Victoria Ochoa
Nashville,TN
Summary
Seasoned Social Media Specialist with 10 years of success in creating on-brand marketing content for existing and new social media platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring and management tools.
Overview
8
8
years of professional experience
Work History
Social Media Strategist
Kglobal
Washington, DC
02.2022 - Current
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results resulting in 25% improvement of client social media channels.
Social Media Coordinator
Blue Star Families
San Diego, CA
08.2021 - 02.2022
- Planned, created, and executed social media activity for 14 owned social media accounts to reach critical audiences
- Created social media content with consistent content and tone.
- Increased customer engagement through social media.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.
- Partnered with graphic designers creating content and promoting ad campaigns.
Social Media Director
Commander Naval Surface Forces Pacific
San Diego, CA
12.2019 - 08.2021
- Led social media efforts regarding crisis communications for the US Navy (USS Bonhomme Richard Fire updates) resulting in a 1000% increase in client social media engagement
- Brought about noticeable improvements to click rates, follower counts and engagement with clear and focused strategies.
- Developed productive relationships with bloggers, online media outlets and social media influencers.
- Used analytics tools like Hootsuite and EClincher to follow metrics and interpret results.
- Worked with graphic designers, photographers and production coordinators to develop content.
- Increased engagement through social media.
Mass Communication Specialist
US Navy
Monterey, CA
06.2012 - 06.2017
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
- Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Worked flexible hours; night, weekend, and holiday shifts.
- Maintained energy and enthusiasm in fast-paced environment.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Developed and maintained courteous and effective working relationships.
Education
AA Psychology -
Defense Information School Ft, Diego Mesa College
12.2020
No Degree - Mass Communication
Defense Information School
Fort George G Meade, MD04.2013
Skills
- Social Media Platforms
- Adobe Creative Suite
- Photography and Videography
- Strategic Planning
- Content Creation
- Audience Engagement
- Administering Social Media Accounts
- Salesforce CRM Software
- Analytics and Reporting
- Post Optimization
Languages
Spanish
Native or Bilingual
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Social Media Strategist
Kglobal
02.2022 - Current
Social Media Coordinator
Blue Star Families
08.2021 - 02.2022
Social Media Director
Commander Naval Surface Forces Pacific
12.2019 - 08.2021
Mass Communication Specialist
US Navy
06.2012 - 06.2017
AA Psychology -
Defense Information School Ft, Diego Mesa College
No Degree - Mass Communication
Defense Information School
Similar Profiles
Madelynn LanziMadelynn Lanzi
Customer Service Staff Member at PublixCustomer Service Staff Member at Publix
Ja'Shon SnipesJa'Shon Snipes
Warehouse Worker at PepsiCoWarehouse Worker at PepsiCo
Ruth DuqueRuth Duque
Driver at Amazon - Independent ContractorDriver at Amazon - Independent Contractor
Aric JohnsonAric Johnson
Financial Analyst - Delegated Credentialing at ParallonFinancial Analyst - Delegated Credentialing at Parallon
Tamara BennettTamara Bennett
Freelance Social Media Strategist & Brand Designer at Brandit Design GroupFreelance Social Media Strategist & Brand Designer at Brandit Design Group