VICTORIA MAGONE

L'Oreal Professionnel: AirLight Pro

Spearheaded the nationwide launch of a new beauty tech category, driving growth and consumer engagement across salons and retail channels.

Strategic Planning

• Developed and executed comprehensive communications strategies across earned, owned, and paid channels.
• Collaborated with Marketing to launch a new category, managing a major budget and driving market growth.
• Analyzed industry trends, consumer preferences, and performance data to inform strategic recommendations.

Content

• Oversaw content creation across key social and digital channels (META, TikTok, YouTube), ensuring platform-native, consumer-first content.
• Developed and executed content strategies to support paid media efforts, drive engagement, and build brand love.
• Created and managed creative briefs, ensuring alignment with global brand vision and US market needs.
• Collaborated with global and agency partners to ensure consistent, high-quality content.
• Measured and analyzed content performance, using data to inform future content strategies.

Brand Advocacy & Influencer Marketing

• Oversaw social channel execution, refining owned social strategy to grow audience engagement.
• Developed and executed comprehensive influencer marketing strategies, including:
• Identified and partnered with key influencers, celebrity ambassadors, and content creators to amplify brand messaging.
• Managed contracts and relationships with talent, ensuring successful collaborations and brand advocacy.
• Negotiated and executed influencer agreements, including compensation, content requirements, and exclusivity terms.
• Oversaw negotiations, strategy, and budget management (up to $8 million) for influencer partnerships.
• Fostered community engagement, including brand ambassador programs, user-generated content campaigns, and social media contests.
• Monitored and reported on influencer performance, using data to optimize future partnerships and activations.

PR, Events, Communications

• Developed and executed comprehensive communications strategies to support brand initiatives, including:
• Created and implemented ambassador programs, partnering with key influencers and celebrities to amplify brand messaging.
• Pitched stories and secured media coverage in top-tier outlets, including Allure, Vogue, WWD, TechRadar, and others.
• Developed and distributed press releases, media alerts, and other communications materials to support brand initiatives.
• Collaborated with internal stakeholders to develop and execute internal communications strategies, ensuring alignment and engagement across the organization.
• Organized and led in-person events, mailers, and media outreach to support brand engagement initiatives.

Key achievements:

• Successfully launched a new brand/category nationwide, driving growth and consumer engagement.
• Managed and executed comprehensive communications strategies across multiple channels.
• Built and maintained strong relationships with influencers, ambassadors, media outlets, and internal stakeholders.

Multi Brands: Redken, Matrix, Biolage, Pureology, Mizani

Global Influencer Marketing & Social

• Identified and established partnerships with influencers and hair industry experts to promote the brands.
• Managed influencer relationships, coordinated campaigns, and measured the impact of influencer collaborations on brand engagement.
• Built, led, and scaled the Global Influencer Engagement COE from the ground up, ensuring brand consistency, safety, and best practices.
• Developed a comprehensive, global influencer strategy adaptable for local market execution, ensuring alignment with brand goals and guidelines.
• Created, codified, and implemented frameworks, processes, and tools to support markets in identifying top talent, managing influencer relationships, and delivering impactful influencer campaigns.

Content creation, Analyses, and Optimization

• Created comprehensive plans to enhance L’Oreal Professional Products American brands’ visibility, engagement, and customer loyalty across all social media platforms.
• Developed and executed LinkedIn strategy for the Global President of our Division.
• Created press releases and articles to support key brand launches and initiatives to enhance online presence.
• Analyzed and reported on social content performance, ensuring consistent brand messaging across channels.
• Generated reports and recommendations based on analyzed data to optimize content and improve engagement.
• Worked closely with marketing, PR, content, and creative teams to align social media strategies with broader brand initiatives globally.

Crisis Communications

• Demonstrated expertise in crisis communications.
• Built a robust vetting and brand safety system to protect the organization from reputational risk while engaging influencers authentically and effectively.

Key Achievements

• Launched the Redken x Sabrina Carpenter campaign, driving massive brand awareness.
• Developed and executed global influencer strategies, increasing brand visibility.
• Built and led Global Influencer Engagement COE, ensuring brand consistency and safety.
• Drove business results through data-driven content strategies and cross-functional collaboration.

Brands: Redken, Matrix, and Biolage

Community Building & Engagement

• Built a thriving global community of fans and advocates, driving organic adoption. Achieved significant growth on Instagram & TikTok, doubling followers and expanding brand reach.
• Scaled reach and engagement across key social platforms, targeting key audiences.
• Created sustainable and efficient programs balancing programming/content, campaigns, activations, and growth.
• Managed global social media accounts, focusing on building online communities: responded to comments and messages, provided excellent customer service, and ensured timely resolution of customer inquiries.
• Identified and engaged with influential community members, turning them into brand advocates and influencers.
• Established and tracked KPIs for each social platform to measure campaign success and inform future strategies.

Content & Social Media Strategy

• Set social strategy to scale audience and engagement, deepen brand affinity, and drive viewership intent.
• Developed and executed social-first organic, engagement, and UGC content strategies.
• Created and implemented influencer programs to drive brand awareness and engagement.
• Oversaw the development of editorial and promotional content, including blog posts, videos, and social media posts.
• Refined existing strategies and developed new approaches to reach target audiences through content and social media channels.

• Created social media content and engagement strategies for paid PR
• Drove organic social strategy, maintained, and developed voice and tone, channels guidelines, goals, and audience targets
• Developed brand insights and continually optimized social media content and communications strategy
• Defined and set KPIs
• Identified opportunities in UGC and owned digital distribution and merchandising of UGC
• Evaluated customer research, market conditions, and competitor data
• Measured and reported the performance of all digital marketing campaigns
• Studied competitor strategies, industry trends and innovation, and social analytics
• Partnered with internal and external stakeholders to synchronize efforts and effectively communicate goals, strategies, and results
• Built and maintained relationships with media influencers
• Drove relationships with micro-influencers, and organized retail social and consumer events
• Reviewed new technologies and kept the company at the forefront of developments in digital marketing
• Brainstormed new and creative growth strategies
• Paid PR campaigns budget managing

• Coordinated PR, content, and communications initiatives for national and regional marketing campaigns as directed by the Marketing Director
• Collaborated with internal leadership teams to aggregate technical content and transform it into copy for market-facing audiences
• Content creation for various media channels such as web, social media, and print materials
• Coordinated national PR and communications strategy
• Worked closely with the creative team to create marketing assets (text ads, social ads, videos, landing pages, and more)
• Conducted market research and identified trends
• Assisted with developing and managing content and social media marketing programs, including blogs and public relations efforts
• Networked with industry experts and potential clients to drive brand awareness
• Managed marketing materials, literature, promotional items, and sample kits
• Responsible for planning, coordinating, and managing special and recurring events, (Representative Meetings, Distributor Events, Special Events, Educational Programs activities, etc)
• Supported and facilitated the development and implementation of section business/marketing plans