Summary
Overview
Work History
Education
Skills
Volunteer Experience
Awards
Timeline
Generic
Victoria Vestal

Victoria Vestal

San Jose,CA

Summary

Dynamic cleantech mentor and founder with a proven track record in strategic planning, marketing and strategy. Successfully raised $36M for a solar panel manufacturing plant, leveraging partnership development and market analysis to drive growth. Expert in brand development and technical mentoring, with a focus on innovative renewable energy solutions.

Overview

36
36
years of professional experience

Work History

Cleantech Mentor

Department of Energy FEDTECH BOOST Cleantech Incubator
09.2024 - Current
  • One of 12 mentors working with inventors of renewable and solar energy at Sandia Labs.
  • Advised team of 3 and created a solar Industrial thermal low carbon alternative while setting up framework, strategy, partnership and marketing for SolarFlame, a start-up born out of the Fall Cohort.

Principal

SOLCATALYST
, USA
03.2019 - Current
  • Founder and one of 3 equity owners of a US solar panel manufacturing plant in Texas utilizing ITC 45X tax credits.
  • Raised $19M in a PPM to purchase Ecoprogetti equipment.
  • Raised an additional $17M from lead investor to purchase our building in 1301 Exchange.
  • Tier 1 solar panels sold out for four years to Private Equity.
  • Private Equity is acquiring our company and the plant.
  • Successful Exit.
  • Developer and Owner of 1.3 GW in que in Arizona with three utilities.
  • 900 MW in System Impact Studies April 2025 with WAPA.

Branding & Marketing Contract Consultant

SOLTEC
01.2017 - 01.2019
  • Strategy of branding and marketing for Spanish tracker company in North America.
  • Strategy for brand development to social media channels, association partnerships.
  • Manage tradeshows preceded by media outreach, social media campaigns and partner distribution events for reach, coverage and branding.

Branding & Marketing Consultant

ALION ENERGY
01.2015 - 01.2017
  • Market unique tracker into US solar market.
  • Relaunch brand at solar conferences.
  • Branding refresh with website update, tradeshow planning and execution, press and social media.
  • Launched brand into Mexican market resulting in 8 MW installation.

Director of North American Branding & Marketing Strategy

TRINA SOLAR
01.2009 - 12.2014
  • Launch of unknown Chinese PV manufacturer into the U.S. in 2009.
  • Launched ZepSolar partnership to be acquired by Solar City
  • Developed U.S. branding, marketing and PR strategy with $3M budget.
  • Responsible for branding & execution for tradeshow, print, website, online efforts. Designed social media branding campaign leveraging Facebook, Twitter & Google +.
  • Managed external PR & Agencies. Managed operations, staff and budget.
  • Managed new product launches for QuadMax, Honey, Trinamount (Zep Solar) and Trinasmart working cross-functionally with APAC, Europe and HQ (China).
  • Managed Formula One Renault Lotus sponsorship to increase brand
  • Initiated and executed distributor marketing relationships and influenced new distributor loyalty program.

Senior Marketing Field & Vertical Industry Marketing Consultant

CISCO SYSTEMS
01.2007 - 01.2009
  • Designed marketing operations process and for department.
  • Created quarterly marketing plans for verticals – financial services, healthcare, retail, government, education, manufacturing and sports/entertainment.

Senior Product Marketing Manager Consultant - Photoshop - Digital Imaging Business

ADOBE SYSTEMS, INC.
01.2005 - 01.2007
  • Creation of partner marketing for Photoshop influencers: Kodak, Hasselblad, Epson, Wacom, PDN, American Photo, Popular Photography, Smugmug and DotPhoto.
  • Launched Adobe Photographers Directory for Adobe Creative Suite 2 and Photoshop CS2.
  • Managed localization of Photographers Directory into French, German, Spanish and Italian.

