Victoria Johnson
Hattiesburg,MS
Summary
Dedicated Marketing and Communications Coordinator offers detailed planning, scheduling and monitoring of marketing campaigns to optimize strategies and boost results. Experienced in orchestrating development of collateral. Well-organized and diligent with good communication and team leadership abilities.
Overview
7
7
years of professional experience
Work History
Marketing and Communication Coordinator
University of Southern Mississippi
Hattiesburg, MS
07.2022 - Current
- Created daily social media posts to build robust brand presence on Twitter, Facebook and Instagram.
- Wrote, proofed and edited content in accordance with established brand guidelines.
- Worked with creative teams to deliver productive marketing campaigns.
- Planned advertising campaigns for online, print and other mediums.
- Coordinated marketing events for showcasing product and service offerings.
- Developed brand marketing plan strategies to increase brand awareness.
Digital Media Specialist
Fahrenheit Creative Group LLC
Jackson, MS
10.2021 - 07.2022
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Optimized text, graphics or multimedia assets for SEO or display and usability on internet-connected devices.
- Developed social media content and scheduled posts to coincide with target audience usage.
- Created social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates.
Public Relations Intern
The Godwin Group
Jackson , MS
08.2020 - 02.2021
- Performed clerical tasks for senior team members.
- Assisted with planning and execution of private, company and client events.
- Garnered and tracked media coverage for clients, company and specific campaigns.
- Devised public relations strategies to engage with and influence general public in support of accomplishing business objectives and boosting revenues.
Public Relations Intern
Mississippi State Univeristy
Starkville, MS
08.2017 - 05.2018
- Reviewed and corrected materials prepared by all staff to proofread and edit for spelling, grammar and style.
- Created original content for blog posts and website articles.
Education
Bachelor of Arts - PUBLIC RELATIONS
THE UNIVERSITY oF SOUTHERN MISSISSIPPI
Hattiesburg, MS05.2021
Skills
- Marketing
- Communications strategies
- Social media platforms
- Photography
- Graphic Design
- Social media management
- Strategy development
- Computer skills
- People skills
- AP style understanding
- Research proficiency
- Organization
- Analytical
Timeline
Marketing and Communication Coordinator
University of Southern Mississippi
07.2022 - Current
Digital Media Specialist
Fahrenheit Creative Group LLC
10.2021 - 07.2022
Public Relations Intern
The Godwin Group
08.2020 - 02.2021
Public Relations Intern
Mississippi State Univeristy
08.2017 - 05.2018
Bachelor of Arts - PUBLIC RELATIONS
THE UNIVERSITY oF SOUTHERN MISSISSIPPI
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