Summary
Overview
Work History
Education
Skills
Certification
Activities
Timeline
Generic

VICKIE HARRIS-WILLIAMS

Timberville,VA

Summary

High-performing Sales Leader with solid experience in networking, marketing and crisis management. Adept in creating and implementing effective communication strategies. Collaborative and committed to nurturing relationships with stakeholders, media and clients.


Overview

35
35
years of professional experience
1
1
Certification

Work History

Director of Community Engagement

Phoenix Sr Living
02.2021 - Current
  • Participated in strategy development and planning to grow organizing program and advance campaigns.
  • Transcribed data and organized spreadsheets to record pledges, phone calls, and canvassing.
  • Conducted meetings with clergy, community leaders and organizational ally leadership.
  • Generated reports to evaluate program success and make modifications.
  • Engaged with larger campaigns to build deeply collaborative partnerships.
  • Developed community engagement programs and gathered participant feedback that directly influenced future initiatives.

Regional Sales Director

Retirement Unlimited Inc. MFA
02.2020 - 02.2021
  • Identified new product opportunities and target customers.
  • Created robust sales plans and set territory quotas.
  • Built and managed sales funnel using metrics to forecast achievements and measure goals.
  • Created regional sales plans and quotas.
  • Coordinated full sales operations within assigned region.
  • Researched customer needs, market trends and competitor activities.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Collaborated with marketing teams to help sales campaigns reach target audiences.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Managed team of sales representatives, providing guidance, coaching and support.

Senior Engagement Director

PHOENIX SENIOR LIVING
06.2018 - 02.2020
  • Accountable for branding Phoenix Senior Living to the Virginia market
  • Accountable for generating pre-lease revenue to sustain four 60 plus unit memory care/assisted living community(s) in Virginia
  • Build and sustain relationships with senior referral partners in each geographic area per plan company Virginia roll out.
  • Built and maintained relationships with community organizations.
  • Consulted with teams on established best practices and process improvements.
  • Designed and edited promotional publications such as brochures.
  • Contacted corporate representatives, government officials or community leaders to increase awareness of organizational causes and activities.

SR. SALES & MARKETING DIRECTOR

COMMONWEALTH SENIOR LIVING
12.2013 - 06.2018
  • Identify, develop and evaluate marketing strategies based on knowledge of company objectives and market geographic footprint
  • Responsible for marketing, event planning, networking and internal and external advertisement campaign
  • Develop training curriculum workshops for jumpstart training for implementation of core company values and maintain sales culture and census growth for current and new hire staff
  • Prepare detailed strategic competitive analysis reports
  • Prepare and provide weekly and Quarterly marketing reports analyzing sales /census retention data
  • Support and work with community leadership team, staff, regional and home office to achieve company values, standards and continue census growth and retention.

OWNER/PRINCIPAL

BLUERIDGE TITLE , LLC & HW INSURANCE AGENCY
05.2001 - 12.2013
  • Real Estate Title Insurance and Settlement Company
  • Founded and developed company to multi-location 1.5-million-dollar Sales Corporation
  • Managed all aspects of company customer engagement campaigns
  • Licensed Agent and held State Bar appointment, CRESPA certified
  • Responsible for Marketing, recruiting and development of all employee training programs
  • Worked effectively as Team leader in a heavily cross-trained multi-functional fast paced environment
  • Managed employee records, Administrator for group health benefits plans, 401k & HAS plans.

REGIONAL SALES TRAINER AND INSURANCE AGENT

ALLSTATE INSURANCE CO
01.1989 - 01.2001
  • Designed integrated instructional sales technologies for Allstate Insurance Agency sales force- support staff and new hire insurance agents
  • Developed and implemented regional sales training programs, policies, procedures for new hire agent sales training
  • Developed selected instructional training components to Home Office learning management system for all agents
  • Designed incentive programs geared to generate revenue through performance consultant relationships with corporate client to identify, develop, implement performance improvement products and provide interventions
  • Conducted front-end analyses and developed new hire training techniques to improve effectiveness of training
  • Reached and exceeded agency group sales growth and service targets through development and management of agency regional team; consisting of 125 branches in the DMV
  • Regional teams -Consulting and administrating Group Health/Cafeteria plans and commercial insurance to Large employee-based corporations and Fortune 500 corporations in Northern Virginia, D.C
  • And Maryland.

Education

Associate of Arts - Early Childhood Special Education

George Mason And Fairfax County Co-Teacher Program
Fairfax, VA
05.1983

Insurance Laws & Regulations Certified Trainer -

Kaplan University

Gordon Lawrence Insurance School
01.1983

Advanced Diploma -

Stonewall Jackson High School
06.1979

Skills

  • Kaplan University Certified Trainer for CE & VA State licensing
  • Certified Dementia Trainer (CDP)
  • Awarded Allstate Top Commercial Sales Award
  • Certified TRAIN THE TRAINER-Recruited, trained sales staff for 3 Fortune 500 Companies
  • Recognized as Top Talent and member of CAL University Faculty
  • Regional Sales leader
  • Regional Train the Trainer
  • Awarded CSL President's Club Top Sales 2017

Certification

  • Licensed Property Casualty, Life, Annuity & Health
  • Licensed Series 6 & 63 Annuities; CPCLU, LUTC Certification
  • 401K, HSA RESPA, CRESPA & HIPPA Certified
  • Licensed Title Insurance Agent & State Bar Appointment
  • Licensed Notary for Commonwealth of VA
  • UAI Certified
  • POST Form Certified

Activities

  • Alzheimer's Association Chairperson and Founder for the NO VA Shenandoah Valley WALK to END
  • Certified Facilitator for Alzheimer's Association Caregiver Support Groups
  • National Certified Dementia Trainer (CDPT)
  • NO VA - Shenandoah Valley Alzheimer's Association Volunteer of the Year Award Winner 2016
  • Valley Health Education Advisory Board Member
  • Shenandoah Valley Area on Agency Advisory Board Chairperson
  • March of Dimes Foundation - Prevention Program Director for Healthy Mothers Health Babies Coalition. Designed and Implemented Educational Programs and Curriculum to bring awareness to Fetal Alcohol Syndrome and Low Birth Weight Teenage pregnancy dangers.
  • United Way of the National Capital Area - Respite Care Director-Designed and Implemented the Respite Care program for Prince William County special needs families. Through a Grant funded program that was awarded to PWC Community Services Board.

Timeline

Director of Community Engagement

Phoenix Sr Living
02.2021 - Current

Regional Sales Director

Retirement Unlimited Inc. MFA
02.2020 - 02.2021

Senior Engagement Director

PHOENIX SENIOR LIVING
06.2018 - 02.2020

SR. SALES & MARKETING DIRECTOR

COMMONWEALTH SENIOR LIVING
12.2013 - 06.2018

OWNER/PRINCIPAL

BLUERIDGE TITLE , LLC & HW INSURANCE AGENCY
05.2001 - 12.2013

REGIONAL SALES TRAINER AND INSURANCE AGENT

ALLSTATE INSURANCE CO
01.1989 - 01.2001

Associate of Arts - Early Childhood Special Education

George Mason And Fairfax County Co-Teacher Program

Insurance Laws & Regulations Certified Trainer -

Kaplan University

Gordon Lawrence Insurance School

Advanced Diploma -

Stonewall Jackson High School

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