018
- Assisted with developing marketing strategies for promoting programs and services on campus.
- Organized successful campus events to showcase products/services while fostering positive relationships with both current students and potential prospects.
- Collaborated with sales and marketing teams to coordinate promotional activities for over 29,000 students.
- Monitored service after sale and implemented quick and effective problem resolutions.
Education
Bachelor Of Arts In Psychology - Business Administration And Management
University At Buffalo
Buffalo, NY12.2021
Skills
- Relationship Management
- Client Acquisition
- Cost and Budget Analysis
- Performance evaluations
- Engagement events
- Recruiting
- Tableau
- Digital Marketing
- Team Leadership
- Training and Onboarding
- Lead Generation and Prospecting
- Networking
- Public Speaking
- Product Management
- Product Launching
- Sales and Marketing Methods
Timeline
Recruiter
VIO Millennial inc
09.2022 - 12.2023
Branch Manager
VIO Millennial Inc.
09.2022 - 12.2023
Assistant Director
Gold Millennial Inc
06.2022 - 09.2022
Corporate Trainer
Gold Millennial Inc
11.2021 - 06.2022
CEO
VIO COSMETICS LLC
10.2020 - Current
Marketing Associate
Gold Millennial Inc
10.2020 - 11.2021
Library Student Assistant
University at Buffalo
08.2018 - 08.2020
Sales and Marketing Representative
University at Buffalo, SUNY
07.2017 - 07.2018
Bachelor Of Arts In Psychology - Business Administration And Management
University At Buffalo
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