Victoria Simons

• Generated AI-assisted product schema for top categories and product pages using GPT-4, improving efficiency and structured data accuracy.
• Developed weekly and monthly analytics reports from Google Search Console and Conductor to monitor performance across 500+ product pages.
• Leveraged Conductor AI insights to identify keyword topics and content opportunities, increasing brand visibility, organic traffic, and conversions across large language model (LLM) platforms.

LegendaryWhitetails.com

• Enterprise level ecommerce retail site optimization
• Conducted a technical SEO audit identifying JavaScript and CSS issues affecting Core Web Vitals and mobile UX. Developed a prioritized roadmap, increasing site performance by 65%.

Lauren Brickner Esthetics

• Led full website migration from Squarespace to WordPress with proper URL mapping and 301 redirects. Optimized multi-location Google Business Profiles and site structure, improving Core Web Vitals, local visibility, and data-driven content performance.

PPG.com

• Developed and optimized blog content across multi-national sites targeting industry-specific keywords and search intent. Implemented structured data (schema markup) and refined page architecture and accessibility, enhancing SERP visibility and user experience.

Kelsy Salon

• Optimized Google Business Profile and integrated location data, driving a 70% increase in GBP conversions. Performed comprehensive on-page SEO, including meta titles, descriptions, image alt text, site structure, and content optimization. Created customized static pages in HTML/CSS in Squarespace to support site structure and usability.

• Led enterprise-scale site migrations for the U.S. Air Force, Air National Guard, Air Force Academy, Air Force ROTC, and U.S. Space Force, coordinating information architecture (IA), 301 redirects, and launch QA across multiple stakeholders.
• Diagnosed and eliminated keyword cannibalization by consolidating duplicate/conflicting content and aligning intent, improving topical clarity and search rankings.
• Resolved site architecture and indexability issues, including cross-origin linking, mixed-content errors, redirect chains/loops, canonicalization, and reciprocal hreflang implementation, restoring HTTPS security, improving crawl efficiency, preserving link equity, and rebuilding XML sitemap coverage.
• Instrumented GA4, Google Search Console, and Looker Studio to baseline pre-migration performance, annotate launch, and report post-migration deltas across traffic, indexation, Core Web Vitals, and conversions, enabling ongoing optimization.

Enterprise level-eCommerce optimization for Oral B Products

• Analyzed website performance metrics using Google Analytics to identify opportunities for improvement.
• Audited e-commerce product pages for proper keyword usage, title tags, meta descriptions, and URL structure to optimize search engine performance.
• Improved user experience with mobile-first design principles and page speed optimizations, reducing bounce rates and increasing session durations
• Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
• Conducted keyword research to optimize content for search engine visibility and user engagement.
• Collaborated with cross-functional teams to align SEO goals with overall marketing initiatives and campaigns.