VICTORIA MCDOUGAL
Marketing, Business Development And Community Relations
Dannemora,NY
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations. Innovative Marketing leader 8 years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
9
9
years of professional experience
Work History
Champlain
Valley, Community, Assisted Living & Memory Care
Willsboro, NY
01.2015 - 07.2017
- Wrote and edited articles, web content, advertising, periodicals and publications for internal and external audiences
- Prioritized daily workflows, including all inbound calls, quotes and sales-related inquiries
- Directed and coordinated marketing activities and policies to promote products and services
- The sole employee responsible for Marketing, Admissions, and Admissions paperwork
- Communicated and calibrated directly with the owners on a daily basis
- Generated weekly reports
- Created and oversaw yearly marketing and advertising budget
- Independently covered Essex County, Franklin County, Clinton County and Vermont
- Covering all healthcare facilities, non-profits, churches and more
- All on a scheduled rotation geared towards referral areas
- Gathered and analyzed cultural, educational, social and demographic data about the community to guide local program development.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Implemented marketing strategies which resulted 40% growth of customer base.
- Developed and executed quarterly rolling calendar of events.
- Evaluated and recommended organizations, individuals and events through formal brand litmus test focused on identifying strategies.
- Stayed within budget for marketing expenses.
- Built, leveraged and shared positive relationships and partnerships with various external and internal stakeholders.
- Marketed offerings and services to community.
Supervisor
Kinetix Health Club
, VA
- David - 434-221-5336
- Implemented innovative programs to increase employee loyalty and reduce turnover
- Documented all customer inquiries and comments thoroughly and quickly
- Greeted customers in a timely fashion, while quickly determining their needs
- Coordinated between the billing department and customers to resolve problems
- Prioritized daily workflows, including all inbound calls, quotes and sales-related inquiries
- Wrote sales contracts for orders obtained and submitted orders for processing
- Recorded prospect contact information.
Marketing and Public Relations Consultant
Self-employeed
02.2018 - Current
- The W Group 2022
- Keene Valley Neighborhood home in Keene Valley NY 2018- Current
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Wrote press releases for routine use and crisis management.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Gathered information on customer opinions and adjusted plans to capitalize on current trends.
- Produced and distributed internal and external communications.
- Communicated with media weekly to build relationships and optimize press coverage.
- Helped with photo and video production and performed visual and sound editing tasks.
- They were integrating their first marketing professional into the building and needed assistance setting up the new department
- For this Client they needed to see a small growth in the average profit margin, innovative marketing techniques, a full department setup and protocols
- During this time it became apparent they had been marketed as a, so a rebranding strategy was needed in order to optimize their efforts while limiting the amount of incompatible traffic being generated in their direction
- Within two months they were seeing an increase in the profit margins and a higher financial stability of their incoming residents.
- Census went up bu 40% in three months.
- Created media kits and utilized promotional materials to meet specific strategic initiatives.
- Prepared social media posts and videos with eye for viral content strategies.
- Provided administrative support to senior team members.
- Built strong relationships with media outlets and communications professionals to expand personal network.
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style.
- Reached out to potential customers via telephone, email and in-person inquiries.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Partnered with business teams and IT personnel to align project goals with business strategy and define project milestones.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Managed service projects from start to finish by finding partners, making detailed plans and executive projects.
- Forged strong media relationships to further public relations goals.
Director of Business Development
Centers Health Care
, Essex
03.2017 - 02.2018
- Reason for leaving – My husband and I were moving at the same time the location of my position had been changed for the third time
- This created a three hour commute
- Business Development and Community Relations in Essex County, Franklin County, Clinton County and Vermont Covering all healthcare facilities, health care non-profits and more
- All on a scheduled rotation geared towards maxim referral areas
- Represented the organization to customers, the public, government officials and other external sources
- Designed and implemented strategic business plan objectives
- Collaborated with the production team to coordinate advertisements and promotions
- Raised brand awareness through consistent marketing efforts and service campaign launches
- Achieved company objectives by leveraging internal resources and collaborating with colleagues
- Fostered and facilitated relationships with product distribution channels to increase product sales.
Supervisor
Fleet Feet Sports
Willsboro, NY
06.2014 - 02.2015
- Tim Carter - (802) 872-8662
- Reason for leaving: This was a seasonal position that I was offered to keep
- However, I had already accepted the position at C.V.S.C
- Set up new accounts, established customer credit, and set up payment methods
- Emphasized product features based on analysis of customers' needs
- Opened and Closed business
- Charged with closing out daily profits
Education
High School Diploma -
Madison High School
N.C - undefined
Madison High
Skills
Prospect targeting
Timeline
Marketing and Public Relations Consultant
Self-employeed
02.2018 - Current
Director of Business Development
Centers Health Care
03.2017 - 02.2018
Champlain
Valley, Community, Assisted Living & Memory Care
01.2015 - 07.2017
Supervisor
Fleet Feet Sports
06.2014 - 02.2015
Supervisor
Kinetix Health Club
High School Diploma -
Madison High School
N.C - undefined
Madison High
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