VICTORIA SANTERRE
Fort Lauderdale,Florida
Overview
4
4
years of professional experience
Work History
Area Sales Manager
Happy Dad
Miami, Florida
09.2025 - Current
- Manage a large, high-volume South Florida territory spanning the Florida Keys through Key West, overseeing on- and off-premise accounts across multiple markets
• Drove new business growth by onboarding 45+ new accounts since starting, expanding brand presence and distribution in competitive territories
• Lead and coordinate 23 distributor sales representatives, setting priorities, executing brand initiatives, and driving KPI performance
• Develop and execute strategic route planning, pricing analyses, and account-specific selling strategies to increase placements, menu features, and case volume
On-Premise Market Development Representative
Sazerac Company
Fort Lauderdale, USA
07.2023 - Current
- Manage a dynamic portfolio of 150+ on-premise accounts across South Florida-including restaurants, bars, golf courses, and nightclubs-with a strong focus on new business development, competitive conversions, and strategic growth.
- Ranked the #1 On-Premise Sales Rep in Florida for FY25 in both Paddy's Irish Whiskey and BuzzBallz, driven by aggressive account acquisition, feature placement wins, and consumer-targeted activations.
- Drove $41,378 in FY25 sales for Paddy's, up 53.1% vs FY24, by executing competitive price positioning, converting green tea shot programs at high-volume venues like Hunter's Beach Bar, and securing well placements at Sangrias.
- Grew Corazon Tequila to $248,843 in FY25 revenue, up 1.1%, by leading strategic menu placements and volume-driving conversions in flagship accounts such as No Man's Land.
- Partnered with Damn Good Hospitality to activate a signature White X launch event featuring Quavo, driving influencer-fueled engagement and depleting 20+ cases via premium bottle-service programming, VIP sampling, and immersive on-site brand experiences-boosting visibility and accelerating sales velocity.
- Increased total premium brand revenue across personal territory in Fiscal 25 by 4.0% (liter equivalent), generating an additional $78,000 through targeted upsell strategies and optimized brand visibility in key accounts.
Sales Intern
Tom James Company
Boca Raton, USA
05.2022 - 08.2022
- Executed over 60 cold calls daily, totaling more than 1,500 calls, and booked over 20 appointments, generating $18,000 in revenue.
- Ranked as the top revenue generator among 20 interns in the Southeast.
- Prospected over 25 new clients daily through Sales Navigator, identifying over 1,000 potential clients.
Education
Bachelor of Science - Marketing With A Major in Professional Sales
Florida State University
Tallahassee, FL05.2023
Timeline
Area Sales Manager
Happy Dad
09.2025 - Current
On-Premise Market Development Representative
Sazerac Company
07.2023 - Current
Sales Intern
Tom James Company
05.2022 - 08.2022
Bachelor of Science - Marketing With A Major in Professional Sales
Florida State University