SENIOR KEY ACCOUNT MANAGER
Campaigner - a Ziff Davis Company
01.2018 - 11.2023
- Managed diverse global portfolio of top 60 largest B2B & B2C enterprise accounts in company, valued at ARR of $10 million
- Proven track record of consistently exceeding over 100% retention and growth targets year after year
- Led all contract negotiations and renewals, increasing amount of accounts on annual agreements from 30% to 75%
- Functioned as dedicated advisor for key accounts, serving as crucial extension to their marketing teams
- Meticulously oversaw business initiatives and campaign planning from start to completion, ensuring seamless end-to-end CRM experience
- Identified new business opportunities in key accounts through consultative and cross-functional selling, increasing leads passed to sales by 50%
- Regularly measure, report and present analytical and business reviews to key stakeholders, resulting in actionable plan with clear insights and steps to reach business goals
- Planned and executed all creative content and marketing communications to key clients on behalf of services teams, producing extensive portfolio of client facing materials that proved to significantly increase feature adoption in software.
