Summary
Overview
Work History
Education
Skills
Timeline
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Victoria F. Wilk

Wilmington

Summary

Goal-oriented Account Executive with 5+ years of experience in B2B and B2C sales, client relationship management, and hospitality leadership. Proven ability to exceed revenue targets, convert leads through consultative sales strategies, and lead cross-functional teams to execute high-impact campaigns and events. Seeking to drive business growth and client success in a fast-paced, high-performing sales environment.

Overview

6
6
years of professional experience

Work History

Account Executive

The Sales Arms Consulting
Remote
10.2022 - Current
  • Own full sales cycle for boutique fitness studios across the U.S., managing lead pipelines, conducting discovery calls, and closing high-value memberships and service packages.
  • Consistently exceed monthly client revenue goals through strategic follow-up, personalized sales outreach, and conversion-driven communication across phone, email, and text.
  • Manage 25–40 active leads per client at any time, ensuring fast response rates and deep engagement to increase close ratios.
  • Develop custom revenue reports and strategic performance assessments, identifying growth opportunities and presenting action plans directly to studio owners and leadership.
  • Spearhead client retention and reactivation strategies, improving lead-to-sale conversion by 30%+ for underperforming studios.
  • Pitch and sell The Sales Arms’ consulting services to new studio owners, contributing to business development and internal client acquisition.
  • Collaborate closely with internal consultants, marketing teams, and clients to align messaging and ensure strong client-brand representation.

Sales Manager

Marriott International – Sheraton Suites
Wilmington
05.2022 - 10.2022
  • Solicits account leads from group meetings/event planners and decision makers.
  • Develops sales plan and strategy in order to meet or exceed revenue and sales goals.
  • Represents the hotel with prospective clients to provide necessary information on hotel facilities and services to determine level of interest.
  • Manages and negotiates account details and contracts.
  • Effectively communicates and plans for operations participation in servicing accounts.
  • Performs outside sales calls and prospecting measures to solicit business and develop leads.
  • Coordination of cross-selling, joint marketing initiatives and other hotel/brand synergies to maximize exposure and profitability.
  • Prepares reports pertaining to the operation of the sales and marketing department to include but not limited to annual and monthly forecast, marketing budget, etc.
  • Responsible for obtaining and maintaining client relationships through lead generation, account management and operations

Sales and Events Coordinator

Riverfront Events
Wilmington
06.2020 - 01.2021
  • Collaborate with sales and event team to host large events including weddings, conferences, and other social and corporate events.
  • Market facilities and event space to potential clients to potentially host weddings, corporate and social events.
  • Communicate with prospective clients to organize private tours of facilities space, ballrooms, and outdoor venues.
  • Manage current clients and plan all aspects of events, including but not limited to; menu options, timeline, set up, day-of coordination and all relevant details.
  • Calculate staffing needs for each event and complete staff schedules appropriately, as well as manage all staff during each event.
  • Coordinate Wedding ceremonies and rehearsals, introductions and reception timelines per event schedule
  • Work with vendors to coordinate timelines, set up, drop off and pick up, and any additional details.
  • Attend client events to oversee day of event success, ranging from executing setup to completion of event

Catering Sales Administrator

Farmer’s Table
Boca Raton
07.2019 - 03.2020
  • Coordinates catering sales both on and off premise for Farmer’s Table restaurant and event center.
  • Works with Wyndham Hotel and their event space to coordinate events and meeting spaces for various different clients and market segments.
  • Collaborates with clients to help organize and execute multiple different types of events anywhere from corporate meetings to weddings.
  • Creates contracts for clients as well as puts together Banquet Event Orders detailing menu selections, event timelines, set-ups, and any specifications.
  • Serve as a liaison between client and kitchen staff to secure appropriate menu, timing, food options, and to ensure client satisfaction.
  • Goes through the entire planning process with clients from start to finish to make sure event is executed to their liking and everything runs smoothly at the event.

Education

Bachelor of Science - Hospitality & Business Management

University of Delaware
Newark, DE
05.2019

Skills

  • Sales forecasting
  • Lead generation
  • Client retention
  • Market analysis
  • Sales strategy
  • Performance reporting
  • Persuasive selling
  • Effective communication
  • Revenue generation
  • Business growth opportunities

Timeline

Account Executive

The Sales Arms Consulting
10.2022 - Current

Sales Manager

Marriott International – Sheraton Suites
05.2022 - 10.2022

Sales and Events Coordinator

Riverfront Events
06.2020 - 01.2021

Catering Sales Administrator

Farmer’s Table
07.2019 - 03.2020

Bachelor of Science - Hospitality & Business Management

University of Delaware

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