Summary
Work History
Education
Skills
Quotes From Leadership Partners
Areas Of Specialty
Languages
Timeline
Intern
Vicky Reynoso

Vicky Reynoso

Fremont,CA

Summary

Global Digital Marketing, Product and Program Management. More than 15 years of successfully leading and managing strategic digital marketing programs for fortune 100 companies. Responsible for development of digital integrated marketing initiatives, demand generation campaigns, training assets, event planning and execution on a global scale. Drive brand awareness, develop creative content for marketing/sales and B2B/B2C. Experience working in global organization on multi-market, multi-language programs. Excel in resolving challenges with innovative solutions, systems, and process improvements to create efficiency. Dedicated sales and marketing professional with proven success exceeding goals, retaining customers and maintaining strong reputation for customer satisfaction.

Work History

Sr. Marketing Consultant

Colored Parachute
04.2023 - Current
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
  • Enhanced customer engagement with targeted social media strategies and content creation.
  • Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
  • Improved customer engagement with tailored content creation and social media management.
  • Presented recommendations backed by data-driven insights during executive-level meetings to influence decision-making processes.

Sr. Marketing Program Manager

Intuit
11.2021 - 05.2023
  • Responsible for strategic development and management of new B2B Fintech marketing programs.
  • Directed campaign tactics to actualize marketing goals and objectives.
  • Increased brand awareness by developing and executing targeted marketing campaigns.
  • Developed data-driven strategies, leading to more effective decision-making and resource allocation.
  • Launched new products successfully with comprehensive go-to-market strategies that drove initial interest and adoption rates.
  • Enhanced B2B engagement through creation of compelling content for various channels.
  • Organized successful events aimed at increasing product visibility among potential customers.
  • Spearheaded development of impactful sales collateral to support sales efforts in closing deals.

Global Marketing - Supply Chain Logistics

ALOM Technologies Corp
09.2018 - 01.2020
  • Developed marketing strategy and plan.
  • Established digital demand generation model for various verticals within supply chain industry.
  • Championed adoption of new software systems to streamline supply chain management processes, ultimately leading to improved visibility and better decision-making capabilities.
  • Responsible for creating new customer loyalty program and driving brand awareness.
  • Established new supply chain programs with third party vendors.
  • Established budget management process improvement and tracking system.
  • Implemented advanced analytics tools to identify trends, monitor performance, and support data-driven decision making.
  • Managed and support corporate events for partners and customers.

Sr. Strategic Alliance Manager, Partnerships

VMware Inc.
06.2016 - 10.2017
  • Responsible for creation and execution Americas Enterprise Partnership programs for VMware’s System Integrator and System Outsourcers (SISOs) accounts.
  • This role was instrumental in driving 20% growth for Tier One Enterprise Accounts during first quarter.
  • Accomplished multiple tasks within established timeframes.
  • Maintained and expanded partner relationship across all SISO accounts.
  • Developed integrated marketing strategies/plans, demand gen marketing programs for new program/product launches.
  • Worked with partners to create and deliver simplified approaches for complex solutions.
  • Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
  • Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
  • Reduced operational costs through comprehensive process improvement initiatives and resource management.
  • Drove operational efficiency through data-driven decision-making processes, leveraging analytics tools for informed strategy development.
  • Responsible for content creation for solution marketing messaging for selected verticals: Healthcare, Finance and Insurance.
  • Worked with all levels of Executive Management, Americas Partner Sales, Global Partner Marketing, and VMware Business Units to drive Americas SISO marketing priorities.

Sr. Marketing Program Manager– Strategic Hybrid Cloud/DC Partner Marketing

Cisco Systems
11.2012 - 05.2016
  • Recruited to manage strategic billion-dollar partnership.
  • Responsible for solution selling for Global Data Center and Cloud Computing Products/Services (SaaS, ITasS, PaaS – software and hardware).
  • Developed and executed strategic digital integrated marketing initiatives.
  • Established strategic partnerships with key influencers to expand company reach and credibility.
  • Launched new products successfully with comprehensive go-to-market strategies that drove initial interest and adoption rates.
  • Streamlined marketing processes, resulting in improved efficiency and productivity.
  • Collaborated with market development teams to create and implement content marketing campaigns and tactics.
  • Spearheaded the development of impactful sales collateral to support the sales team''s efforts in closing deals.
  • Analyzed, tracked and monitored email and direct mail campaign performance against campaign goals and budgets.
  • Received Revenue Recognition Award from top Cisco partner and Recognized for Best Demand Gen campaign creation.

