Victor Edward DeRubeis
Weymouth,MA
Summary
Audience-focused multimedia communications professional who thrives with multiple technologies and teams
Overview
45
45
years of professional experience
Work History
Music Director/Multimedia Editor
East Weymouth Congregational
04.2020 - Current
- Church, UCC ( https://www.eweyucc.org ) a constantly evolving hybrid church born out of the COVID-19 pandemic
- Collaborate with pastor on the production weekly 30–45-minute videos of all church services, which are uploaded to YouTube ( https://tinyurl.com/4rh3fkz4 ) and shown on local cable TV channel.
- Developed and maintained relationships with artists, producers and other music professionals.
- Composed and arranged original music successfully for various projects.
- Handled requests for specific musical selections.
- Led live music performances and rehearsals, directing musicians to achieve top-notch performances.
- Directed groups at rehearsals and live or recorded performances to achieve desired effects such as tonal and harmonic balance dynamics, rhythm, and tempo.
- Planned and scheduled rehearsals and performances and arranged details such as locations, accompanists and instrumentalists.
- Studied scores to learn music in detail and develop interpretations.
- Selected and arranged music for holiday performances and special events.
- Transcribed musical compositions and melodic lines to adapt to particular group or create specific musical style.
Communications Consultant
Self Employed
10.2008 - Current
- Long-form feature writer for Salem Statement, the alumni magazine of Salem State University
- Strategic communications advice for a variety of clients, including the use of various social media such as Facebook and Twitter
- Services include news and feature writing, pitching stories to local media
- Shoot and edit video as needed to promote musical events
- The Daily Item, MA, ( https://www.itemlive.com ) a six-day daily and web site that set the breaking news agenda for diverse North Shore communities of Lynn, Lynnfield, Nahant, Revere, Saugus and Swampscott.
- Enhanced media statements and presentations before sending to general public or media organizations.
- Monitored effectiveness of various campaigns and communication strategies.
- Updated company media platforms to align with changing internal goals and external variables.
- Worked with marketing teams to design campaigns and communications.
- Acted as liaison between media and company during press releases and interviews.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Built and maintained positive relationships with public by utilizing strategic plans.
- Supported public relations managers with writing, researching and preparation of materials
- Used various social media platforms for media and blogger outreach.
- Developed and implemented social media strategy to increase engagement and reach new audiences.
- Wrote press releases and other materials utilizing SEO practices.
Writer/Editor
Harvard Medical School Office, Alumni and Development
03.2022 - 10.2023
- Researched and wriote assigned stories for Pulse, ( https://hms.harvard.edu/departments/giving/our-donors/pulse ) which circulates to alumni, donors, and potential donors to Harvard Medical School.
- Used exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Brainstormed ideas to create useful content for clients.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Completed thorough research into assigned topics.
- Organized material to research and complete writing tasks.
Managing Editor
The Daily Item Of Lynn
08.2012 - 10.2014
- Oversaw pay component to Itemlive.com
- Subscriptions exceeded projections
- Increased traffic on Itemlive.com from 87,000 weekly visits in August 2013 to 102,000 in August 2014 through deft use of breaking news e-blasts and social media
- Hired, coached, and evaluated staff of 13 reporters and editors in daily news coverage and on-time production of approximately 30 locally produced stories per day;
- Collaborated with Web Editor, Photographers/Videographers in multimedia storytelling to decide most effective way to present content;
- Collaborated with Web Editor in managing all social media
- ( https://www.necn.com/ ) largest 24-hour regional news network in the United States, serving 3 million subscribers to Comcast
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Oversaw publication of digital and print products, aligning multi-media content strategies to maintain cohesive brand identity.
- Handled final proofreading, copy editing and revision functions for deliverables.
- Delegated and tracked each staff member's assignments and deadlines.
- Pitched content strategies and managed asset acquisition.
- Handled final approval of content deliverables.
- Oversaw compliance with style guide, editorial guidelines and brand identity throughout entire publication portfolio.
- Edited long and short-form content, specializing in community journalism.
- Edited long and short-form content, specializing in community journalism.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Managed team of writers and junior editors to deliver accurate and engaging content.
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Checked reference sources to verify dates, facts and statistics.
