Victor Maldonado
Orlando,FL
Summary
Seasoned Local Sales Manager with solid background in developing and implementing effective sales strategies. Skilled at managing sales teams, fostering relationships with local businesses, and consistently achieving sales targets. Strengths include strategic planning, team leadership, and negotiation skills. Impactful track record of driving growth through innovative approaches to customer engagement and market penetration.
Overview
35
35
years of professional experience
1
1
Certification
Work History
Local / Sales Revenue Manager
SBS - Spanish Broadcasting System
Orlando , FL
2022.04 - Current
- Developed strategies to drive revenue growth and maximize profitability.
- Analyzed pricing structures, sales trends, and customer data to optimize pricing models.
- Managed the forecasting of monthly, quarterly, and yearly revenues.
- Collaborated to develop new opportunities for existing customers.
- Provided guidance and support to sales teams regarding pricing policies, discounts, and promotions.
- Established relationships with clients.
- Collaborated to develop new direct and new agency business.
Senior Account Executive
COX Media Group Ohio
Orlando , FL
2021.04 - 2022.04
- Developed and executed strategic marketing plans to increase sales.
- Identified potential customers and built relationships with them.
- Managed day-to-day client accounts, ensuring high levels of customer satisfaction.
- Developed promotional events and campaigns to generate brand awareness.
- Negotiated contracts for advertising services on-air, online, and onsite.
- Developed strategies for increasing sales volume through existing clients as well as new ones.
Senior Account Executive
iHeartMedia Market Groups
Tampa , FL
2017.09 - 2021.04
- Developed and executed strategic marketing plans to increase sales.
- Identified potential customers and built new relationships with them.
- Managed day-to-day client accounts, ensuring high levels of customer satisfaction.
- Organized promotional campaigns to generate brand awareness.
- Negotiated contracts with advertisers on-air, only one, and events.
- Prepared presentations for clients.
- Developed strategies for increasing sales volume through existing clients as well as new ones.
Co-Owner
BOAJU, LLC
West Palm Beach , FL
2015.07 - 2017.07
- Cleaned and maintained pool filters, pumps, skimmers, and other equipment on a regular basis.
- Inspected pools regularly to ensure safety regulations were met and that the water was clean and safe for swimming.
- Performed chemical tests of pool water in order to determine appropriate levels of chlorine and pH.
Sales/Training Manager
The James R. Whelan Agency
West Palm Beach , FL
2014.07 - 2017.07
- Developed and implemented comprehensive sales training programs to enhance employee performance.
- Conducted regular meetings with sales personnel to review progress, address challenges, and provide additional coaching as needed.
- Provided guidance on how employees should approach different types of customers based on their needs or preferences.
Director of Business Development
Upstairs Audio & Video
Miami , FL
2013.08 - 2014.07
- Developed and implemented a comprehensive business development strategy for the organization.
- Negotiated partnerships with key industry players to expand market presence.
- Assisted to promotional events such as conferences, exhibitions, trade shows to reach out to target customers.
- Coordinated with external agencies such as advertising firms or PR companies when needed.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
Senior Account Executive
Clear Channel Radio
West Palm Beach , FL
2011.09 - 2013.08
- Developed and executed strategic plans to increase sales.
- Identified new potential customers and built relationships with them.
- Managed day-to-day client accounts, ensuring high levels of customer satisfaction.
- Organized promotions and campaigns for prospects and clients.
- Negotiated contracts for advertising services on-air, online, and onsite.
- Prepared presentations for clients.
Local Sales Manager WRLX FM
Clear Channel Radio
West Palm Beach , FL
2008.02 - 2011.08
- Identified and developed relationships with local businesses to increase sales opportunities.
- Developed and implemented strategies for achieving sales goals in the local market.
- Collaborated with the sales team on campaigns designed to reach local customers.
- Monitored competitor activity in the local market.
- Managed inventory levels.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Executed strategic sales plans to expand customer base and revenue.
- Coached, developed and motivated the sales team to achieve revenue goals.
Account Executive WRUM Rumba 100.3 FM
CLEAR CHANNEL RADIO
Orlando , FL
2006.07 - 2008.02
- Developed and implemented a comprehensive sales plan to increase revenue for Rumba 106.3 FM WRUM.
- Cultivated relationships with key decision makers through regular client visits and follow-up calls.
- Identified potential new customers through research of industry trends and competitive analysis.
Senior Account Executive
Corporacion Televen C.A.
Caracas , Venezuela
1989.09 - 2002.03
- Developed and executed strategic marketing plans to increase sales.
- Identified new potential advertisers and built relationships with them.
- Negotiated contracts with advertising agencies and their clients.
- Managed day-to-day client accounts, ensuring high levels of customer satisfaction.
Education
Bachelor of Arts - Business Administration
IUNP
Caracas, Venezuela.1986-07
High School Diploma -
Colegio Claret
Caracas, Venezuela1982-07
Skills
- Strong understanding of broadcasting, marketing, promotion, and collection standards.
- Proven ability to grow new business and find new revenue opportunities.
- Contract Negotiation.
- Strategic and Tactical Planning.
