Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Victoria Bertuca

St. Petersburg,FL

Summary

Motivated Merchant eager to transition into a Key Account Manager role with Champs, bringing merchandising experience and a lifelong passion for sports. Skilled at building partnerships, developing strategies to increase sales and market share, and supporting strong retail execution. Comfortable using financial data, consumer trends, and retail metrics to guide decisions and improve results. Known for being adaptable, proactive, and focused on delivering team success. Excited to combine professional experience with love for sports to drive growth and create great consumer experiences.

Overview

4
4
years of professional experience

Work History

Junior Merchandiser / Trend

Sweet Apparel
07.2024 - Current
  • Research and identify emerging trends in activewear and tops to guide seasonal product direction.
  • Create seasonal trend reports, color stories, and line presentations for cross-functional teams.
  • Develop PowerPoint decks and visual presentations that influence design, merchandising, and sales strategies.
  • Shop competitive markets and samples to provide insights on product innovation and consumer preferences.
  • Select seasonal color palettes and trend-right fabrics to support cohesive assortments.
  • Travel to New York and Trade Shows

Associate Merchant

White House Black Market
11.2023 - 07.2024
  • Analyzed market trends to inform product selection and pricing strategies.
  • Collaborated with cross-functional teams to optimize inventory management processes.
  • Pulled samples and produced reports .
  • Attended concept, edit and buy sessions.
  • Determined markdown cadence and styles in partnership with merchant and planner.
  • Monitored sales performance data, identifying opportunities for growth and improvement.

Associate Buyer

Rue21
10.2022 - 10.2023
  • Promoted for doing Associate Buyer tasks while at an Assistant Buyer level.
  • Change in departments, all responsibilities remain the same.
  • Represented company at multiple trade shows including Vegas & Nashville Magic 2023

Assistant Buyer

Rue21
09.2021 - 10.2022

Employee recognition May 2022

  • Assist in executing OTB changes, merchandising strategies, and creating purchase orders.
  • Develop product assortments that meet customer needs and requirements, while aligning with strategic plans.
  • Researched and evaluated market trends through online sources, customer feedback and competitor shopping.
  • Partnering with Allocation, Planning, and Visual teams to ensure execution in sales.
  • Working with cross-functional partners on big ideas and collaborating within each department.
  • Owning the Junior Girls “social deck” every month -Putting together 25-30 outfits to be shot for Instagram.
  • Help assist in major Photoshoot styling ( BTS and Spring )
  • Represented company at New York City Market in March 2022.

Education

Bachelor of Science - Marketing And Fashion Merchandising

West Virginia University
Morgantown, WV
05.2021

Skills

  • Account Strategy & Business Planning
  • Merchandising & Assortment Planning
  • Sales Growth
  • Vendor Relationships
  • Cross-Functional Collaboration
  • Trend Insights

Additional Information

Online Stores - Marketing Intern

02/2021 - 08/2021

Marketing Intern for a privately held American e-commerce business and a top 500 retailer

  • Maintained Social Media Accounts
  • Created and Uploaded Blog post weekly


Sales Associate, 07/2015 - 06/2020

One Enchanted Evening

Sales Consultant for one of the nation's largest Social Occasion dress retailers.

Timeline

Junior Merchandiser / Trend

Sweet Apparel
07.2024 - Current

Associate Merchant

White House Black Market
11.2023 - 07.2024

Associate Buyer

Rue21
10.2022 - 10.2023

Assistant Buyer

Rue21
09.2021 - 10.2022

Bachelor of Science - Marketing And Fashion Merchandising

West Virginia University