Victoria Fardanesh
Austin,TX
Summary
Multifaceted Manager with a passion for content creation. Over five years of experience in copywriting, content design, and project management. Professionally trained in effective leadership. Innovative problem-solver with an approachable attitude and a love for collaboration.
Overview
6
6
years of professional experience
Work History
Content Manager
Better Business Bureau
08.2022 - Current
- Developed and maintained comprehensive content calendar for consistent publishing and improved audience engagement across all communication platforms.
- Created extensive internal content directory consisting of 50 PDFs and 15 landing pages for streamlined interactions with customers and to increase member retention.
- Point of contact for Marketing Dept across organization, including interacting with Chief Executives and 3rd party vendors.
Marketing Content Coordinator
Better Business Bureau
06.2021 - 08.2022
- Conceptualized, created, and distributed digital and print content to drive organizational goals. Proofed internal and external communication to ensure brand compliance and AP style formatting.
- Managed multiple programs and campaigns to increase non-dues revenue, supply lead generation, and retain current customers.
- Managed social media production starting in January of 2022. Increased social media engagement over 500% MOM across four major platforms in 2022 compared to 2021.
Community Engagement Coordinator
Better Business Bureau
06.2019 - 06.2021
- Oversaw all outreach and internal aspects of planning over 50 educational seminars and networking events for our community, including managing multiple event calendars.
- Wrote nearly 100 high-performing online articles, press releases for local and national media, and copy for website and marketing materials, establishing our branch as a leader in written material.
Events & Outreach Specialist
Tier 1 Event Management
09.2018 - 05.2019
- Full time outreach position that involved managing product launch campaigns from start to finish, all offsite and multiple days in length.
- Interviewed, hired, and trained two employees to independently run their own campaigns.
Education
Bachelor of Arts - Communication, 2018
Humboldt State University
Arcata, CASkills
Website design - Adobe Experience Manager / Project Management - Asana, Monday / Email Comm - Constant Contact, Streampage / Graphic Design - Canva, Adobe Spark
Accomplishments
Employee of the Month: February 2020
Employee of the Month: April 2022
Employee of the Year: 2022
Transformation Leader-Manager Certificate: June 2023
Timeline
Content Manager
Better Business Bureau
08.2022 - Current
Marketing Content Coordinator
Better Business Bureau
06.2021 - 08.2022
Community Engagement Coordinator
Better Business Bureau
06.2019 - 06.2021
Events & Outreach Specialist
Tier 1 Event Management
09.2018 - 05.2019
Bachelor of Arts - Communication, 2018
Humboldt State University
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