Victoria Sou

Independent creative studio specializing in experiential campaigns and cultural brand partnerships.

• Led 20+ global and domestic campaigns across spirits, fashion, and entertainment sectors—including award-season activations (MET Gala, Lifetime Achievement Awards) and partnerships with BET and Billboard.
• Directed creative strategy for Grammy-nominated campaigns, translating brand identity into culturally charged storytelling that increased social engagement and network viewership.
• Managed $500K+ budgets per campaign, overseeing creative production, vendor contracting, and multi-market rollout to ensure quality, alignment, and profitability.
• Built and mentored cross-functional teams of 6–15, fostering collaboration between creative, marketing, and production disciplines to deliver cohesive brand executions.
• Achieved measurable results across press visibility, audience reach, and ROI, with campaigns featured in Billboard and Wonderland Magazine UK.

Boutique production agency developing campaigns and visual content across film, music, luxury, and lifestyle.

• Oversaw end-to-end production design and creative direction for both in-house and client projects spanning music, automotive, and fashion—including collaborations with J. Cole, Vogue, Bentley, Pepsi, Sephora, CAA, Vanity Fair, and Time Magazine.
• Served as Production Designer on the feature film Coins Forever (2021), managing a $20 M production budget and completing a full apartment set build in just three days—on time and under budget.
• Produced large-scale experiential activations (400 + attendance) such as Tyson Ranch, integrating design, performance, and storytelling to amplify brand visibility and cultural engagement.
• Engineered creative workflows and partnership ecosystems that improved delivery speed by 35 % and positioned the studio as a trusted collaborator for global brands.

Supported Jordan, Men’s Running/Training, Sportswear, and Basketball divisions in regional brand marketing.

• Executed 20 + regional DTC campaigns and retail activations, adapting global directives into localized experiences that deepened community connection and increased sell-through.
• Developed and launched marketing strategies for new and existing product lines, aligning creative messaging with consumer insights to boost awareness, engagement, and conversion.
• Enhanced experiential retail storytelling through seasonal initiatives, community events, and premium in-store activations, driving measurable gains in foot traffic and consumer retention.
• Served as a Nike Pacer for the LA community, bridging performance storytelling with local engagement to grow brand advocacy.

Creative incubator supporting emerging talent in music and visual arts.

• Produced high-impact creative initiatives in collaboration with artists, agencies, and brands, delivering culturally relevant visual campaigns across music and entertainment.
• Designed scalable brand systems and campaign visuals informed by audience insights and emerging creative trends.
• Streamlined production workflows to optimize delivery timelines while managing multiple concurrent projects under tight deadlines.