Summary
Overview
Work History
Education
Skills
Certification
Languages
Applications
Awards
Timeline
Generic

Vibhav Kamat

Seattle,WA

Summary

Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance

Overview

10
10
years of professional experience
1
1
Certification

Work History

Marketing Manager

Amazon Inc
Seattle, WA
12.2023 - Current
  • Own the onsite and offsite marketing strategy and execution for Books Category
  • Evaluate and report on campaign performance to relevant stakeholders and leadership across organization.
  • Supervise creation of marketing materials and collateral.
  • Custodian of Amazon Book Store experience

Marketing Manager

Amazon India
Bengaluru, India
04.2022 - 11.2023
  • Developed and implemented marketing plans for new products.
  • Analyzed market trends to identify potential opportunities for growth.
  • Conducted customer research to gain insights into consumer behavior.
  • Evaluated the effectiveness of marketing campaigns using analytics tools.
  • Generated ideas to increase sales through creative promotions.

Customer Lifetime Value and Growth Manager

Maxis Broadband Sdn. Bhd.
Kuala Lumpur, Malaysia
09.2018 - 04.2022
  • Responsible for customer retention, ARPA growth and NBA/ NBO recommendations as an integral part of Maxis Mobile base marketing.
  • Achievements include achieving lowest ever churn from Maxis Postpaid consumer base, introducing digital first approach to base marketing resulting in 3x growth in conversions from devices and shareline campaigns, and launching various initiatives such as Maxis Unlimited Roaming, Rate Plan Revamp, Maxis TV 2.0, Year End Sale device promo, and Maxis Family Plan.

Marketing Manager - Customer Engagement Lead

IndiaFirst Life Insurance Company
Mumbai, India
11.2018 - 08.2019
  • Responsible for building customer journey and ensuring great customer experience
  • Achievements include setting up customer engagement strategy, revamping Omni-Channel campaign strategy, and improving open rates of emails, SMS deliverability, and customer engagement.

Product Marketing Manager

Vodafone Idea Limited
Mumbai, India
11.2014 - 10.2018
  • Four roles in marketing team at Vodafone India, responsible for product launches, product positioning, product pricing, campaign management, and implementation of analytical models
  • Achievements include developing and launching integrated portfolio of Unlimited Products contributing over 50% of the revenue, and leading market launch of 121 products.
  • Voice Product Manager for M&G, Punjab, HP and JK circles, responsible for using customer segmentation to build right fit products and campaigns
  • Achievements include launching and leading the segmented voice portfolio for Himachal Pradesh and Jammu & Kashmir, and deploying key analytical models.

Consultant - Account Manager

Meltwater
New Delhi, India
05.2014 - 11.2014
  • Customer Success Account Manager at Meltwater, worked with over 60 organizations in building the traditional and digital media strategy
  • Achievements include consistently being rated amongst the top performers in Client Success across the IMEA region and achieving 0% net churn.

Education

Post Graduate Diploma in Management (MBA) - Marketing And Communication

Somaiya University
Mumbai
06-2014

Bachelor of Commerce - Financial Accounting Auditing And Taxation

Goa University
Goa
06-2010

Skills

  • Onsite and Offsite Marketing
  • Product Management
  • Customer Lifecycle Management
  • Category Management
  • Campaign Management
  • Growth Marketing

Certification

  • EXIN Agile Scrum Foundation, 2021
  • HubSpot Email Marketing, 2019
  • Google Analytics, 2018

Languages

English
Native/ Bilingual
French
Limited
Hindi
Full Professional
Marathi
Full Professional
Malay
Elementary

Applications

  • Amazon proprietary tools
  • MS Office Suite
  • Data and Analytics : SQL, SAS EG, CI Studio, Google Analytics, Google Data Studio
  • Marketing Clouds : Adobe Marketing Cloud, Neon - Campaign, Gamooga, Salesforce, Pardot, CleverTap
  • Social : Hootsuite, Meltwater Buzz, Marketing Cloud
  • Creative : Adobe Creative Cloud

Awards

  • I am Maxis (Q4-2020)
  • Vodafone MegaSStar (Q3-2017)
  • Vodafone SuperSStar (Q1, Q2, Q4-2017 | Q1-2018)
  • Idea Excellence (Q1, Q2-2015)

Timeline

Marketing Manager

Amazon Inc
12.2023 - Current

Marketing Manager

Amazon India
04.2022 - 11.2023

Marketing Manager - Customer Engagement Lead

IndiaFirst Life Insurance Company
11.2018 - 08.2019

Customer Lifetime Value and Growth Manager

Maxis Broadband Sdn. Bhd.
09.2018 - 04.2022

Product Marketing Manager

Vodafone Idea Limited
11.2014 - 10.2018

Consultant - Account Manager

Meltwater
05.2014 - 11.2014

Post Graduate Diploma in Management (MBA) - Marketing And Communication

Somaiya University

Bachelor of Commerce - Financial Accounting Auditing And Taxation

Goa University

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Vibhav Kamat