VICTORIA TAYLOR

• Transformed business by implementing comprehensive brand overhaul, revamping vision and strategy, enhancing financial and product performance.
• Achieved highest profitability in FY 2021, surpassing EBITDA goals.
• Steered sales and margin growth in FY 2022. compared to previous year.
• Current progress aligning with MPA plans for FY 2023.
• Enhanced speed-to-market through strategic planning, rigorous testing strategies and e-commerce product optimization.
• Increased online sales by developing unique product capsules, leading to 15% boost in customer acquisition and 20% growth in sales.
• Concepted and delivered new tween brand, Franki, which launched online within 102 days of conception. Opened 10 standalone boutiques and 160 shop in shops, resulting in $10M increase in top line revenue.
• Executed the expansion of selling channels for Francesca's by launching high-potential wholesale brand, $30M opportunity.
• Achieved average 10% cost savings and improved company liquidity by re-building the sourcing model.
• Revamped QA and fitting procedures for consistent fit across overseas and domestic vendors, leading to 5% reduction in returns.
• Implemented results-oriented trend function focused on driving new trends and aesthetic appeal, leading to higher UPT and AOV by ensuring consistent outfitting.
• Reshaped merchandising organization and introduced new talent. United, inspired and coached merchant team.
• Worked closely with the marketing team to create and execute successful brand awareness initiatives.
• Collaborated closely with Board to offer insights and recommendations on critical issues.
• Managed team of 30 across Merchandising, Creative and Quality. Supervised 6 direct reports.

Quince: Direct to consumer luxury apparel, acccessories and home brand

• Led creation of womenswesar collections.
• Created on-going product strategies and identified new opportunities.

Glowe: Direct to consumer maternity apparel brand.

• Oversaw merchandising and production, established all process and on-boarded international wholesale business.

Enchante: Multi product vendor.

• Developed and executed strategy to expand into international markets across multi products (accessories, soft home goods, cosmetics).

• Built and directed strategy and merchandise direction for Loft, resulting in $1.2B annual revenue
• Reinvigorated assortment and eliminated duplication to drive a 5% increase in sales.
• Delivered shortened end-to-end design / buying process and speed to market by 2 weeks, fostering simplified cross-functional road maps and meetings.
• Led implementation of test / read / react model which decreased markdown and identified key volume driving styles.
• Revitalized buying team with transformative approach; empowering and validating product knowledge to improve focus, drive, and culture.

• Led strategy, financials and merchandise design / product development and vision for Kmart and Sears (omni) resulting in $1B annual revenue.
• Achieved +$25.7M improvement in business operating profit through successful completion of product overhaul, re-sizing categories, newness frequency and $20M product cost savings.
• Transformed buying, design, and sourcing model from long lead, tertiary brands and import model to lean direct vendor base with merchant / vender product development and plan / read / react mentality, increasing sales and margin.
• Improved productivity and culture through coaching and performance management of key staff.
• Directed team of 3: head of merchandising, finance director, planning director who managed 38 staff.

• Delivered direct-sourced private label underwear to women's and kids, resulting in $30M cost savings.
• Successfully secured $20M of cost savings in Kidswear by implementing new sourcing strategy, combining volumes, and educating merchant teams in cost negotiation.
• Established and managed a team of product developers in Asian sourcing offices.
• Implemented strategies to enhance the range building capabilities of merchant teams.
• Set up read and response sourcing model.
• Elevated team performance by instilling culture of design-focused thinking and product-driven decision-making.

• Directed strategy, financials and merchandise design / development and direction.
• Surpassed GP budget and reversed market share decline as best performing division (Intimates) for 2014 fiscal year.
• Transformed the sourcing and product development model for intimates, introducing fashion/trend elements and faster lead times to historically basic and replenishment business. This resulted in cost savings, improved margins/sales, and the successful execution of customer-focused ranges. (Actioned also in womenswear).
• Revamped in-store intimates visual merchandising to enhance customer shopping experience, resulting in double-digit sales growth in roll-out stores
• Implemented quick response strategy into womenswear teams, resulting in reduced markdowns, increased newness and margin growth.
• Established brand definition between private label brands and re-focused external brand mix to compliment, resulting in clearer customer offer and improved ROI.

• Managed strategy, financials and buying for young fashion category.

• Led strategy, financials, design, merchandising, planning, and sourcing functions.
• Opened retail stores throughout Middle East offering one stop shop for children, teens, and mothers with +10K SKU count.
• Established and oversaw operations of London Buying office
• Managed and coached a team of 22.