Victoria Beverly
Phoenix,AZ
Summary
Results-driven Marketing Programs & Content Manager with 4+ years of experience strategizing, developing, and delivering compelling content across digital platforms to engage audiences and drive business growth. Proven success in managing end-to-end marketing campaigns, SEO optimization, and sales enablement initiatives to boost visibility and revenue. Data-driven leader adept at collaborating across teams to achieve measurable results and strengthen brand presence.
Overview
8
8
years of professional experience
Work History
Marketing Programs & Content Manager
Creovai
, Remote
06.2024 - Current
- Planned and executed high-impact events, increasing attendance by 40% in second half of 2024 compared to H1 results.
- Optimized event websites, landing pages, and social media campaigns to boost registrations and engagement.
- Develops and monitors HubSpot landing pages and email workflows, driving lead conversions and improving ROI.
- Crafts persuasive, audience-centric messaging that resonates across multiple touchpoints.
- Analyzes customer trends and metrics to guide marketing strategy and identify growth opportunities.
Content Marketing Manager
Creovai
, Remote
01.2024 - 07.2024
- Leveraged SEO tools (SEMRush, Google Analytics) to analyze website and blog performance, increasing engagement by 20%.
- Used strategy to increase social audience engagement collectively across 4 brand channels by 140%.
- Produced high-value assets (eBooks, whitepapers, web copy) to align with business goals and generate quality leads.
- Collaborated cross-functionally with design, product, and sales teams to ensure content consistency and effectiveness.
- Monitored competitor strategies to keep content relevant, competitive, and search-engine optimized.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
Sales Enablement Specialist
Tethr
, Remote
04.2023 - 01.2024
- Developed and delivered tailored sales enablement content that increased prospecting email open rates by 17%.
- Authored the top-performing content deliverable of 2023 (Agent Empowerment eBook), driving significant campaign success.
- Designed high-conversion email templates for outbound and inbound leads, improving pipeline efficiency.
- Utilized performance analytics to develop data-backed strategies enhancing sales team performance.
Account Manager
Crowdmade
San Leandro
10.2019 - 07.2020
- Managed over 100+ content creator accounts, overseeing onboarding, monetization, and campaign lifecycles.
- Boosted account activation and revenue growth by 10%, while reducing churn rate by 30%.
- Conducted performance marketing analysis to guide data-driven strategies for creator campaigns.
- Utilized CRM tools to track client interactions, sales opportunities, and account history.
- Renewed existing accounts by building relationships with clients.
- Coordinated with vendors regarding delivery schedules for new products featured in upcoming editions of the company's print and digital catalogs.
Content Writer
Quixotic Magazine
Los Angeles
06.2017 - 04.2018
- Developed engaging, SEO-optimized content, driving a 20% monthly increase in web traffic and social media engagement.
- Conducted thorough audience research to tailor blog posts, landing pages, and social media content.
- Measured content performance using analytics tools, identifying key areas for improvement.
Talent Marketing Manager
Evolution LLC
Los Angeles
10.2016 - 03.2017
- Developed and managed a comprehensive master brand list of over 1000+ home and lifestyle space influencers, actors, and creatives
- Oversaw client communication, deal progress, and campaigns
- Created and edited site-featured talent reel, increasing brand YouTube channel impressions by 40K by EoQ
- Compiled talent pitch decks for prospective partners and stakeholders
Education
BA -
San Francisco State University
07.2016
Skills
- Content Strategy & Development
- SEO & Web Optimization (Google Analytics, SEMrush, Ahrefs)
- Campaign & Event Management
- Lead Generation & Sales Enablement
- Social Media Marketing
- Data Analysis & Audience Insights
- HubSpot CRM & Marketing Automation
- Adobe Creative Suite, Canva & Video Production
- Written communication
- Analytical and critical thinking
- Problem-solving
- Teamwork and collaboration
Timeline
Marketing Programs & Content Manager
Creovai
06.2024 - Current
Content Marketing Manager
Creovai
01.2024 - 07.2024
Sales Enablement Specialist
Tethr
04.2023 - 01.2024
Account Manager
Crowdmade
10.2019 - 07.2020
Content Writer
Quixotic Magazine
06.2017 - 04.2018
Talent Marketing Manager
Evolution LLC
10.2016 - 03.2017
BA -
San Francisco State University
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