Victoria Lytle
Cloverdale,CA
Summary
Experienced Marketing Professional with a proven track record of delivering successful branding strategies and campaigns. Skilled in market analysis, product positioning, and team collaboration to drive brand growth and profitability.
Overview
4
4
years of professional experience
Work History
Associate Customer Marketing Manager
Lagunitas Brewing Company
04.2022 - 02.2023
- Manage POS artwork file maintenance including flow from agency, third party fulfillment center, and internal DAM.
- Executed email marketing strategies to promote new products and drive customer loyalty.
- Project Management of Customer Marketing sponsored sampling programs nationally.
- Worked cross-functionally with teams to launch successful marketing initiatives and achieve business objectives.
- Developed targeted marketing campaigns to increase customer engagement and drive sales.
District Manager
Southern Glazers Wines And Spirits
11.2021 - 03.2022
- Led and developed high-performing sales reps to achieve district sales goals.
- Fostered strong relationships with key partners, driving new business opportunities.
- Implemented successful sales strategies resulting in increase in district revenue.
- Managed budgets and expenses effectively, optimizing profit margins.
Associate National Customer Marketing Manager
Treasury Wine Estates
01.2020 - 05.2020
- Managed relationships with key national retail partners to implement joint marketing plans.
- Developed and deployed marketing materials and programs to drive brand awareness and sales growth.
- Worked cross-functionally to develop and execute national marketing campaigns, exceeding business goals.
- Analyzed market trends and consumer insights to identify growth opportunities and develop strategies.
District Merchandising Manager
Treasury Wine Estates
03.2019 - 01.2020
- Analyzed sales data to identify trends, optimize product placement, and maximize revenue opportunities.
- Coordinated promotional events across the district to drive sales growth and increase product visibility.
- Developed strong relationships with store managers to foster collaboration and increase sales.
- Increased sales performance by developing and implementing effective merchandising strategies for the district.
Education
BBA - Marketing
Boise State University
Boise, ID05.2017
Skills
- Digital Marketing
- Customer Relationship Management (CRM)
- Strategic Planning
- Project Management
- Corporate Communications
- Marketing Analytics
- Budgeting and Allocation
- KPI Tracking
Timeline
Associate Customer Marketing Manager
Lagunitas Brewing Company
04.2022 - 02.2023
District Manager
Southern Glazers Wines And Spirits
11.2021 - 03.2022
Associate National Customer Marketing Manager
Treasury Wine Estates
01.2020 - 05.2020
District Merchandising Manager
Treasury Wine Estates
03.2019 - 01.2020
BBA - Marketing
Boise State University
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