Victoria Skelton
Greenville,SC
Summary
Dynamic and results-driven Marketing Manager with over 6 years of experience in leading cross-functional teams, developing and executing innovative marketing strategies, and driving brand growth across a variety of industries. Adept at blending strategic marketing, digital media, and consumer insights to deliver impactful campaigns that resonate with target audiences. Skilled in team leadership, client relationship management, and data analysis with a strong focus on outdoor lifestyle branding and community engagement. Passionate about fostering connections between people and the outdoors through compelling storytelling, creative content, and seamless execution of marketing strategies.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Marketing Account Executive
Community Journals
Greenville, SC
01.2023 - Current
- Develop and execute targeted marketing strategies across multiple digital and traditional platforms, increasing local business visibility and brand awareness through integrated campaigns.
- Manage end-to-end advertising solutions including OTT video, SEO/SEM, digital display, and print, leveraging data-driven insights to optimize media buys and ensure successful outcomes.
- Foster relationships with key clients, collaborating on brand strategy development and providing tailored recommendations for brand positioning and marketing efforts.
- Oversee the creation of compelling ad content with the creative team, ensuring all materials align with client goals and industry trends.
- Track campaign performance and provide detailed reports, utilizing analytics tools to measure engagement and refine future marketing strategies.
Assistant Store Manager
Lululemon Athletica
Greenville, SC
01.2019 - 01.2023
- Led a high-performing team, achieving top store performance across North America for sales growth and product engagement in the women’s category, generating a 3x increase in sales from $3 million to $10 million over four years.
- Developed and executed strategic marketing initiatives tailored to the local community, increasing brand loyalty and engagement through customer-centric campaigns.
- Managed inventory and operational protocols, ensuring efficient sales and operational processes that contributed to improved margins and profitability.
- Spearheaded team training programs, elevating product knowledge and sales effectiveness, resulting in consistent sales improvements and a highly motivated team environment.
- Contributed to local events and brand activations that reinforced Lululemon’s commitment to an active, outdoor lifestyle, further enhancing brand perception within the community.
Field Business Consultant + Lead Corporate Trainer
Clean Juice
Charlotte, NC
01.2018 - 01.2019
- Consulted with franchise owners across the southeastern U.S., developing and implementing localized marketing strategies that drove revenue growth and brand consistency.
- Used digital tools and social media strategies to enhance store visibility and community engagement, increasing foot traffic and sales.
- Collaborated with franchise owners to design promotional events and campaigns that aligned with the brand’s outdoor, health-focused ethos, expanding market presence.
- Provided training and guidance on marketing best practices, focusing on leveraging local partnerships and influencer collaborations to drive business success.
General Manager of Operations
Clean Juice
Greenville, SC
01.2017 - 01.2018
- Successfully managed operations, sales strategies, and customer relations in fast-paced environments, applying lessons in team leadership and innovation to drive business results.
Assistant General Manager
Sidewall Pizza Company
Greenville, SC
01.2015 - 01.2017
Assistant Events Coordinator
The Lazy Goat
Greenville, SC
01.2013 - 01.2015
Education
Associate of Arts - Graphic Design and Photography
Greenville Technical College
Greenville, SC01.2015
Skills
- Team Leadership & Development
- Strategic Marketing Planning & Execution
- Digital Marketing & Social Media Strategy
- Brand Development & Positioning
- Content Creation & Campaign Management
- Client Relationship Management
- Data Analysis & Performance Reporting
- Outdoor Lifestyle Expertise
- Project Management & Vendor Coordination
- Paid Media Strategy & Execution
- Creative Direction & Collaboration
- CRM & Marketing Tools Proficiency (HubSpot, Google Analytics, etc)
- Adobe Creative Suite
- Media Planning & Advertising
Licensestrainingcertifications
200 HR Registered Yoga Teacher
Certification
- Digital Marketing | Hubspot Academy
Timeline
Marketing Account Executive
Community Journals
01.2023 - Current
Assistant Store Manager
Lululemon Athletica
01.2019 - 01.2023
Field Business Consultant + Lead Corporate Trainer
Clean Juice
01.2018 - 01.2019
General Manager of Operations
Clean Juice
01.2017 - 01.2018
Assistant General Manager
Sidewall Pizza Company
01.2015 - 01.2017
Assistant Events Coordinator
The Lazy Goat
01.2013 - 01.2015
Associate of Arts - Graphic Design and Photography
Greenville Technical College
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