Vianka Okoli
Germantown,Maryland
Summary
Innovative Marketing Professional with 6 years of experience in digital marketing and management. Recognized for establishing and expanding branches while collaborating with Fortune 100 and 500 clients. Specialized in digital marketing, travel coordination, and event planning, with a background in hospitality. Led teams and launched a successful vegan-based cosmetics line while also project heading a women led organization.
Overview
9
9
years of professional experience
Work History
Project Director
African Women Impact Summit
Lagos, Nigeria
04.2024 - 07.2026
- Developed comprehensive project timelines and resource allocations to ensure successful summit execution.
- Led strategic planning initiatives that improved community engagement and program effectiveness.
- Collaborated with cross-functional teams to implement workshops and networking events that increased attendee participation and satisfaction.
- Established partnerships with local organizations to expand outreach efforts and promote event visibility within communities.
- Coordinated logistics for high-profile speakers, ensuring seamless integration into the event agenda and schedule.
Founder
VIO COSMETICS LLC
10.2020 - 2025
- Managed and executed a comprehensive rebranding project for the makeup line, overseeing the successful transition to a fully vegan product range, encompassing product development, marketing strategy, and consumer communication.
- Increased brand awareness by creating engaging social media campaigns that resonated with target audiences.
- Launched two product offerings during COVID-19 by implementing strategic marketing and distribution plans.
- Secured press coverage in regional media, enhancing brand visibility and reputation.
- Managed and executed a comprehensive rebranding project for the makeup line, overseeing the successful transition to a fully vegan product range, including product development, marketing strategy, and consumer communication.
- Successfully launched during COVID 19 with two product offerings.
Branch Manager
VIO Millennial Inc.
NY, Brooklyn
09.2022 - 12.2023
- Managed relationships with Fortune 500 clients and over 2000 customers, enhancing customer satisfaction and retention.
- Managed relationships with Fortune 500 clients & over 2000+ customers.
- Created and marketed strategies to communicate strategies to a 50+ member team.
- Participated in the design implementation and evaluation of in store promotional activities across retail stores.
- Designed, distributed, and evaluated customer surveys to capture market needs and implemented targeted strategies based on feedback.
- Managed branch financial operations, including payroll and bill payments. which included paying employees, managing business bills and finances.
- Created and marketed strategies to communicate strategies to a 50+ member team.
Recruiter
VIO Millennial inc
NY, Brooklyn
09.2022 - 10.2023
- Drafted job descriptions and criteria to attract qualified candidates for new positions.
- Managed hiring process for over 25 candidates, ensuring alignment with company needs.
- Met with candidates to discuss job opportunities and answer questions about company culture and benefits packages.
- Conducted reference checks, background screening and other pre-employment checks to verify information on an applicant's resume.
- Conducted reference checks and background screening to validate candidates' qualifications.
Assistant Director
Blue Millennial Inc
MD, Columbia
06.2022 - 09.2022
- Analyzed market conditions and made recommendations to management to improve business operations.
- Collaborated with Branch Manager to plan and monitor marketing budgets, ensuring effective allocation of resources.
- Organized meetings with team leaders & management to discuss strategies for improving client satisfaction.
- Facilitated meetings with team leaders and management to strategize on enhancing client satisfaction.
- Trained and mentored new employees on industry practices and business operations.
- Reviewed and reported on campaign effectiveness of multiple teams against agreed KPIs, identifying and pursuing areas of improvement.
Corporate Trainer/Corporate Travel Coordinator
Blue Millennial Inc
MD, Columbia
11.2021 - 06.2022
- Developed customized travel plans for executive-level employees, ensuring seamless business trips.
- Collaborated with management to assess training needs and schedule programs aligned with company goals.
- Collaborated with management to identify company training needs and scheduling.
- Created engaging presentations to enhance employee engagement and effectiveness of training sessions.
- Developed teams of 15+ plus leaders into a corporate trainer position.
Marketing Associate
Blue Millennial Inc
MD, Columbia
10.2020 - 11.2021
- Planned and executed events and marketing programs that led to a 40% increase in lead generation.
- Developed marketing strategies that led to 25% increase in sales.
- Articulated product features, advantages, and benefits to clients, enhancing their understanding and engagement.
- Communicated product features, advantages, and benefits to clients.
- Oversaw and evaluated multiple face-to-face projects, ensuring resolution of quality, communication, and delivery issues.
- Contributed to 5 social media campaigns, enhancing brand reputation and driving increased traffic.
Library Student Assistant
University at Buffalo
NY, Buffalo
08.2018 - 08.2020
- Greeted patrons entering study center with smiles and provided assistance for their needs or issues
- Provided assistance to patrons in regard to center's computer system and gave instructions for logging on
- Designed and posted fliers throughout center to keep patrons informed about upcoming events, meetings, and social programs
- Facilitated check-in for patrons entering the study center and check out process
- Troubleshot technical problems with computers and technology to ensure smooth operations for patrons
- Designed fliers and posted them throughout center in order to keep all patrons updated on upcoming events, meetings and social programs
Sales and Marketing Representative
University at Buffalo, SUNY
07.2017 - 07.2018
- Developed marketing strategies to effectively promote programs and services on campus.
- Organized campus events to showcase products/services, fostering relationships with current students and potential prospects.
- Coordinated promotional activities with sales and marketing teams targeting over 29,000 students.
- Monitored service after sale and implemented quick and effective problem resolutions.
Education
Bachelor of Science - Psychology
University At Buffalo
Buffalo, NYSkills
- Team leadership
- Organizational leadership
- Strategic planning
- Business development
- Project management
- Financial management
- Risk management
- Staff management
- Corporate leadership
- Organizational growth
- Organizational strategy
- Business startup
Timeline
Project Director
African Women Impact Summit
04.2024 - 07.2026
Branch Manager
VIO Millennial Inc.
09.2022 - 12.2023
Recruiter
VIO Millennial inc
09.2022 - 10.2023
Assistant Director
Blue Millennial Inc
06.2022 - 09.2022
Corporate Trainer/Corporate Travel Coordinator
Blue Millennial Inc
11.2021 - 06.2022
Founder
VIO COSMETICS LLC
10.2020 - 2025
Marketing Associate
Blue Millennial Inc
10.2020 - 11.2021
Library Student Assistant
University at Buffalo
08.2018 - 08.2020
Sales and Marketing Representative
University at Buffalo, SUNY
07.2017 - 07.2018
Bachelor of Science - Psychology
University At Buffalo