Victoria Hines
Dallas,TX
Summary
Adaptable, goal-oriented, and accomplished sales and training development leader with the consumer, luxury retail, and B2B experience. 20+ years of management, sales, and curriculum development. Dynamic public speaker both in person and virtually, with years of performance and presentation experience.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Regional Sales and Training Manager
It Cosmetics / L'Oréal
Greater New York Region , NJ
04.2017 - Current
- Coach, train & lead a regional team of 14-18 sales artists to educate Ulta, Sephora and Macy’s staff, contract employees and customers
- Develop interactive learning programs and perform cross-training exercises with 86 experienced workers across US
- On-camera talent for omni-channel training videos, advertisements, social media, and Live events
- Conducted orientation sessions and organized on-the-job training for all new hires, corporate, field and 1099.
- Evaluate success of training programs and recommended improvements to upper management to enhance effectiveness.
- Organized and edited training manuals, multimedia visual aids and other educational materials.
Sales and Training Coordinator, South Region
It Cosmetics
Dallas, TX
04.2014 - 04.2017
- Achieved retail market share goals by developing and executing retailer event-oriented marketing and event promotions.
- Maintained 90% contract employee retention by enhancing training, motivation and engagement strategies with all employees.
- Produced triple digit increase over LY sales in 2014; 87% in 2015; trending 47% over LY 2016
- Achieved highest one day sales event in company history $29.2k with 24 artists present in 2014; Presenter at 50k grossing event in 2018
- Generated largest event revenue companywide in first half of 2016
- Masterminded updates to workflows and revitalized teams to meet changing business needs and boost team member performance.
Social Media and Customer Service Manager
AutoRevolution
Dallas, TX
01.2012 - 04.2014
- Developed and implemented Facebook Inventory Integration Platform for dealership clients
- Assisted in Launch of dynamic websites for mobile devices
- Successfully sold social media ad-on service to 20% percent of clients, helping to increase website traffic.
- Developed marketing content such as blogs, promotional materials and advertisements, banners and embedded youtube videos for social media and dealer websites, create SEO content
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed clearly defined goals to drive new customer acquisition and website or social media traffic.
Cosmetics Sales Consultant
NARS, Bobbi Brown, Dior, CHANEL, Fresh
Dallas-Fort Worth Metroplex, Texas
09.2008 - 02.2014
- Increased sales by fostering relationships with customers, implementing business strategies and suggesting areas for improvement
- Provided sales and customer service assistance to walk-in traffic
- Kept up-to-date with style industry standards, trends and techniques to provide optimal aesthetics services to every client.
Education
Conservatory Certificate - Studio Theater Program, Classical Studies
American Musical and Dramatic Academy - New York
New York, NYArt History AAS -
Tarrant County College
Skills
- Employee Coaching and Motivation
- Improvement Recommendations
- On-The-Job Training
- KPI Performance
- Conflict Resolution
- Decision Making
- Sales and Marketing Strategy
- Scheduling and Coordinating
- Cross-Departmental Collaboration
- Performance Tracking and Evaluations
Accomplishments
- Developed methodology for Point of Sale strategy utilizing listening cues to understand customers’ needs and sell products based on their values
- Project Lead: Concept design and lead for training tools, materials and video launch of Shadow Sticks, product preformed at +300% to budget, all adjacent products used in training materials and videos enjoyed significant lift in sales
- Virtual Master Class (VMC): Partner with Product, Marketing, and e-commerce developed a highly successful “master class” program on how to social sell by teaching employees on how to create and host their own virtual masterclasses
- Created an interactive presentation for consumers to learn about the brand and drive sales to the ecommerce page, generating a new stream of revenue $42.k Oct-Dec
- Constructed and led “University” curriculum to certify the 86 sales staff to implement online & in-store approach to events, and drive traffic to stores reopening
- Leading With Empathy Certification: L'Oréal International world-leadership management program designed to promote employee empathy and psychological safety
- Brand Immersion and Customer Service Training: Develop team skills in areas of customer service, selling, communication and leadership
Certification
L’Oreal Empathy Champion
Issued by Service & Retail Academy Global · Sept 2020
Timeline
Regional Sales and Training Manager
It Cosmetics / L'Oréal
04.2017 - Current
Sales and Training Coordinator, South Region
It Cosmetics
04.2014 - 04.2017
Social Media and Customer Service Manager
AutoRevolution
01.2012 - 04.2014
Cosmetics Sales Consultant
NARS, Bobbi Brown, Dior, CHANEL, Fresh
09.2008 - 02.2014
Conservatory Certificate - Studio Theater Program, Classical Studies
American Musical and Dramatic Academy - New York
Art History AAS -
Tarrant County College
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