Overview
Work History
Education
Skills
LANGUAGES
Certification
Timeline
Generic

Victoria Navarro

Siler City,NC

Overview

5
5
years of professional experience
1
1
Certification

Work History

Media Supervisor

VISIONPOINT MARKETING
03.2024 - Current
  • Personnel Management: Provide supervision, mentorship, and support for the performance and professional growth of three team members, including training, performance management, utilization management, and conducting performance reviews
  • Campaign Analysis, Reporting, & Consulting: Act as clients' primary point of contact for over 25 accounts, overseeing campaign performance and consulting with clients on campaign management and optimization decisions and, additionally, preparing and delivering formal campaign reports
  • Channel Leadership & Insights: Taking charge of specific channels, collaborating with specialists to manage, monitor, and assess channel-specific best practices and trends, and utilizing insights to inform thought leadership and optimize campaigns across clients
  • Cross-Channel Media Strategy & Planning: Develop cross-channel, integrated media plans
  • This involves working closely with internal and client partners to understand client goals and create tailored media plans

Sr. Digital Marketing Specialist / Digital Marketing Specialist

VISIONPOINT MARKETING
04.2021 - 02.2024
  • Campaign Management & Optimization: Actively manage paid media campaigns, including media buying, placement, testing, optimization, and analysis and reporting.
  • Channel Expertise & Insights: Develop deep and practiced expertise across all channels. Leverage channel-specific trends and insights in thought leadership and to support optimizations across our client portfolio.
  • Quality Control: Perform routine budget pulls, lead checks, and campaign reviews in order to steward client resources effectively and responsibly to ensure significant positive return on our clients' investments and maintain lead quality.

Media Coordinator

VISIONPOINT MARKETING
10.2019 - 03.2021
  • Traditional Media Buyer: Accountable for planning, negotiating and executing traditional media buys across multiple channels including OOH, radio, broadcast TV, print, etc
  • Campaign Set-Up Support: Support the set-up of campaigns, including account access, keyword research, and key document creation and set-up
  • Quality Assurance: Perform campaign pre-launch quality assurance checks and ensure all relevant pre-launch processes are executed with excellence
  • Cost & Invoice Reconciliation: Reconcile all media costs and invoices for digital and traditional channels
  • Campaign Management Support: Support with budget pulls, campaign uploads, and optimizations as assigned

Education

Bachelor of Science - Business Administration, Marketing & Spanish

UNIVERSITY OF RICHMOND
Richmond, VA
05.2014

Skills

Advertising strategy

Campaign management

Media buying

Multicultural marketing

Tools: Microsoft Office, Google Apps, Salesforce & Other CRM

Platforms: Google Ads, Meta Ads, Snapchat, TikTok, LinkedIn, Programmatic, Bing, Twitter, Spotify Ads, Disney Ads, Reddit

Google Analytics (GA4), Google Tag Manager

LANGUAGES

Spanish – Advanced Proficiency

Certification

  • Google Ads and Google Analytics Certifications
  • Meta Blueprint Certification
  • Snapchat Advertising Certification
  • LinkedIn Foundations Certificate

Timeline

Media Supervisor

VISIONPOINT MARKETING
03.2024 - Current

Sr. Digital Marketing Specialist / Digital Marketing Specialist

VISIONPOINT MARKETING
04.2021 - 02.2024

Media Coordinator

VISIONPOINT MARKETING
10.2019 - 03.2021

Bachelor of Science - Business Administration, Marketing & Spanish

UNIVERSITY OF RICHMOND

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Victoria Navarro