Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Victoria Moser

Puyallup,WA

Summary

Well versed in ecommerce, promotional copywriting, email marketing, content creation, and social media strategy. Organized nature with attention to detail, planning, and self starter. Creative and engaging writer and content creator, knowledgeable of campaign strategies and development and branding. Privy to consumer behavior, company positioning, and audience segmentation, along with website analytics and tracking tools.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Marketing Consultant

Vargas Family Lawn And Garden
Tacoma, WA
09.2022 - Current
  • Achieved client vision by directing marketing plans for clients, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals.
  • Consulted with clients on business issues and developed innovative, high-impact proposals.
  • Redesigned client website for optimal UX. Increasing average page duration by 22% and decreasing bounce rate by 29%.
  • Increased traffic with SEO efforts from 9% to 425%
  • Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue [Number]%.
  • Conducted market research and reported on clients' competition.
  • Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Increased social engagement by NUMBER.

Digital Marketing and Social Media Specialist

The Cat And Rabbitt Cakeshop
Tacoma, United States
10.2020 - Current
  • Enhanced functionality and appearance of website and repaired functionality issues.
  • Promoted brand identity by creating company logos and delivering attractive, user-friendly and unique website.
  • Translated customer requirements into technical site concepts.
  • Completed domain name registrations and maintained website and web hosting account.
  • Developed graphic and image assets for both content and digital marketing efforts.
  • Determined coding requirements for specialized email confirmation scripts.

E-Commerce Specialist

Milk The Label
PUYALLUP, WA
07.2020 - Current
  • Established and maintained balanced and accurate budget.
  • Leveraged Google Analytics to monitor effectiveness of online marketing strategies and website content.
  • Tracked consumer behavior and CRM tactics to develop customer acquisition and retention programs.
  • Constructed new payment systems for online orders to optimize website shopping and boost sales.
  • Developed and executed brand positioning, values, tone of voice, and design elements to bring value and recognition among consumers.
  • Incorporated e-commerce objectives in social media platform management.
  • Maintained up-to-date knowledge of competitor products and pricing in market served.
  • Content creation for company's Instagram and TikTok
  • Completed domain name registrations and maintained website and web hosting account.
  • Coordinated copywriting and designed images to craft website content.
  • Placed orders for merchandise consistent with quality, quantity, and other specification requirements.
  • Interacted with and sold to e-commerce customers and delivered prompt and courteous service.
  • Removed poor performing items from future buys.
  • Forecasted purchasing trends.
  • Developed marketing content such as videos, promotional materials, and advertisements for social media.
  • Identified target market and key segments through in-depth analysis of markets and related trends.
  • Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
  • Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Increased customer engagement through social media
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Increased customer satisfaction by resolving issues.
  • Stayed up to date on fashion trends.
  • Styled different looks for website and social media content.
  • Developed paid ads for use on diverse social platforms.
  • Increased Instagram following by 40% in first year.


SHEINX Collaboration

SHEIN
Seattle, WA
10.2021 - 08.2022
  • Worked with technical design and product management to provide accurate and complete design packages.
  • Designed seasonal styles according to upcoming trends and popular color palettes.
  • Worked with photographers and stylists to showcase products.
  • Sketched artistic and fresh CAD designs for consideration from concept through final adoption.
  • Sketched and designed 20 unique pieces for line's launch.
  • Developed compelling outfit designs that exceeded client expectations and resulted in sales of 10% per transaction.
  • Participated in marketing and promotional materials and activities, like live interviews, to bring awareness to SHEINX program and clothing launch.
  • Kept open communication with SHEINX management team and production and met all deadlines.

Marketing & PR Specialist

Three Girls Media
Yelm, WA
04.2022 - 07.2022
  • Managed marketing campaigns to cultivate brand awareness and drive website traffic.
  • Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, audience targeting and placements.
  • Analyzed and reported social media and online marketing campaign results.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Designed and implemented social media strategies to align with business goals.
  • Created actionable plans to grow and maintain followers through TikTok, Facebook, LinkedIn, and Instagram.
  • Helped with photo and video production and performed visual and sound editing tasks.
  • Implemented SEO strategies to optimize web content for search engines.
  • Created social media strategies and posting calendars for optimal consumer awareness and engagement.
  • Worked with clients to understand needs and provide excellent service.
  • Posted and published content using Hootsuite and Facebook Planner.

Education

Bachelor of Science - Digital Marketing

Bellevue College
Bellevue Washington
12.2022

Skills

  • Strategic Development
  • Basic HTML & CSS skills
  • Social Media Management
  • Analytics and SEO
  • Web Design & Layout
  • SEM
  • E-Commerce
  • Brand Strategy
  • Multi-channel Marketing
  • Customer Engagement

Certification

  • Google Analytics
  • Google AdWords
  • Google Shopping Ads
  • HubSpot Inbound Marketing
  • HubSpot Email Marketing

Timeline

Marketing Consultant

Vargas Family Lawn And Garden
09.2022 - Current

Marketing & PR Specialist

Three Girls Media
04.2022 - 07.2022

SHEINX Collaboration

SHEIN
10.2021 - 08.2022

Digital Marketing and Social Media Specialist

The Cat And Rabbitt Cakeshop
10.2020 - Current

E-Commerce Specialist

Milk The Label
07.2020 - Current

Bachelor of Science - Digital Marketing

Bellevue College

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Victoria Moser