Victoria Monaco

• Develop and lead creative concepts and strategies for creative campaigns across multiple channels
• Led and managed full brand refresh which included new and updated visual identity, art direction, and website
• Produce high-quality visuals, copywriting, photography, social media content.
• Review and approve all designs, artwork and content developed by creative team
• Manage both PR and social media agency on accounts and special projects, working within budget and requirements
• Provide leadership and direction to creative team, fostering an environment of creativity, innovation, and professional growth.

• Writing creative and effective copy across all brand channels, including social, website, email marketing, and internal communications
• Conceptualizing messaging and strategy for various marketing campaigns based on consumer behaviors and market trends
• Spearheading all weekly product launches working alongside the Creative, Operations and Wholesale & Buying teams
• Creating unique titles and colorway names that align with brand identity for up to 200 products monthly
• Producing ecommerce photo shoots, including scheduling, casting, and location scouting
• Implementing a markdown strategy to maximize sales opportunities
• Working directly with the Founder and Director of Operations

Promoted from Merchandising Associate to Director of Ecommerce Merchandising in 2019

• Managed a small team to produce all content for blueandcream.com, linking visual merchandising and digital marketing to achieve the highest customer conversion rates
• Produced all weekly ecommerce photo shoots including scheduling, casting, and post-production processes
• Final approval of all visuals to ensure company standards are met and maintained
• Activated all products to go live on the website - uploading images, copywriting product descriptions and reviewing that all guidelines are followed
• Collaborated with Social Media and Digital Marketing teams to create highest performing advertising campaigns
• Administration and budgetary control of content creation to a strict timetable and deadlines
• Supported the founder's activities, including reporting and communicating on their behalf

• Provided support for the forthcoming Fashion Week scheduled shows
• Assisted with detailed pre-event, on-the-day and post-show organization
• Organized and streamlined the company's Fashion GPS system for maximum efficiency

• Assisted with hands-on editorial shoot preparation and production
• Maintained PR representative communication and product sample control
• Was selected for the 'Empowered Intern' partnership with Microsoft, featured on marieclaire.com