- Selected and edited photos for use in diverse projects.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
- Adhered to Associated Press and internal style guidelines, educating staff on standards.
- Determined readiness of written pieces, made changes, and approved final versions for publication.
- Collaborated with writers and graphic designers to develop content schedules and plan workflows.
- Collaborated with graphics department to develop and implement visual elements.
- Posted and promoted articles on social media platforms to engage target audience.
- Supported publication by helping develop layouts and collaborating with production teams.
- Developed and maintained pool of expert field sources.
- Edited and reviewed content for grammar, spelling and punctuation.
- Edited and revised wide array of content for accuracy, clarity and consistency.
- Suggested improvements to content to enhance quality and accuracy.
Digital Media Producer
New England Cable News
06.2010 - 08.2012
- Https://www.boston.com/ ), consistently among the top 10 newspaper sites in the United States, with 5 million unique visitors per month
- Devised social media strategies and outreach by generating content ideas and highly-visual digital marketing content.
- Edited video, audio and photos to enhance and complete post-production work for polished appearance.
Web Content Producer
Boston.com
01.2009 - 08.2012
- Analyzed audience engagement metrics, prioritizing future content acquisition based on historical data.
- Managed troubleshooting efforts for published content, assigning team members to correct performance issues and malfunctions.
Education
Bachelor of Science - Journalism, English Literature
Boston University
Boston, MA05.1978
Certificate of Completion, Multimedia Journalism Workshop - Multimedia Journalism
Knight Digital Media Center - University of California
Berkeley, CA06.2010
Certificate of Special Studies in Administration And Management - Business Administration And Management
Harvard University
Cambridge, MA05.1986
Skills
- Detailed communications strategies and project management from initial idea to final implementation
- Story development and proofreading, reporting, research across all media platforms, including press releases, short- and long-form news and features Working knowledge of AP style
- Web content management and social media strategies, including graphic design, marketing, and SEO
- Interpersonal/management skills that allow me to wake colleagues at 3 am and have them thank me for saving them from embarrassment
- Social media: Facebook and Twitter:
- Proficient in creating events, posting links and other multimedia, and user-engagement techniques
- Web content management: WordPress, Zope, Bonzai, MPX, The Platform, and Platformic: Created compelling, coherent news presentation under relentless deadlines, including quadruple murder in Boston Worked on same story for Bostoncom and NECNcom
- Print management: InDesign: Directed copy editors in daily design of Page One
- Blog management: WordPress, Blogger: Rewrote print news stories to reflect the less formal, more conversational tone of blogs
- Audio editing: WavePad, Audacity: Edit sound clips to get the right balance of pithiness and context
- Video editing: Adobe Premiere Pro, MovieMaker Pro Cut 15-minute TV show segments into smaller clips suitable for Web audiences Edit one-hour church services to 30 minutes for TV/Web audiences
- Web site construction: WordPress; MinistryDesigns
- SEO: Use keywords (tags) to find content quickly to add depth and perspective
- Photo editing/management: PhotoShop, IrfanView, SoundSlides, Merlin: Crop and tone photos to conform to ethical and aesthetic standards for print and Web
- Training and Development
- Interpersonal Communication
Accomplishments
- Harvard University webinars on finances, alumni giving, and diversity
- Boston Globe seminars on copy editing for the Web and SEO
- Boston Globe seminar on social media and news delivery convergence
- Conferences sponsored by Poynter Institute and Nieman Foundation.
Timeline
Writer/Editor
Harvard Medical School Office, Alumni and Development
03.2022 - 10.2023
Music Director/Multimedia Editor
East Weymouth Congregational
04.2020 - Current
Managing Editor
The Daily Item Of Lynn
08.2012 - 10.2014
Digital Media Producer
New England Cable News
06.2010 - 08.2012
Web Content Producer
Boston.com
01.2009 - 08.2012
Communications Consultant
Self Employed
10.2008 - Current
Bachelor of Science - Journalism, English Literature
Boston University
Certificate of Completion, Multimedia Journalism Workshop - Multimedia Journalism
Knight Digital Media Center - University of California
Certificate of Special Studies in Administration And Management - Business Administration And Management
Harvard University
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