Victoria Petersen
Costa Mesa,CA
Summary
Insightful Digital Marketer with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging through various types of campaigns, social media channels, and copywriting. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
7
7
years of professional experience
Work History
Content Marketer
Palenque Kitchen
10.2022 - Current
- Creates engaging and successful marketing, advertising and website copy- focusing on social media sites such as Instagram, LinkedIn and Tiktok.
- Coordinates with social media, public relations and other teams to execute product introductions.
- Traffics advertisements to target audience using specific algorithms for focused exposure.
- Utilizes photography and videography skills to create captivating and engaging social media posts.
- Helps client develop website portals and social media pages to promote business.
Performance Marketing Manager
USIM
06.2021 - 10.2022
- Increased departments revenue over 300% by utilizing key performance indicators such as ROI, EPC and LTV.
- Directed strategy and operative management of channels including paid social, display/banner, and affiliate marketing for multi-million-dollar clients.
- Adept in lead generation campaigns- utilizing co-reg campaigns to develop CRM loyalty programs for big brands in industries such as food, beauty and fitness.
- Teamed up with different departments such as SEO, Programmatic, and Bidding team to carry out clients marketing goals.
- Collaborated with CDO to build 1st party data and app loyalty programs for dozens of high profile clients.
Affiliate Coordinator
USIM
02.2021 - 06.2021
- Consistently met tight deadlines, while ensuring quality results
- Handled day-to-day tasks for over 100 campaigns, making sure to optimize when necessary.
- Collaborated with accounting to ensure accurate billing for all clients and partners
- Analyzed data from previous and current marketing campaigns to improve future results
- Expert in CPA, CPC, CPL, CPI campaigns in an array of different verticals.
- Revitalized email marketing campaigns and powerpoint decks to distribute between our sales and in-house marketing teams.
B2B Sales Consultant
Staples Inc
11.2019 - 11.2020
- Worked with mid-market companies to streamline their vendor processes and provide cost effective solutions
- Identified and capitalized on customer needs, being able to satisfy different industries
- Met and exceeded sales goals each month, and managed 100 calls per day
- Branded products through effective salesmanship and maintained long-term relationships with clients
- Implemented marketing and sales campaigns to effectively brand products
Lead Waitress
The Counter
12.2015 - 11.2019
- Lead server that management relied on, and was a part of the few servers involved in training new employees
- Skilled multi-tasker who operates efficiently in a fast-paced environment
- Exhibited close attention to detail to customers needs and wants, resulting in great customer retention
- Handled customer complaints professionally, resolving issues through diplomatic acknowledgment and commitment to service.
Education
Bachelor of Science - Anthropology
University of California, Santa Cruz
Santa Cruz06.2019
Skills
- ADDITIONAL SKILLS
- Photography/Editing (Photoshop, Canva, Adobe Spark)
- Music Production (Garageband, Antares)
- Video Editing (IMovie, DaVinci Resolve, TikTok, Instagram)
- Interpersonal Communication
- Multi-channel marketing experience
- CAKE
- Salesforce
- Product Management
- MS Office/Microsoft Excel
- Advertising Strategy
- Affiliate Program Marketing
- KPI's Identification
- User Generated Content
- Volleyball- coached competitive girls volleyball for two years, making it to Junior Olympics
Timeline
Content Marketer
Palenque Kitchen
10.2022 - Current
Performance Marketing Manager
USIM
06.2021 - 10.2022
Affiliate Coordinator
USIM
02.2021 - 06.2021
B2B Sales Consultant
Staples Inc
11.2019 - 11.2020
Lead Waitress
The Counter
12.2015 - 11.2019
Bachelor of Science - Anthropology
University of California, Santa Cruz
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