Victoria Cerdan
Livermore,CA
Summary
High-Impact Sales & Operations ProfessionalFormer "Top Consumer Loan Producer" and award-winning operational strategist pivoting to outside sales. Combines the discipline of a Project Manager with the hustle of a sales closer. Expert at building rapid rapport, managing complex vendor/client relationships, and converting inquiries into revenue.
Overview
10
10
years of professional experience
Work History
Professional Services Consultant
Lawrence Livermore National Laboratory, LLNL
Livermore, CA
01.2019 - 08.2025
- Strategic Negotiation: Lead coordinator for vendor relationships and procurement; responsible for RFP preparation and contract negotiations, securing favorable terms for the organization.
- Executive Influence: Designs and delivers high-level presentations and data visualizations (Power BI) to influence senior leadership decision-making.
- Workflow Automation: Identified inefficiencies and built custom automated tools (Power Automate) that reduced manual workload by 40%, freeing up resources for higher-value activities.
- Project Coordination: Managed complex logistics for executive teams, demonstrating the ability to handle the "behind the scenes" work required to support a busy sales territory.
- Received PMO Award of Appreciation & Directorate Award for operational excellence.
Financial Consultant / Loan Closing Specialist
UNCLE Credit Union
Livermore, CA
01.2017 - 01.2019
- Top Producer Status: Recognized as the #1 Consumer Loan Producer for Q4 2017 & Q1 2018 and awarded the "CEO Spotlight Award" for driving branch revenue.
- High-Conversion Closing: Acted as the primary closer for walk-in loan inquiries; achieved high conversion rates by rapidly identifying client needs and positioning financial products (auto, home equity) as essential solutions.
- Pipeline Management: Managed the full lifecycle of the deal from initial handshake to final signature, coordinating with underwriting to ensure zero friction in the closing process.
- Regulatory Precision: Maintained 100% compliance on complex loan documentation, ensuring deals were funded quickly and accurately—a skill that translates directly to managing sales contracts.
Membership Sales Specialist
JOYA Yoga (formerly Bikram Yoga Livermore)
Livermore, CA
10.2015 - 12.2016
- Membership Sales: Directly responsible for converting trial students into long-term contract members, overcoming pricing objections, and selling the value of the lifestyle.
- Business Operations: Managed the studio's P&L, vendor relationships, and facility operations, ensuring the business ran smoothly so sales could happen.
- Team Leadership: Hired, trained, and managed a team of 8+ staff members, instilling a culture of high-level customer service and client retention.
Education
Associate of Arts - Business Administration
Las Positas College
Livermore, CASkills
- Sales Strategy: Consultative Selling Objection Handling Client Relationship Building
- Tech Stack: CRM Proficiency Microsoft Power BI (Data Analysis) Virtual Presentation Tools
- Soft Skills: Public Speaking Grit Adaptability Creative Problem Solving
Timeline
Professional Services Consultant
Lawrence Livermore National Laboratory, LLNL
01.2019 - 08.2025
Financial Consultant / Loan Closing Specialist
UNCLE Credit Union
01.2017 - 01.2019
Membership Sales Specialist
JOYA Yoga (formerly Bikram Yoga Livermore)
10.2015 - 12.2016
Associate of Arts - Business Administration
Las Positas College