Vicki Arreguin
Downey
Summary
Dynamic sales professional with extensive experience in hotel management and revenue optimization. Proven track record in driving growth through targeted marketing strategies and effective customer relationship management across diverse market segments.
Overview
1
1
Certification
32
32
years of professional experience
Work History
Director of Sales and Senior Sales Manager
Task Force assignments
01.2026 - Current
- Held various roles encompassing Director of Sales and Senior Sales Manager responsibilities.
- Provided stakeholders with critical information to support decision-making.
Director of Sales and Catering
Golden Sails Hotel
Long Beach
12.2016 - 12.2025
- Expertise in Revenue management, internet marketing.
- Expert in MSI, Opera, lvvy, Delphi, SNT and Profit Sword, hotel management systems.
- Knowledge in Franchise and global marketing.
- Extensive knowledge of Long Beach and surrounding areas.
- Specialize in all market segments ie; Corporate, Association, SMERF, Tour, etc.
- Participated in professional organizations SGMP, ASAE, Meetings West, LABTA, and MPI to enhance industry knowledge.
- Coordinated communication with local chambers and organizations to strengthen regional collaboration.
- 173 Room Hotel with 20,000 square feet of meeting space, Restaurant and PCH Club Lounge. Work in conjunction with Pacifica Hotels Management company policies and procedures.
- Led training sessions for staff on effective sales techniques and customer engagement.
- Pursued sales deals by qualifying clients, developing tailored proposals, and finalizing contracts to drive revenue growth.
Director of Sales
The Hotel Current
Long Beach
09.1998 - 08.2015
- Responsible for strategic leadership and marketing functions of the hotel and 3 hotels in Venquest portfolio.
- Oversee electronic and hotel marketing, revenue management, room night production and public relations.
- Directed marketing initiatives to support revenue goals.
- Manage internal team for all direct sales programs.
- Responsible for marketing 3,000 square foot meeting facility, food and beverage and catering efforts.
- Liaison to local Convention and Visitors Bureau and regional and national marketing organizations.
- Manage social media outlets for sales and marketing initiatives.
- 143 room boutique lifestyle Hotel.
Director of Sales
Holiday Inn Long Beach Airport
Long Beach
07.1995 - 08.1997
- Primary markets SMERF and Corporate markets.
- Liaison to local convention and visitor's bureau, Holiday Inn National Sales and hotel sales marketing associations.
- Oversee sales - catering departments and reservations department.
- Responsible for marketing plan, owner reports and franchise programs.
- Thorough knowledge of Long Beach and surrounding areas.
- Extensive knowledge of Holidex, Encore and franchise promotions.
- 230 room hotel with 5,000 square feet of event space.
Sales Manager
Orange County Airport Hilton
Irvine
05.1997 - 02.1995
- Responsibilities included solicitation of group and BT accounts.
- Represented hotel in local community and trade show venues.
- Coordination of convention services and catering functions for groups booked.
- Assisted in advertising and promotional activities through independent and franchise efforts.
- This position involved strong interaction and knowledge of all department functions, ie.; front office, banquets, catering and convention services.
- 300 room property.
Convention Sales Manager
Greater Palm Springs Convention & Visitors Bureau
Palm Springs
01.1995 - 07.1989
- Worked with National, Regional and statewide meeting planners.
- Built and maintained prospect file system; arranged valley wide hotel inspections (32 member hotels).
- Coordination of hotel/convention bureau share cost programs.
- Prepared and hosted familiarization tours of association and corporate meeting planners.
- Organized independent and hotel/convention bureau joint sales blitzes, trade show schedules, Advertising and telemarketing programs.
- Led pre-opening and first year marketing initiatives for the 100,000 square foot Palm Springs Convention Center.
- Engaged in collaborative efforts to promote valley attractions and events.
- Represented the City of Palm Springs and the desert cities as a premier meeting destination.
Education
BA - Hospitality Management
CSUF
Skills
- Revenue management
- Customer relationship management
- Hotel management systems
- Marketing strategies
- Industry networking
- Sales forecasting
Affiliations
- SCMPI
- SGMP
- Meetings West
Certification
SCCMPI Certification
Past Board Memberships
- SoCal SGMP
- Cal State University Long Beach Athletics Dept.
Timeline
Director of Sales and Senior Sales Manager
Task Force assignments
01.2026 - Current
Director of Sales and Catering
Golden Sails Hotel
12.2016 - 12.2025
Director of Sales
The Hotel Current
09.1998 - 08.2015
Sales Manager
Orange County Airport Hilton
05.1997 - 02.1995
Director of Sales
Holiday Inn Long Beach Airport
07.1995 - 08.1997
Convention Sales Manager
Greater Palm Springs Convention & Visitors Bureau
01.1995 - 07.1989
BA - Hospitality Management
CSUF