Victoria Holmes

• Serve as a strategic advisor to client senior management teams to develop and implement internal and external communications programs that achieve critical business objectives.
• Build and protect reputation through internal and external communications: executive visibility & speaking engagements; PR/media relations; social media; issues management; employee engagement.
• Oversee talent acquisition efforts and mentored contractors, fostering a collaborative environment.
• Establish or revitalize client brands for improved social media presence and increased credibility

Client wins:

• Increased client CEO visibility and developed thought leadership strategies, resulting in over 200k social impressions and three opinion pieces published
• Managed the creation of a special section in Forbes that resulted in client recognition for Top 10 advertiser
• Conducted mission-driven leadership and branding training program with a 100% satisfaction rate

• Developed, implemented and oversaw the execution of all marketing and communications activities including PR, branding, social media and content marketing in alignment with corporate priorities.
• Partnered with other external industry organizations to develop proactive positions and messages on key public policy issues.
• Oversaw the development of strategic messaging for executive speeches, press releases, and other external communications materials.
• Collaborated with internal departments to create systems and processes for advancing new ideas and efforts for business growth initiatives

• Led national communications and public relations efforts to increase brand awareness, message penetration and thought leadership.
• Collaborated with cross-functional teams to ensure consistent messaging across all channels and touchpoints, reinforcing brand identity and values.
• Oversaw executive communications and content creation - talking points, social, speeches, and scripts
• Drove media relations for the launch of an annual research report, resulting in 200+ media placements

• Interim Director of Communications and Community Outreach for more than a year; led a team of three, managed budget and vendor relations
• Drove internal and external marketing communications strategy across eight divisions
• Led execution of 20+ press events and 35+ stakeholder events
• Managed and thwarted two long-term investigations by the Washington Post
• Worked closely with the Superintendent, the Executive Office of the Mayor, and the Office of the Deputy Mayor for Education on executive communications – the rollout of major reports, legislation, and policy initiatives.
• Executed annual cross-channel campaigns, including print, TV, radio, outdoor, display ads, and social, helping maintain position as a top provider of the Summer Food Service Program

• Directed digital marketing campaigns for a 650% increase in Facebook followers
• Improved user experience for the highest web traffic in agency history
• Increased loyalty club email CTR by 9-12% by improving messaging and developing social campaigns