Summary
Overview
Work History
Education
Skills
Websites
Certification
Awards
References
Timeline
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Victoria Prieto

Clearwater,FL

Summary

Dynamic Executive Producer with over 15 years of multifaceted experience across all facets of television news, spanning from skilled management to compelling newscast production. Proven track record as a high-performing journalist, skilled in networking, storytelling, and crisis management. Known for crafting and executing impactful communication strategies. Thrives in collaborative environments dedicated to fostering strong relationships through effective communication and collaboration.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Communications Manager

Pinellas County Government
Clearwater, FL
01.2024 - Current
  • Spearhead all aspects of communication strategies and public relations initiatives for the county government, ensuring alignment with organizational goals and objectives.
  • Streamlined internal communication processes by creating a centralized information hub for employees.
  • Developed key message frameworks to ensure consistent messaging across all channels and touchpoints within the organization.
  • Created compelling visual assets for use across multiple platforms, enhancing brand consistency and recognition.
  • Negotiated favorable contracts with external vendors for services such as event planning or graphic design, reducing overall project costs while maintaining high-quality results.
  • Collaborated with cross-functional teams to develop effective marketing materials and messaging.

Executive Producer

Spectrum News
St. Petersburg, FL
01.2016 - 01.2024
  • Managed team of 30+ people across multiple departments daily.
  • Produced high-quality news segments by researching, writing, and editing content for daily broadcasts.
  • Developed strategies for successful project execution, ensuring timely delivery and high-quality results.
  • Coordinated post-production efforts such as editing, sound design, and visual effects to finalize projects according to management expectations.
  • Optimized workflow processes through strategic delegation of responsibilities among team members based on their specific skill sets.
  • Consistently met or exceeded project deadlines, demonstrating effective time management and organizational skills throughout the production process.
  • Championed diversity in hiring practices both behind-the-scenes and on-screen, promoting a more inclusive and representative industry.

News Producer

WPLG Local 10 News
Miami, FL
04.2014 - 01.2016
  • Reviewed and edited colleagues' scripts for improved flow and voice.
  • Maintained up-to-date knowledge of current events and industry trends.
  • Coordinated work and supported anchors, videographers and engineering staff, producing 4 hours of daily live content.
  • Improved audience engagement with proactive strategies across different forms of media.

News Writer

WSVN 7 News
Miami, FL
05.2012 - 04.2014
  • Sought out stories by pursuing other news organizations information periodically and either assigned or wrote stories according to strict deadlines.
  • Adhered to strict ethical guidelines while reporting sensitive topics, upholding the reputation of the publication as a credible news source.

Education

Bachelor of Arts - English

Nova Southeastern University
Ft. Lauderdale

Skills

  • Strategic Communications
  • Media Relations
  • Crisis Management
  • Multimedia Storytelling
  • Internal Communications
  • Deadline-Oriented
  • Breaking News Coverage
  • Decision-Making

Certification

FEMA E0105: Public Information Basics

FEMA IS-29A: Public Information Officer Awareness

FEMA IS-100C: Introduction to the Incident Command System

FEMA IS-200C: Incident Command System for Initial Response

FEMA IS-700B: National Incident Management System

FEMA IS-800D: National Response Framework

Awards

2022 Florida Association of Broadcast Journalists Award

  • Winner: Politics, Government Election Reporting - Series
  • Winner: Public Affairs/TV Magazine
  • Winner: Team Coverage

2021 Suncoast Regional EMMY Award

  • Nominee: Special Event Coverage - Live

2021 Green Eyeshade Award

  • Winner: Public Service in Television Journalism

2019 Suncoast Regional EMMY Award

  • Winner: News Special
  • Nominee: News Special

2018 Suncoast Regional EMMY Award

  • Winner: News Special

References

Available upon request

Timeline

Communications Manager

Pinellas County Government
01.2024 - Current

Executive Producer

Spectrum News
01.2016 - 01.2024

News Producer

WPLG Local 10 News
04.2014 - 01.2016

News Writer

WSVN 7 News
05.2012 - 04.2014

Bachelor of Arts - English

Nova Southeastern University

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Victoria Prieto