Vicky Park Caldwell
Leesville,SC
Summary
Sales professional who combines outstanding interpersonal, marketing and sales skills to attain results in the senior industry. Proven leader with expertise in team building, exceeding expectations and and providing the highest level of customer service.
Overview
38
38
years of professional experience
Work History
Director of Community Relations
Lakeside Place Assisted Living
12.2018 - Current
- Conduct all sales and marketing activities including events, presentations, tours, taking reservations and completing all paperwork with families
- Secured 24 deposits prior to opening and reached a census of 88% within nine months
- Maintained average census at or above 97% for the last three years
- Build and strengthen relationships with social workers, geriatric case managers, referral agencies, physician practices and elder law attorneys
- Educate prospective families and residents about our services and guide them through the move-in process from beginning to end
- Supervise business office and concierge staff of six people. This department handles the payroll, human resources and accounting functions of our community.
- Serve as back-up when the Executive Director is out of the building and handle resident/family concerns as well as employee issues
Marketing Director
Oakleaf Village Assisted Living
01.2014 - 11.2018
- Responsible for all aspects of the external marketing of the community and planning on-site events
- Increased professional referrals to the community by 50%
- Facilitated two monthly Alzheimer’s/Dementia support groups
- Made presentations to church, civic and community groups on a variety of topics related to seniors
- Cultivated relationships with social workers, discharge planners, geriatric case managers, elder law attorneys and physicians to ensure the community received the necessary professional referrals to maintain census
- Conducted tours of the community and assisted with initial resident paperwork as needed
- Provided customer service training to resident care, dining room, front desk and housekeeping staff
Director of Sales
The Village at Southlake Retirement Community
01.2011 - 12.2013
- Oversaw the daily operations of the marketing department to include advertising, event planning, conducting tours of the community, follow-up calls and reporting
- Responsible for the increase of community census from 45% to 82%
- Supervised concierge staff and one marketing assistant
- Developed and maintained relationships with potential referral sources and community contacts
- Prepared yearly marketing plan and budget as well as analyzing lead and referral activity
Marketing Director
Oakleaf Village Assisted Living
04.2001 - 01.2011
- Planned and conducted the pre-opening marketing activities for the community
- Led the community from opening to stabilized census in two years
- Responsible for all aspects of marketing the community including tours and external outreach
- Coordinated the move-in process to include gathering all documents required by DHEC, conducting assessments and signing paperwork with responsible parties
- Prepared marketing plans, assisted with yearly budget process and completed weekly, monthly and yearly marketing reports
- Planned events and coordinated all advertising of the community
Marketing Director
Wildewood Place Assisted Living
11.1998 - 10.2000
- Oversaw all activities of the marketing department and increased census by more than 50%
- Planned events, conducted tours and facilitated the move-in process from beginning to end
- Assisted Executive Director with business office duties
Director of Managed Care Services
Baptist Medical Center, Physician Practice Service
01.1997 - 11.1998
- Responsible for negotiating favorable managed care contracts for multiple groups of hospital-owned physician practices
- Supervised central billing office staff and assisted them with claims problems and issues with insurance companies
- Conducted training for physician office staff on managed care contract requirements and assisted them with referral questions.
- Prepared employee evaluations and addressed concerns with performance
Various
Blue Cross and Blue Shield of South Carolina
06.1987 - 01.1997
- Various customer relations and supervisory positions in claims, service center and provider relations departments
- Supervised up to 22 claims processors/customer service representatives
- Provided on-going training and supervision of all day-to-day tasks in the department
- Completed quality control reviews and productivity evaluations
- Counseled employees on areas where improvement was needed and provided on-going feedback on job performance
Education
Bachelor’s Degree - Psychology
University of South Carolina
01.1989
Skills
- Excellent written and verbal communication skills
- Fifteen years of supervisory experience with extensive training in leadership development
- Proficient in Microsoft 365
- Relationship Building and Customer Service
- Preparing budgets and sales plans
- Conflict resolution
- Proven record of exceeding sales goals
Affiliations
- Senior Care Professionals of the Midlands, former board member
- The Shepherd’s Center of Lexington, Board Member and Secretary
- Alzheimer’s Association support group facilitator
- Caregiver Coalition of the Midlands
- Dementia Dialogues Specialist
- Member of Lexington Business Association
- Lexington Chamber of Commerce member and former Ambassador
- Member First Baptist Church of Lexington, 5th and 6th grade life group leader
- Lexington Relay for Life volunteer
Timeline
Director of Community Relations
Lakeside Place Assisted Living
12.2018 - Current
Marketing Director
Oakleaf Village Assisted Living
01.2014 - 11.2018
Director of Sales
The Village at Southlake Retirement Community
01.2011 - 12.2013
Marketing Director
Oakleaf Village Assisted Living
04.2001 - 01.2011
Marketing Director
Wildewood Place Assisted Living
11.1998 - 10.2000
Director of Managed Care Services
Baptist Medical Center, Physician Practice Service
01.1997 - 11.1998
Various
Blue Cross and Blue Shield of South Carolina
06.1987 - 01.1997
Bachelor’s Degree - Psychology
University of South Carolina
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