Victor Moreno
Mission ,TX
Summary
Dynamic Business Development Manager with a proven track record at London Consulting Group, leveraging strategic planning and team leadership to drive actionable insights. Expert in CRM management and financial analysis, enhancing pipeline performance by 40% and delivering impactful presentations that informed executive decision-making. Committed to optimizing business operations and fostering client relationships.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Business Development Manager
London Consulting Group
02.2023 - Current
- Conducted comprehensive market, industry, and company research, analyzing policies, regulations, and emerging legislation to evaluate business impact and identify operational and financial inefficiencies. Developed actionable insights and briefing materials that guided targeted executive discussions with key decision-makers.
- Performed financial analysis of community and regional banks using FDIC call report data (BankRegData.com), assessing balance sheets, income statements, and key ratios to pinpoint pain points and formulate recommendations presented by senior leadership.
- Utilized Power BI and Excel to clean, transform, and visualize large public healthcare datasets (FQHC), translating complex information into accessible dashboards that supported over eight consulting proposals and informed client strategy sessions.
- Produced industry outlooks and executive dashboards integrating trend, policy, and performance data, enabling leadership to enter C-suite meetings with tailored insights and measurable benchmarks.
- Designed and implemented structured research methodologies and reporting frameworks for company and market assessments, supporting outreach to 500+ organizations and improving the consistency of business development analysis.
- Implemented HubSpot CRM and interactive reporting dashboards, streamlining manual data entry and tracking by 40% while enhancing visibility into pipeline performance and opportunity metrics.
- Managed a cross-functional outreach team to execute multi-channel research campaigns, collaborating with Marketing and IT to produce client-facing dashboards, landing pages, and reports that elevated engagement and improved lead conversion.
Trade Marketing Specialist
Heineken
03.2019 - 11.2022
- Directed trade marketing operations for over 1,000 convenience stores and more than 500 on-premise accounts, managing execution, compliance, and sales performance from the regional headquarters.
- Managed sales and inventory data using SAP, downloading and consolidating datasets to create weekly performance dashboards that tracked product movement, inventory turnover, and promotional effectiveness.
- Presented weekly results to regional decision-makers, identifying sales trends and underperforming SKUs; collaborated in planning targeted product strategies to improve turnover and boost sell-through rates.
- Developed and communicated data-driven action plans to the sales team, leading presentations on which products to promote, ensuring consistent growth in top-selling categories across all regions.
- Planned and coordinated large-scale events and promotional activations, including concerts and spring break campaigns, aligning marketing objectives with operational logistics.
- Investigated top-selling points and consumer behavior to identify high-performing locations and optimize trade investment.
- Controlled annual and event-specific budgets, ensuring financial accuracy and cost optimization.
- Negotiated directly with clients when the sales team faced challenges, helping secure favorable agreements and maintain strong commercial relationships.
- Supervised multiple departments, ensuring that trade execution, promotional activities, and sales initiatives aligned with Heineken’s national and regional standards.
Education
Post-Graduate Certificate - Data Science
Data Camp
08-2026
Master's - Logistics And Supply Chain Management
TecMilenio
05-2022
Bachelor's - International Business
TecMilenio
05-2021
Skills
- Team leadership
- Business development and planning
- Data visualization and presentations (Power BI)
- Data analysis
- Customer service
- Decision-making
- Strategic planning
- CRM management
- Business administration
- Research
Certification
- Harnessing the Power of Data with Power BI (2025)
- CRM Hubspot Management (2025)
- Scrum Management (2024)
- Supply Chain Management (2020)
- Logistics, Transportation, and Distribution (2019)
Languages
Spanish
Native or Bilingual
Timeline
Business Development Manager
London Consulting Group
02.2023 - Current
Trade Marketing Specialist
Heineken
03.2019 - 11.2022
Post-Graduate Certificate - Data Science
Data Camp
Master's - Logistics And Supply Chain Management
TecMilenio
Bachelor's - International Business
TecMilenio
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