HubSpot
Victoria Vidal
Marketing Technology Strategist
Vidal,United States
Summary
Driven, dynamic, and results-oriented individual with an interest in marketing, advertising, project management, and data analytics Team-minded Digital Strategist recognized for developing products, marketing and training that drove revenue. Proficient in campaign management, Internet and email marketing and campaign optimization. Top-performing professional offering 10 years of experience and sound knowledge of various web applications and platforms.
Overview
11
11
years of professional experience
2
2
Languages
Work History
Marketing Technology Strategist
AMPP (Formerly NACE And SSPC)
Houston, Texas
01.2022 - Current
- Led projects to diversify strategies and revitalize online presence.
- Monitored online trends, conversations and innovations to optimize strategies.
- Researched and applied HubSpot and Twilio SMS techniques to increase online exposure and efficiency.
- Redesigned and published web pages with HubSpot.
- Identified technology framework required to support digital strategies.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Increased email click-through rate from 1% to over 3%
- Created content strategies for digital media.
- Maintained in-depth understanding of industry practices and trends to best promote products.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
- Measured and evaluated brand digital performance to present weekly findings to management.
- Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
- Analyzed group study results and applied data gathered to drive email marketing results and success.
Virtual Events and AD OPS Specialist (Analyst)
SagaCity Media
06.2021 - Current
- SagaCity Media owns Seattle Met, Portland Monthly, Houstonia Magazine, and Sarasota Magazine
- Perform all duties of ad operations including paid social media ad campaigns (Facebook ad manager and Google ads), trafficking, optimizing, retargeting, troubleshooting, ad optimization, and performance reporting
- Tracked key metrics and developed spreadsheets and data models.
- Effectively communicated status of ad campaigns, timing, and any technical or delivery issues to sales.
- Hired and cross-trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
- Solicited feedback from clients to assess event success and uncover opportunities for improvement.
- Developed and implemented successful marketing plans to generate event revenue.
- Created and presented real-time reports on current market conditions to upper management.
- Collected and analyzed data on customer demographics, preferences, needs and buying habits to identify potential markets and factors affecting product demand.
- Prepared reports of findings by illustrating data graphically and translating complex findings into written text.
- Created customized marketing materials to increase product awareness.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Trained 3 entry-level and ad ops specialists on company protocols, best practices and ad management procedures.
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
- Identified appropriate marketing channels and target customers for campaigns.
- Wrote engaging and successful marketing, advertising and website copy.
- Tracked and analyzed reports to determine needed improvements.
- Assisted various departments with change by communicating new improvement plans and expectations.
- Evaluated performance and policies against metrics.
- Digital advertising for 4 cities, over 50 clients at any given time with advertising budgets ranging from $1,000 to $35,000
- Increased digital ad sales by over 25% in less than 6 months.
- Collaborated with team members to achieve target results
- Delivered services to customer locations within specific timeframes
- Exceeded goals through effective task prioritization and great work ethic
- Participated in team-building activities to enhance working relationships
- Used Microsoft Word and other software tools to create documents and other communications
- Managed team of employees, overseeing hiring, training and professional growth of employees
- Improved operations through consistent hard work and dedication
- Created plans and communicated deadlines to complete projects on time
- Drove operational improvements which resulted in savings and improved profit margins
- Increased customer satisfaction by resolving issues
- Developed team communications and information for meetings
- Developed and implemented performance improvement strategies and plans to promote continuous improvement
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting
- Offered friendly and efficient service to customers, handled challenging situations with ease
- Worked within applicable standards, policies and regulatory guidelines to promote safe working environment
- Used coordination and planning skills to achieve results according to schedule
Chief Executive Officer
Valde Ventures
05.2019 - 12.2021
- All functions of marketing, website creation and ad management for clients including facebook ad creation and campaign management, Google ads, Google my business profile updates, etc.
- Procured and coordinated new resources to achieve sales targets within optimal timeframes.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Implemented strong hiring and training techniques to promote team cohesiveness and streamline overall workflow.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Directed market expansions to propel business forward, meet changing customer needs.
- Established foundational processes for business operations.
- Updated business processes, products and team makeups to generate more business opportunities and cater to audience needs.
Marketing & Social Media Manager
Source 1 Solutions, Inc
09.2019 - 04.2020
- Worked with management, sales and marketing to put forth Source 1’s mission and message with consistency
- Implemented and maintained presence across social networking sites
- Managed social media campaigns and day-today activities; including creating editorial calendars, producing engaging photos and content for posts, scheduling posts, audience building, running social media advertising campaigns, managing comments/messages/mentions and interacting with industry leaders
- Monitored effective benchmarks for measuring impact of social media programs and analyzed, reviewed, and reported on campaign effectiveness to maximize results
- Created articles and written content for LinkedIn, press releases, and articles for the Tampa Bay
- Business Journal
- Worked directly with CEO to develop branding guidelines and a unified approach to promote the brand
- Managed all marketing for the company and activities within the marketing department
- Developed a marketing strategy for the company in line with company objectives
- Coordinated marketing campaigns with sales activities
- Creation and publication of all marketing material in line with marketing plans
- Overall responsibility for brand management and corporate identity
- Prepared online and print marketing campaigns
- Maintained effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Completed in-depth reviews of market conditions and customer preferences.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Wrote engaging and successful marketing, advertising and website copy.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Identified appropriate marketing channels and target customers for campaigns.