Sr. Business Marketing Manager

CVC Networks/VMR Marketing
05.2009 - 10.2012
  • Consultant for a private firm tasked with partner program creation, demand generation, lead management, and event planning, developing solutions marketing campaigns for Omni-channels.
  • Responsible for defining marketing operations resources and policies/procedures.
  • Created direct marketing programs for consumer channels, sales campaigns for SaaS, development of sales tools, training material, and web content as required.
  • Managed all vendor related projects and partner relationships.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Optimized marketing budgets by monitoring ROI and adjusting strategies accordingly.

Worldwide Channels –Marketing Program Manager

LSI Corporation
04.2003 - 03.2009
  • Managed Distribution and Reseller channel programs for Storage Adapter Product Group.
  • Developed strategic plans, setting clear objectives and achievable milestones for the team.
  • Responsible for establishing marketing operations process and procedures for online sales, and MDF guidelines.
  • Managed cross-functional teams for successful project completion within deadlines and budgets.
  • Ensured regulatory compliance by closely monitoring adherence to industry standards and guidelines throughout the program lifecycle.
  • Responsible for project management, events, partner promotions, and campaigns.
  • Established new Reseller, Retail, DMR, and System Integrator channels (B2B & B2C) that generated new revenue streams.
  • Established partner communication, and promotional offers for partnerships, resellers and field sales.
  • Achieved LSI Brand Recognition within Commercial Distribution Channel.

Channel Marketing Retail – Sr. Marketing Manager

Logitech
01.2000 - 02.2003
  • Managed Business Distribution Channel, Resellers, Retail, DMRs, and Consumer base for North America including Latin America.
  • Worked closely with corporate marketing and field sales teams.
  • Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.
  • Developed targeted marketing programs, and established business industries for government, education, and healthcare.
  • Responsible for product marketing of video line products.
  • Managed partner trade shows and events
  • Created partner portal infrastructure, content, partner resources, sales collateral, and promotional offers.
  • Responsible for MRDs, demand generation/lead campaigns, and partner communication.
  • Managed co-op budget and tracked ROI metrics.
  • Received Vendor of the year award from Latin American Partners.

Education

Advertising and Marketing Communication Strategy -

Northwestern Kellogg Executive Education

BS Business Management -

University of Phoenix
San Jose, CA

Education Certificate -

University of California Berkeley

Skills

  • Digital Marketing, Solutions/Services
  • Demand Generation/Social Media Campaigns
  • Agency Management/PR/Media
  • Campaign Management and Content Strategy
  • Event Planning/Execution
  • CRM, PRM, Eloqua, Sales Force, Google Docs, and CVENT
  • Partner Management, System Integrators, ISVs, Retail, DMRs, B2B, B2C, and OEM
  • Competitive Analysis
  • Product marketing
  • Client Relationship Management
  • Conversion Optimization
  • Product marketing
  • Client Relationship Management
  • Customer Segmentation

Quotes From Leadership Partners

Vicky knows how to manage teams on a global basis, clearly defining objectives and aligning those with organizational strategic initiatives. She helps to create a supportive environment and makes the appropriate resources available. My team has had the pleasure of working alongside her, resulting in impactful outcomes. - Susie Almaneih, Senior Vice President - Partner - Additional references available upon request

Areas Of Specialty

  • Go-To-Market/Digital Marketing Strategy
  • Budget Management, Financial Management
  • Global Leadership, Alliances/Partnerships
  • Sales Enablement, Account Management
  • Brand Management/Event Marketing
  • Product and Program Management
  • Creation of New Revenue Streams/Performance Marketing
  • Agency Management/Media Resources
  • Joint Development and Execution of Marketing Strategies for Business Growth

Languages

Spanish
Native or Bilingual

Timeline

Sr. Marketing Consultant

Colored Parachute
04.2023 - Current

Sr. Marketing Program Manager

Intuit
11.2021 - 05.2023

Global Marketing - Supply Chain Logistics

ALOM Technologies Corp
09.2018 - 01.2020

Sr. Strategic Alliance Manager, Partnerships

VMware Inc.
06.2016 - 10.2017

Sr. Marketing Program Manager– Strategic Hybrid Cloud/DC Partner Marketing

Cisco Systems
11.2012 - 05.2016

Sr. Business Marketing Manager

CVC Networks/VMR Marketing
05.2009 - 10.2012

Worldwide Channels –Marketing Program Manager

LSI Corporation
04.2003 - 03.2009

Channel Marketing Retail – Sr. Marketing Manager

Logitech
01.2000 - 02.2003

Advertising and Marketing Communication Strategy -

Northwestern Kellogg Executive Education

BS Business Management -

University of Phoenix

Education Certificate -

University of California Berkeley

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Vicky Reynoso