Victoria Knotts
Fort Mill,SC
Summary
Results-driven revenue operations professional (specializing in marketing and sales) with a proven track record in diverse industries, including sports, banking, supply chain, and commercial real estate. Currently, oversee revenue operations strategies for clients in the supply chain and logistics sector, ensuring optimal performance and client satisfaction. Successfully maintained 65% profitability on all client accounts for my employer, all while strategically managing client retention efforts.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Sr. Marketing Automation & RevOps Manager
LeadCoverage
02.2023 - Current
- Develop, implement, and optimize different revenue operation strategies for our clients within the supply chain, logistics, and transportation sectors, leveraging CRM systems, marketing automation platforms, ABM technology, and other cutting-edge sales tools.
- Implement ABM technology and campaigns (6sense and RollWorks) for clients, resulting in an average 5-10% increase in leads entering their pipelines from the first campaign.
- Instrumental in crafting and delivering high-impact Executive and Board-level reports for companies ranging in $100M - $5B in revenue, offering critical insights into marketing and sales performance.
- Crafted a customized HubSpot solution tailored to the specific needs of a $5 billion company, resulting in securing the client engagement.
Digital Marketing Manager
Grubb Properties
03.2021 - 02.2023
- Manage digital marketing channel performance through ROI, attribution, lead generation, and conversion reporting
- Support customer growth by managing campaigns, specific to digital channels/website, to focus on lead generation from conception, planning, execution, and launch to post-launch analysis
- Develop and manage a data analytics model to track campaign channel success and use selected tools to optimize and track campaign and channel success
- Develop and execute digital marketing and email campaigns by nurturing prospects and current customers at different stages of the marketing / fundraising funnel
- Manage corporate website from content creation, call-to-actions, user experience / user design, personalized digital experiences, and SEO implementation – resulting
in over $4M on average per quarter - Enable improved, more intelligent marketing and sales outreach by implementing and overseeing marketing automation (HubSpot) and CRM (Salesforce) integration with digital channels
- Produce and implemented video marketing strategy from filming, editing, etc.
Marketing & Business Services Specialist
Charlotte Metro Credit Union (Now Skyla CU)
06.2017 - 03.2021
- Implemented organic and paid social media strategy from content creation, scheduling, performance, and ad spend
- Developed and managed email marketing campaigns from implementation to post-campaign analysis
- Produced, edited, and filmed all in-house video content
- Measured and reported to senior leadership team results from marketing campaigns
- Operational and administrative support for the business lending department
- Collaborated with loan officers, attorneys, appraisers, and clients during the loan due diligence process
NFL Carolina Panthers RedZone Producer & Editor
Carolina Panthers
07.2018 - 08.2019
- Produced and edited NFL RedZone Highlights for the video board during live home games
- Edited video content and graphics for the video board / broadcast for live home games
Video Producer and Production Assistant
University Of South Carolina
12.2013 - 04.2017
- Created and produced team marketing and recruiting videos, news segments, feature stories, live broadcast elements and videos, and social media campaigns
- Produced, filmed, edited, and wrote for Gamecock Confidential: It’s Time, featuring South Carolina’s softball team which won Outstanding Collegiate Program Series Award from Sports Video Group
Education
Bachelor of Arts - Political Science
University of South Carolina
Columbia, SC12.2016
Skills
- Data intelligence / marketing analytics
- Marketing automation
- Lead generation
- Account based marketing
- Social media marketing
- Content management systems
- Video marketing
- Email marketing
Certification
- HubSpot Certified
- RollWorks and 6sense Certified
- W3Schools HTML Developer Certified
- LinkedIn Marketing Certified
Timeline
Sr. Marketing Automation & RevOps Manager
LeadCoverage
02.2023 - Current
Digital Marketing Manager
Grubb Properties
03.2021 - 02.2023
NFL Carolina Panthers RedZone Producer & Editor
Carolina Panthers
07.2018 - 08.2019
Marketing & Business Services Specialist
Charlotte Metro Credit Union (Now Skyla CU)
06.2017 - 03.2021
Video Producer and Production Assistant
University Of South Carolina
12.2013 - 04.2017
Bachelor of Arts - Political Science
University of South Carolina
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