Victoria Cartagena
Toms River,NJ
Summary
Diligent Marketing Manager adept at driving sales and increasing revenue through targeted marketing initiatives. Strong knowledge of maintaining and reporting on website traffic with multiple campaigns on Adobe Analytics. Willing to learn other analytical tools in a timely manner. Seasoned collaborator experienced in meeting needs, improving processes and exceeding requirements in team environments. Enthusiastic worker with strong communication and task prioritization skills.
Overview
4
4
years of professional experience
Work History
Strategic Marketing Consultant
Philadelphia Youth Sports Collaborative
10.2022 - Current
- Analyze Philadelphia organization’s marketing tactics through 6 month project to identify strategies for local and National communications to heighten brand recognition and gain sponsorships.
Digital Marketing Specialist
Comcast
08.2022 - Current
- Create and maintain reports on digital marketing efforts using Adobe Analytics to track and measure success for management.
- Monitor and evaluate website analytics for new existing customer experience to identify trends and opportunities for improvement with audience segments.
- Maximize strategic approaches by keeping close eye on performance and making appropriate adjustments while partnering with stakeholders and project leaders.
Lead Manager of Campaign Operations
Reynolds American Inc
03.2022 - 06.2022
- Managed the process of executing email, direct mail and SMS marketing campaigns managing the end-to-end cross channel customer communications across customer life-cycle.
- Built and implemented campaign set up, validation, execution, testing and delivery utilizing dynamic content and database integration.
Brand Delivery Manager
Reynolds American Inc
09.2021 - 02.2022
- Launched new consumer touchpoint of SMS texting for Lucky Strike brand and managed day-to-day execution of project implementations including planning, tracking, documentation, and status updates.
- Assisted integration of new touchpoint across direct mail, email and website assets while ensuring a seamless consumer journey.
- Utilized growing database to launch brand survey, enhance marketing personalization, and improve sweepstakes experience.
- Awarded Data-Driven Ambassador of the Month.
Territory Manager
Reynolds American Inc
02.2021 - 08.2021
- Maximized Q2 Sales Incentive Program Targets - achieved over 100% sales targets of new categories.
- Successful execution across territory of all upcoming Brand Launches, Expansions and Pricing Strategies with education of customer selling funds across 95 independent and chain stores.
- Supported focus on Hyper Local and company strategy for Vapor Elite program by analyzing opportunity throughout the Division, working with Division Team, and signed 13 stores to Elite/Enhanced contracts.
Trade Marketing Intern
Reynolds American Inc
05.2020 - 08.2020
- Observed and executed the fundamentals of product availability, pricing, presence, promotion and personal selling.
- Utilized MicroStrategy and Falcon software systems.
Digital Marketing Intern
Connector.ie
06.2019 - 07.2019
- Assisted with company projects, social media management, data collection and public relations for event launches, influencer strategy, brand development and technology consulting.
- Created media content for clients like L’Oreal, Volkswagen, Huawei Mobile, and Greyhound.
- Managed communities on various platforms for Huawei Mobile Honor: responded to comments, engaged with customers, attended to complaints, updated information, and scheduled relevant content calendar.
Education
Bachelor of Science - Business Administration, Marketing Management
The Ohio State University, Fisher College of Business
Columbus, OH12.2020
Skills
- Adobe Analytics
- Dashboard Creation
- KPI Monitoring
- Sales Reporting
- Microsoft Office
- Marketing Analytics
- Content Management
- SMS Strategy
Timeline
Strategic Marketing Consultant
Philadelphia Youth Sports Collaborative
10.2022 - Current
Digital Marketing Specialist
Comcast
08.2022 - Current
Lead Manager of Campaign Operations
Reynolds American Inc
03.2022 - 06.2022
Brand Delivery Manager
Reynolds American Inc
09.2021 - 02.2022
Territory Manager
Reynolds American Inc
02.2021 - 08.2021
Trade Marketing Intern
Reynolds American Inc
05.2020 - 08.2020
Digital Marketing Intern
Connector.ie
06.2019 - 07.2019
Bachelor of Science - Business Administration, Marketing Management
The Ohio State University, Fisher College of Business
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