- Deep understanding of local markets, customers, and competitors in order to target needs and drive sales.
- Experienced with Wide Orbit & SalesForce.
- Bilingual English/Spanish.
Certification
- Certificate Digital Marketing: Santander/Open Academy: The University of Chicago.
- Certificate Google Artificial Inteligence and Productivity: Santander/Open Academy: Google.
- Certificate Copilot: Santander/Open Academy
- 2019 iHeart Automotive Certification: iHeart Automotive Products: iHeart Automotive Connection (iAC), Owner Buy-Back (OBB), and Shopper Suite.
- AutoflyteEdge.
- 2019 iHeartMedia Digital Certification
- Clear Channel University (2006)
- Seminar “The Power of Business enEspanol” (Mr. Jose Cancela. 2007)
- FREC I. Hispanic Business College.Orlando, FL. February 2005
- Seminar “Presentations for Managers” (Caracas, Venezuela)
- Teamwork under Controlled Risk. (Mr. Luis Aulestia. Caracas, Venezuela)
- Professional Sales Seminar. (C.E.I. SistemasHumanos. Caracas, Venezuela
- Intelligent Negotiations with Clients. (C.E.I. Caracas, Venezuela)
- Time Managing and Productivity. (C.E.I. SistemasHumanos. Caracas, Venezuela
- Neurolinguistic Program for Sales Representatives.(C.E.I. Sistemas Humanos. Caracas, Venezuela)
- Strategic Life Planification. (Organización C.E.I. Sistemas Humanos. Caracas, Venezuela)
- Self Esteem. (Organización C.E.I. Caracas, Venezuela)
- Problem Solution Techniques. (Organización C.E.I. Caracas, Venezuela)
- Seminar“Preventa de Television“. (Mr. Tony León. Isla de Margarita, Venezuela)
- Seminar “Marketing & Sales in the Television Industry “. (Mr. Tony León. Isla de Margarita, Venezuela)
- Seminar “Reach & Frequency “. (Mr. Tony León. Isla de Margarita, Venezuela)
Languages
Spanish
Native/ Bilingual
Hobbies and other Activities
- Camping/Outdoors.
- Fan of Formula 1, Tampa Bay Lightning & Tampa Bay Rays.
- Assistant Scout Master BSA Troop 89.
Timeline
Local / Sales Revenue Manager
SBS - Spanish Broadcasting System
2022.04 - Current
Senior Account Executive
COX Media Group Ohio
2021.04 - 2022.04
Senior Account Executive
iHeartMedia Market Groups
2017.09 - 2021.04
Co-Owner
BOAJU, LLC
2015.07 - 2017.07
Sales/Training Manager
The James R. Whelan Agency
2014.07 - 2017.07
Director of Business Development
Upstairs Audio & Video
2013.08 - 2014.07
Senior Account Executive
Clear Channel Radio
2011.09 - 2013.08
Local Sales Manager WRLX FM
Clear Channel Radio
2008.02 - 2011.08
Account Executive WRUM Rumba 100.3 FM
CLEAR CHANNEL RADIO
2006.07 - 2008.02
Senior Account Executive
Corporacion Televen C.A.
1989.09 - 2002.03
- Certificate Digital Marketing: Santander/Open Academy: The University of Chicago.
- Certificate Google Artificial Inteligence and Productivity: Santander/Open Academy: Google.
- Certificate Copilot: Santander/Open Academy
- 2019 iHeart Automotive Certification: iHeart Automotive Products: iHeart Automotive Connection (iAC), Owner Buy-Back (OBB), and Shopper Suite.
- AutoflyteEdge.
- 2019 iHeartMedia Digital Certification
- Clear Channel University (2006)
- Seminar “The Power of Business enEspanol” (Mr. Jose Cancela. 2007)
- FREC I. Hispanic Business College.Orlando, FL. February 2005
- Seminar “Presentations for Managers” (Caracas, Venezuela)
- Teamwork under Controlled Risk. (Mr. Luis Aulestia. Caracas, Venezuela)
- Professional Sales Seminar. (C.E.I. SistemasHumanos. Caracas, Venezuela
- Intelligent Negotiations with Clients. (C.E.I. Caracas, Venezuela)
- Time Managing and Productivity. (C.E.I. SistemasHumanos. Caracas, Venezuela
- Neurolinguistic Program for Sales Representatives.(C.E.I. Sistemas Humanos. Caracas, Venezuela)
- Strategic Life Planification. (Organización C.E.I. Sistemas Humanos. Caracas, Venezuela)
- Self Esteem. (Organización C.E.I. Caracas, Venezuela)
- Problem Solution Techniques. (Organización C.E.I. Caracas, Venezuela)
- Seminar“Preventa de Television“. (Mr. Tony León. Isla de Margarita, Venezuela)
- Seminar “Marketing & Sales in the Television Industry “. (Mr. Tony León. Isla de Margarita, Venezuela)
- Seminar “Reach & Frequency “. (Mr. Tony León. Isla de Margarita, Venezuela)
Bachelor of Arts - Business Administration
IUNP
High School Diploma -
Colegio Claret
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