Develop, manage, and execute comprehensive marketing campaigns and communications plans for U.S
Locations to achieve business objectives
Design multiple decks and devise high-impact content and messaging for program launches
Produce and deliver webinars for senior executives across multiple business units
Conduct market research to drive informed decision making
Key player on project to implement and deploy new technology enterprise-wide, working with cross-functional stakeholders from C-Level executives to the field user
Customized comprehensive communications plan and assisted change management efforts to deploy Aramark’s new eProcurement system solution across all U.S. profit centers, improving the field’s procurement process.
Go-To-Market Marketing & Content Specialist - ISV
SAP
Newtown Square, PA
01.2019 - 01.2020
Collaborated with ISV team to create go-to-market strategies for B2B and B2C partners to drive growth
Managed multiple video production projects, including generating scripts, recruiting voiceover talent, and directing distribution
Oversaw internal reporting, conducted deep dive to track session success, and designed dashboards that summarized findings
Implemented a new communications process within ISV go-to-market, launching the partner program
Designed over 30 whiteboarding videos and sales enablement webinars for executives to launch go-to-market partner models, leveraging insights from key stakeholder feedback for future planning
Acquired proficiency in tools and technologies, such as Vyond and Smartsheet, with no training.
Digital Business Services (DBS) Communications Intern
SAP
Newtown Square, PA
01.2018 - 01.2019
Collaborated with cross-functional stakeholders globally on multiple change management projects to facilitate organizational restructure
Partnered with DBS Services Delivery team to execute communication functions
Published articles for projects and events for DBS’ 20k employees
Revamped DBS intranet jam page, increasing following from 2K members to 10k members
Partnered with senior leaders to establish social media presence, driving brand awareness
Refined process to distribute success stories, highlighted employee successes and storytelling within DBS