Results-driven event professional with 3+ years in marketing and event planning. Known for increasing LinkedIn engagement by 95% in under a year and managing budgets and logistics for conferences, webinars, and internal company events.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Ibexis Life & Annuity Insurance Company
07.2024 - Current
Organize and execute internal company events, managing RFPs, RSVPs, catering, and décor to deliver seamless experiences.
Administer and track the marketing budget, ensuring every project meets deadlines while maximizing cost efficiency.
Design and produce marketing collateral and presentations to support product and event promotion.
Implemented a social media strategy that grew the company’s LinkedIn following by 95.5% in under a year, increasing visibility and engagement.
Maintain accuracy of product and company information on the website and oversee RingCentral platform for seamless communications.
Coordinate external webinars, managing registration, branding, and pre-event run-throughs with presenters to guarantee a smooth experience for attendees.
Oversee marketing logistics for conferences and events, including packing and shipping materials such as brochures, flyers, banners, branded tablecloths, and promotional swag.
Manage procurement of all branded merchandise, ensuring consistent brand presentation across internal use, conferences, and advisor engagement initiatives.
Marketing & Communications Manager
Freedom Trail Foundation
05.2023 - 05.2024
Collaborated with external media agencies on executing paid media campaigns, creative direction, implementation, and testing.
Promoted high-profile community events, creating targeted campaigns that increased attendance.
Created newsletters and digital campaigns reaching 12,000+ subscribers to drive event participation.
Managed social media platforms and editorial calendar, ensuring timely and engaging content.
Marketing & Communications Coordinator
Freedom Trail Foundation
06.2022 - 05.2023
Coordinated event marketing efforts, from social media to email campaigns, to boost attendance and community involvement.
Secured Google Grant funding and created three targeted Google Ads campaigns, maximizing reach and engagement.
Managed website content updates, ensuring timely and accurate event information.
Social Media & Digital Marketing Intern
Current Agency
01.2022 - 04.2022
Teamed with leadership to refine social media strategy and ensure proper messaging was being executed.
Assisted in managing social media channels and editorial calendar to ensure content was timely, relevant, and engaging.
Prepared weekly updates and reports to track the growth and success rates of campaigns.
Education
BASC - Marketing
Florida State University
Tallahassee, FL
04.2022
Minor - Communications
Florida State University
Tallahassee, FL
06.2020
Skills
Microsoft Office
Canva
Social Media Scheduling Tools (SproutSocial, Later)
MailChimp Constant Contact
Google Analytics
Press Releases
Trello
Mondaycom
RingCentral
GoTo Webinar
InDesign
Squarespace
Certification
Digital Marketing Strategy at Harvard Division of Continuing Education, APR 2023
InDesign Bootcamp at American Graphics Institute, AUG 2024