Vicente Fernandez
Huntington Beach,United States
Summary
Results-driven E-commerce Analyst with a proven track record of driving growth and innovation for high-profile clients and emerging brands. Skilled in leveraging data-driven insights to create impactful promotional strategies and enhance customer acquisition and retention. Adept at fostering strong relationships with executives and navigating complex sales cycles to deliver exceptional value. Passionate about solving business challenges through strategic thinking and exceptional problem-solving abilities.
Overview
5
5
years of professional experience
Work History
Sr. Customer Succes Manager
Numerator
08.2022 - Current
- Successfully managed large-scale territory with a portfolio of high-value clients with total Annual Recurring Revenue (ARR) of $5 million
- Partnered with cross-functional teams to identify and implement data-driven promotional strategies, driving significant growth in customer acquisition and retention
- Managed development and implementation of promotional data tracking systems, resulting in more accurate measurement of campaign success and improved decision-making.
Brand Partnerships
Instacart
11.2021 - 08.2022
- Cultivated relationships with executives at emerging brands to uncover business needs and drive adoption of Instacart's suite of e-commerce solutions, owning all aspects of sales cycle
- Managed territory of 35 brands that generate $35M GMV per year.
- Led weekly, monthly, and quarterly business reviews with top accounts.
Sr. Sales Strategy Analyst
Hormel Foods
06.2019 - 11.2021
- Identified trends and patterns in large datasets, leading to actionable insights for business growth.
- Analyzed competitive market strategies through analysis of related products, markets, and share trends
- Strategized alternative procedures based on collected data for key CPG accounts like Albertsons, H-E-B, and Starter Brothers.
Education
Bachelor of Arts - General Business
University of Florida
Gainesville , Florida05.2019
Skills
- Ability to work under pressure
- Communication skills
- Salesforce proficiency
- Customer satisfaction
- Data-driven decision-making
- Upselling strategies
Hobbies and Interests
- Community Involvement
- Photography
- Sports
- Reading
Languages
Spanish
Native or Bilingual
Timeline
Sr. Customer Succes Manager
Numerator
08.2022 - Current
Brand Partnerships
Instacart
11.2021 - 08.2022
Sr. Sales Strategy Analyst
Hormel Foods
06.2019 - 11.2021
Bachelor of Arts - General Business
University of Florida
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