Vicky M. Cannizzaro
People, Business, And Brand Strategy Leader
Laingsburg,MI
Summary
Entrepreneurial leader with a passion for business—its growth, culture, people, communication, and marketing. Focused on improving engagement, fostering positive workplace cultures, and developing data-informed programs that support growth. Specializes in program and organizational development, as well as employee engagement, recruitment, talent acquisition, and marketing—enhancing both brand visibility and organizational success.
Overview
15
15
years of professional experience
7
7
Certificates
Work History
Founder & Strategic Advisor
Pivot Consulting & Design, LLC
01.2023 - Current
- Provide consulting in marketing, business development, HR, and workforce training for businesses and non-profits.
- Develop strategic branding, communications, and operational efficiency plans to drive growth.
- Assist companies in streamlining talent acquisition, leadership development, and employee engagement.
Vice President/HR & Accounting Director
T. L. Hart, Inc.
01.2024 - 02.2025
- Led business operations, financial strategy, and employee training to enhance company growth and profitability.
- Implemented an onboarding and training program, reducing field training time and increasing retention.
- Streamlined and automated administrative and bookkeeping processes, reducing workload by 37% and increasing efficiency.
HR & Accounting Coordinator
T. L. Hart, Inc.
04.2023 - 01.2025
- Negotiated healthcare benefits, doubling employee enrollments in 2024.
- Managed recruitment, employee relations, and performance management.
- Improved payroll and financial systems to reduce costs and increase efficiency.
Public Relations & Marketing Manager
Michigan Works! Region 7B
09.2020 - 01.2023
- Boosted organizational visibility by 65% through innovative marketing and rebranding strategies.
- Designed the organization’s website, praised as a best-in-class example by a LEO departmental analyst in 2023.
- Led the organization’s first integrated marketing strategy, expanding employer and community engagement.
- Developed digital campaigns, social media content, and promotional materials to increase brand visibility.
Program Creator & Success Coach
Michigan Works! Region 7B
12.2018 - 11.2020
- Designed and implemented an Employer Resource Network, providing coaching, training, and retention strategies, achieving an 80% increase in employee retention for member employers.
- Developed customized workforce development solutions, increasing employee performance and job satisfaction.
- Created branding and marketing strategies to secure employer membership and program sustainability.
Career Advisor
Michigan Works! Region 7B
09.2016 - 01.2019
- Provided career coaching and job placement services, improving employment outcomes for clients.
- Collaborated with employers and training providers to promote workforce development programs.
Previous Experience
Mid Michigan Health, Midland, MI
Home Care and Hospice Liaison (Aug 2015 – July 2016)
PCMI Services, Bay City, MI
Substitute Teacher (Feb 2015 – Dec 2015)
Farwell Area Schools, Farwell, MI
Director, Positive Choices Center (Dec 2013 – Dec 2014)
Clare Assembly of God Church, Clare, MI Bookkeeper & Human Relations Specialist (June 2012 – Sept 2014)
Hope Pregnancy Center, Harrison, MI
Executive Director (Nov 2009 – July 2011)
- Increased donor support by 50% through targeted fundraising campaigns.
- Developed and expanded community outreach initiatives, enhancing program accessibility.
Clare/Gladwin Middle College, Harrison, MI
Mentor & Recruiter (Aug 2008 – Nov 2009)
Education
Bachelor of Science - Interdisciplinary Studies
Liberty University
Lynchburg, VA 05.2001 -
Skills
Business Analysis
Certification
Blueprint Reading & Estimator Training, 2024
Accomplishments
Women in Business Mentor Circle Facilitator – Created and facilitated this ongoing group since 2023, fostering collaboration and professional growth among diverse entrepreneurs.
The Network – Founded and implemented in 2018, achieving an 80% increase in employee retention. The Network continues to serve as a model for workforce development.
Michigan Works! Association Shining Star Award – 2020
"Vicky is the true definition of going the extra mile," said Luann Dunsford, CEO of the Michigan Works! Association. "She believes that anything is possible, and nothing is out of reach."
Timeline
Vice President/HR & Accounting Director
T. L. Hart, Inc.
01.2024 - 02.2025
HR & Accounting Coordinator
T. L. Hart, Inc.
04.2023 - 01.2025
Founder & Strategic Advisor
Pivot Consulting & Design, LLC
01.2023 - Current
Public Relations & Marketing Manager
Michigan Works! Region 7B
09.2020 - 01.2023
Program Creator & Success Coach
Michigan Works! Region 7B
12.2018 - 11.2020
Career Advisor
Michigan Works! Region 7B
09.2016 - 01.2019
Bachelor of Science - Interdisciplinary Studies
Liberty University
05.2001 -
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
"Do the best you can until you know better. Then when you know better, do better."
Maya Angelou
Professional Writing Samples
Website: https://www.michworks4u.org/
Digital Magazine: https://www.michworks4u.org/news/#flipbook-df_5083/1/
- I wrote and developed all content, marketing, and advertising.
Community Service
- Executive Leadership Team Member, MiCareer Quest Middle Michigan, 01/01/22 - 12/31/23
- Trauma Awareness Steering Committee Member, Clare/Gladwin Counties, 01/01/18 - 12/31/21
- Planning & Zoning Commission Board Member, Coleman, MI, 01/01/18 - 12/31/21
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