Senior Sales Producer – Yahoo! Finance

YAHOO! INC.
01.2000 - 01.2002
  • Responsible for sales strategies and advertising placement for the B2C Finance property (http://finance.yahoo.com).
  • Assisted sales in positioning advertising opportunities.
  • Utilize CRM (Siebel) for sales activity monitoring.
  • Maintenance of ad inventory and pricing.
  • The site generated $48M in revenue for 2001 and $78M for 2000 as well as 2 billion pageviews per month.
  • Created sponsorships for automotive, technology, and consumer advertisers.
  • Created custom sponsorship for Oracle, SBC, Ford, State Farm, Compaq and ETRADE.

Marketing Manager - Design Services

CADENCE DESIGN SYSTEMS
01.1998 - 01.2000
  • Responsible for the execution of tradeshows, seminars, collateral, lead database and direct mail.

Senior Business Analyst - Financial Accounts Cross-Technology Program

GARTNER GROUP (DATAQUEST)
01.1995 - 01.1998
  • Managed research for a subscription client base of financial analysts and investment bankers growing from $1M to $2M.

Financial Consultant & Project Manager – International Mutual Funds

CHARLES SCHWAB
01.1991 - 01.1995
  • Created first international mutual fund product.
  • Negotiated contracts, trading procedures with offshore financial institutions.
  • Designed from concept to product launch in 4 months.
  • Created trading interface and procedures for settlement.
  • Brought in $10M assets in its first year.
  • Institutional Representative - Mutual Fund (OneSource).
  • Managed 10 mutual fund institutional trading relationships, which included over 50 mutual funds.

Financial Consultant

MERRILL LYNCH
01.1989 - 01.1991
  • Registered Representative that sold investment products and advice.

Education

MBA - International Marketing

San Francisco State University

BA - International Relations

University of Southern California

USC Senior Year Abroad

University of Kent
Canterbury

Skills

  • Marketing Strategy
  • Strategic planning
  • Sales Strategy
  • Partnership development
  • Brand development
  • Technical mentoring

Volunteer Experience

  • Vice Chair, Turtle Island Community Capital, a non-profit CDFT
  • BOARD MEMBER, Indigenized Energy, Solar advisor Board Member for 18 Great Plains tribes in the Northern Energy Tribal Coalition. Grant Writer to 4 Greenhouse Gas Reduction Fund Grants including Elemental Impact, Coalition for Green Capital.
  • Executive Director, Africa Solar Fund, Africa Solar Fund is a 5013(c) non-profit that works with local partners like TanzSolar and SimuSolar is to reduce poverty and improve the quality of life for people throughout Tanzania through the promotion of affordable technology powered by solar.

Awards

  • Cadence Excellence in Marketing
  • Charles Schwab Outstanding Customer Service
  • Gartner Group Annual Shooting Star Award
  • Merrill Lynch Regional Sales Award
  • National Geographic All Roads Film Festival Photography Board

Timeline

Cleantech Mentor

Department of Energy FEDTECH BOOST Cleantech Incubator
09.2024 - Current

Principal

SOLCATALYST
03.2019 - Current

Branding & Marketing Contract Consultant

SOLTEC
01.2017 - 01.2019

Branding & Marketing Consultant

ALION ENERGY
01.2015 - 01.2017

Director of North American Branding & Marketing Strategy

TRINA SOLAR
01.2009 - 12.2014

Senior Marketing Field & Vertical Industry Marketing Consultant

CISCO SYSTEMS
01.2007 - 01.2009

Senior Product Marketing Manager Consultant - Photoshop - Digital Imaging Business

ADOBE SYSTEMS, INC.
01.2005 - 01.2007

Senior Sales Producer – Yahoo! Finance

YAHOO! INC.
01.2000 - 01.2002

Marketing Manager - Design Services

CADENCE DESIGN SYSTEMS
01.1998 - 01.2000

Senior Business Analyst - Financial Accounts Cross-Technology Program

GARTNER GROUP (DATAQUEST)
01.1995 - 01.1998

Financial Consultant & Project Manager – International Mutual Funds

CHARLES SCHWAB
01.1991 - 01.1995

Financial Consultant

MERRILL LYNCH
01.1989 - 01.1991

MBA - International Marketing

San Francisco State University

BA - International Relations

University of Southern California

USC Senior Year Abroad

University of Kent

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