Victoria Vasquez
Chicago,IL
Summary
Results-driven marketing leader with expertise in content strategy, brand management, and lead generation. Proven track record of driving impactful campaigns and revenue growth through cross-functional collaboration, team leadership and executional excellence.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Marketing Director
NielsenIQ
Chicago, Illinois
03.2023 - Current
- Lead the marketing content strategy for thought leadership in North America; oversee a program of 100+ published pieces
- Marketing team leader for regional brand and awareness campaigns; C-suite focused, digital-first, and demand-oriented
- Collaborate with internal and external PR, media, and association partners to further drive brand awareness and industry eminence through integrated strategy and planning
- Trusted and respected partner for senior commercial leaders in the U.S.
- Mentor and support five junior team members
Global Marketing Director
Kantar
Chicago, IL
07.2020 - 02.2023
- Responsible for 25% of the marketing-generated pipeline for global technology solutions
- Created new digital platforms, including video, paid media, and web, to drive leads and nurture key persona client community
- CRM captured 1,000 net new members in six months
- Managed industry partnerships to enhance demand and lead generation programs
- Owned the corporate social media strategy and oversaw content for organic LinkedIn activities, growing the handle by 8,000 followers in less than a year
- Led cross-functionally to launch new eComm product; generated 26 opportunities, average $40,000
- Leveraged internal and external marketing resources and specialists to help execute plans
Senior Marketing Manager
Kantar
Chicago, IL
06.2018 - 07.2020
- Worked cross-functionally to deliver lead-gen workshops with prospects and clients, with an average closed deal of $15,000
- Managed sales and marketing team participation at U.S. events, generating $1M in pipeline
- Webinar content strategy and activation, generating 1,000+ leads at a cost of $8,000 for the year
- Introduced paid media activation to leadership; secured budget approval for new line item spending of $2,000 a month
Client Engagement Manager
Kantar
Chicago, IL
06.2016 - 06.2018
- Created and executed email nurture program for existing clients
- Responsible for publishing regular blog and lead-generating web content; key team member of website integration project
- Responsible for U.S. Activation of a new product launch for V.R. research
Client Relationship Manager
Capsim
Chicago, IL
08.2013 - 05.2016
- Account Growth & Development delivered $100K in revenue in Q1 2015, a 50% growth in revenue from the previous year
- Learning and Development; led training workshops with university business administrators and staff
- Curriculum Delivery and Support; helped business professors integrate learning technology into course objectives
- Member of client services team, provided always on client support
Education
Bachelor of Arts - Global Studies
Arizona State University
Tempe, AZ12-2008
Skills
- Content strategy
- Lead generation
- Digital marketing
- Brand management
- Marketing analytics
- Integrated planning
- Social media strategy
- Performance Marketing
- Marketing strategy
- Cross-functional collaboration
Languages
Spanish
Native/ Bilingual
Certification
Certificate for LinkedIn Advertisers
Affiliations
Elected community member to the Local School Council, a governing body for each CPS district-school, for the 2022-2024 term.
MarTech Skills
- Marketing Automation: HubSpot, Pardot, Microsoft Dynamics
- CRM: Salesforce, Hubspot, Microsoft Dynamics
- Content: Turtl, Vimeo, Adobe, Canva, Youtube
- Social & Web: Wordpress, G4, Hootsuite
References
References available upon request.
Timeline
Marketing Director
NielsenIQ
03.2023 - Current
Global Marketing Director
Kantar
07.2020 - 02.2023
Senior Marketing Manager
Kantar
06.2018 - 07.2020
Client Engagement Manager
Kantar
06.2016 - 06.2018
Client Relationship Manager
Capsim
08.2013 - 05.2016
Bachelor of Arts - Global Studies
Arizona State University
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