Victoria Michienzi

Dynamic marketing professional at Gradient Media Group, recognized for enhancing ROI and engagement for international brands through expert campaign execution and innovative design. strong verbal communication skills that ensure precise alignment with brand objectives. Achieved substantial improvements in campaign performance by effectively leveraging Meta and TikTok Ads Manager. Aiming to drive further success by applying data-driven strategies and creative solutions in future projects. Skilled Account Coordinator with comprehensive experience in managing client accounts, coordinating marketing strategies, and providing exceptional customer service. Possess strong analytical skills to identify trends and develop key business strategies. Demonstrated ability to foster productive relationships with clients and colleagues, resulting in improved account management processes. Committed to delivering high-quality results while meeting rigorous performance targets.

Tiffany & Co. MAS Capstone, Spring 2023, Categorize generational buckets in luxury goods consumption., Gaining insights into buying habits and preferences., Identifying preferred shopping locations., Tailor marketing strategies to enhance customer acquisition. Henkel L’Oréal Super Preference Pricing and Promotion Analysis, Fall 2023, Analyzed sales impact of higher prices in Hair Color category., Evaluated pricing and promotion strategies using IRI POS data., Provided strategic recommendations for Henkel businesses. Henkel Corporate Promotion Analysis and Strategic Recommendation, Spring 2021, Analyzed results of Henkel promotions with Purex brand., Identified influence of competitors on sales., Presented key insights and recommendations. Kellogg’s Pricing Strategy & Promotional Tactics 2021 Recommendation, Fall 2020, Developed Category Overview and Competitive Analysis., Evaluated brand performance and consumer demographics., Led to a strategic 2021 recommendation.

• Gradient Media Group, Account Coordinator & Internal Graphic Designer, Paid Social Accounts, 05/24, Current, Execute and optimize paid social campaigns for international brands., Leverage Meta Business Suite to analyze trends and improve ROI., Design performance-driven creatives for PMAX and paid social ads., Work closely with media buyers and marketing teams.
• Mic’s Main Scoop, Social Media Manager, 03/20, 09/23, Communication with customers over social media platforms., Managed and created posts through social media platforms., Assisted on creation of the MicMainScoop.com website.
• Gradient Media Group, Marketing Intern, 06/22, 08/22, Operated as lead point of contact for the Changed App account., Worked with companies such as Noémie and Weight Watchers., Crafted new ideas for brand loyalty., Overlooked consumer behavior analytics.