VICKY VASUDEVA

• Developed and implemented a comprehensive business development strategy for the organization.
• Identified customer needs through research and analysis of data from surveys, focus groups, interviews.
• Executed marketing campaigns to create brand awareness and drive customer acquisition strategies.
• Developed comprehensive marketing plans and strategies to increase brand awareness and customer loyalty.
• Created content for multiple digital channels including website, email newsletters, social media platforms, and other online outlets.
• Conducted market research to identify target audiences and develop effective messaging strategies.
• Analyzed competitor products and services to gain insight into industry trends and opportunities.
• Analyzed customer feedback data to identify areas of improvement for future events.
• Created detailed reports outlining event performance metrics such as attendance rates, revenue generated, cost savings.
• Coordinated venue logistics such as seating arrangements, audio-visual needs, catering services and decorations.
• Developed event plans, timelines and budgets.
• Assisted in creating promotional materials for events.
• Provided onsite support during events to ensure smooth operations.
• Scheduled speakers, performers and other personnel for events.
• Negotiated rates with service providers in order to save costs.
• Resolved any issues that may arise before or during an event.
• Created surveys for guests attending the event to evaluate their satisfaction levels.
• Reviewed feedback received from guests after each event and implemented necessary changes going forward.
• Identified new opportunities for growing attendance numbers at future events.
• Organized and implemented wellness programs to promote healthy lifestyles.

Mastered essential abilities needed to thrive in the field of wealth management, encompassing client acquisition techniques, relationship building capabilities, and adeptness at providing personalized strategies.

• Contributed innovative ideas and solutions to enhance team performance and outcomes.
• Collaborated efficiently with colleagues from diverse backgrounds to achieve organizational objectives and resolve product/service-related concerns.
• Collaborated closely with team members to achieve project objectives and meet deadlines.
• Worked with the Payroll Protection Program on a 5-month assignment.
• Participated in comprehensive wealth management training program focused on coaching new advisors.
• Developed critical skills and knowledge essential for a thriving wealth management business like client acquisition, relationship enhancement, and strategic customization.
• Equipped with skills in all aspects of FADP for optimal performance in financial management.
• FADP included multiple components: investment, business development, business management, and technology platform training and development. Personalized coaching and support during each phase of the program.

• Successfully led cross-functional teams in driving growth for the company through innovative marketing strategies, enhanced sales techniques, and superior client-relationship management
• Identified and cultivated new market opportunities, forming strategic partnerships
• Researched and curated innovative product and service offerings
• Product marketing of healthcare plans, supplemental plans, benefits plans and other products
• Developed market strategy plans to guide long-term company marketing objectives
• Provided strategic direction to drive company growth and increase profitability
• Provided guidance to internal and external stakeholders including sales, marketing teams, and customers.

• Worked with Healthcare, Nonprofit, Architectural Design, and Retail Business sectors, as well as Startups.
• Experience in strategic marketing development, planning and implementation, business operations planning, brand marketing and leadership, market research and analysis, product marketing, content marketing, marketing campaigns, email marketing, Go To market strategy development.
• Developed business plans, marketing plans, and sales strategy including direct marketing and targeting audience segments, utilized marketing data analytics for market analysis, forecasts, financial analysis, revenue projections, metrics, and measurement strategy.
• Optimized search engine optimization techniques for website visibility.
• Developed a comprehensive email marketing plan targeting potential customers.
• Developed and implemented marketing campaigns to increase customer engagement.
• Conducted market research to identify new opportunities for product development.
• Collaborated with designers, copywriters, photographers, videographers., on various projects.
• Recommended, planned and implemented promotional strategies to increase market share.
• Developed and implemented promotional plans targeting key audiences.
• Generated reports on key performance indicators of ongoing campaigns and initiatives.
• Facilitated growth and increased brand awareness by working with sales team to build and maintain key business relationships.
• Conducted comprehensive market research to identify industry trends and customer preferences.
• Collaborated with sales teams to align marketing strategies with sales objectives.
• Developed partnerships with influencers and industry leaders to expand brand reach.
• Analyzed campaign performance data to adjust strategies for maximum ROI.
• Managed social media campaigns, optimizing content for engagement and conversion rates.
• Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.

• Proficient in handling Commercial, Investment Real Estate and Business assets
• Excelled in financial analysis, including proficiency in cash flow and cap rate evaluation.
• Conducted evaluations of various businesses and properties
• Achieved high levels of customer loyalty and satisfaction by strengthening interpersonal and communication abilities.
• Exhibited strong sales abilities with exceptional negotiation skills.
• Demonstrated outstanding performance as a commercial real estate agent and gained recognition for ranking among the top 10 industry experts in the Chicago Metro area during 2011, Coldwell Banker Commercial, NRT.
• Maintained a leadership position as the premier commercial agent at Coldwell Banker in Wisconsin for three consecutive years, from 2009 to 2011.

• Skilled in managing international markets, with a strong background in global market exposure and traveling to India and nationwide within the US.
• Identified and tapped into local markets to increase revenue
• Managed recruitment and onboarding procedures
• Achieved growth targets through targeted market analysis and execution of marketing initiatives.
• Recruited and coached new team members.
• Devised successful market strategies to boost business growth.
• Managed vendors globally.

• Taught Finance courses and Introduction to Computer Science classes at Undergraduate level.