- Updated social media platforms with latest news and corporate details.
- Maintained high level of understanding of industry standards and trends.
Social Media Account Manager, Web Content Manager
FusionZone
11.2018 - 06.2019
- Utilized expertise in several areas to assist in social media management, marketing, and content creation
- Created and managed Facebook ads/campaigns and social media accounts for multiple dealerships for major auto brands across the United States (Honda, Acura, Chrysler, Jeep, Dodge, Ram, Toyota, etc.)
- Created templates and tutorials for FusionZone Social Media
- Documented and created processes for organizational improvement
- Exponentially improved ad and social media performance from month to month
- Created product descriptions/tiered social media management system to offer clients in order to increase revenue
- Participated and led monthly PR calls with clients
- Completed social media requests for clients utilizing a ticketing system
- Drastically changed the overall approach for Social Media
- Successfully and radically improved ROI for social media accounts (all ad accounts were underperforming when I arrived)
- Social Media, Marketing
- Managed content distribution to online channels and social media platforms.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Used content management system to analyze user engagement and website traffic metrics.
- Analyzed and reported social media and online marketing campaign results.
- Directed content of website by gathering information and integrating data from other departments.
- Suggested and implemented new features to develop brand awareness.
Social Media Marketing Manager
USA Fit
01.2014 - 07.2017
- Analyze, and produce mid and final campaign reports for digital advertisers – pulling in data from multiple (5+) sources
- Perform quality assurance checks and debug issues with campaigns to ensure that line items and creative have been set up correctly, delivering across all platforms and devices, and optimized for customer success
- Document, update, and maintain ad trafficking and workflow procedures for advertiser accounts – while standardizing and documenting best practices
- Identify workflow inefficiencies and address ideas to improve the digital ad and omnichannel operations process to be simple and clear for our customers who buy across digital, events, and print
- Drive new digital projects as needed – such as exploring new digital video platforms, programmatic email marketing services, or standing up a new, branded digital channel experience., Utilized expertise in several areas to assist in social media management, marketing, and content creation
- Victoria Vidal - page 2
- Thoroughly researched marathon, half-marathon, 5K, 10K and related training information to create accurate content
- Created a variety of content for digital formats such as: the USA FIT app, USA FIT website and USA
- FITblog and social media pages
- Meme creation (predominantly utilizing Photoshop)
- Supervised, edited and created content for print publication, including flyers, advertisements, email blasts, etc
- Created and distributed press releases, including research on who to contact locally for marketing and/ or partnership purposes for USA FIT Organizers in different cities and states
- Collaborated with Gatorade and FuelBelt to create content and shared materials
- Learned SEO tactics to create increased web traffic
- Social media management (Facebook, Twitter, Pinterest) o Regularly monitored social media sites for over 50 USA FIT groups o Checked all content for appropriateness o Created content based on current trends o Kept social media sites up to date
- Regularly quality checked the various USA FIT websites for content and functionality
- Directly assisted the President of USA Fit in editing and creating content (sponsor letters, reports,
- PowerPoint presentations, etc)
- Presented writing seminar/assisted in training organizers at the annual conference
- Freelance
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Created printed marketing materials designed to drive campaigns.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
Darling Homes
05.2016 - 05.2016
- Assisted in updating inventory information on marketing materials before large sales event (this included basic graphic design work, as well as content creation)
Marketing and Communications Assistant
Balfour Beatty US
12.2014 - 12.2014
- Assisted in the research, design and preparation of RFQ/RFPs, org
- Charts, resumes and other miscellaneous marketing requests with short notice and rapid deadlines
- Updated marketing resources and information in the CRM database
- Designed 35th year anniversary client card and banner
- Wrote several communications pieces in addition to social media content for significant Houston area projects
- Improved InDesign skills as they relate specifically to AEC work
Web Content Writer (Technical Writer
Legacy Tubular
09.2014 - 09.2014
- Researched and created web content for Legacy Tubular for their updated website, utilizing best SEO practices
- Researched and described available products and services, company information and general information for public knowledge
- Victoria Vidal - page 3
Communications & Front Office Manager
Laser Midstream
08.2008 - 08.2009
- Assisted in selecting and creating marketing materials and PR materials
- Supervised pipeline locations and communication with general public regarding pipelines (including general questions and complaints)
- Researched and composed presentations and reports regarding pipelines
- Edited proposals for accuracy and to ensure company standards
- Managed and directed field employees to “one call” locations to properly mark and identify company pipelines
- Edited and wrote inner office communications
- Attended safety training and created a safety manual
- Proactively administered solutions to daily (and occasionally extraordinary) challenges
- Designed print collateral materials and coordinated branding across multiple communications channels
- Answered client queries and complaints to provide strong customer service
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal
Marketing/Communications/Office Manager
Farmers Insurance
01.2008 - 04.2009
- Wrote and implemented basic marketing strategy and marketing materials
- Composed insurance quotes and policies and restructured/edited office forms to ensure company standards were met and exceeded
- Managed the office temporarily until other management could be secured
- Innovated office procedures by restructuring the organization of the office
- Assisted customers with claims procedures and other insurance related issues
Education
Bachelor of Arts - English Language And Literature
University of Houston - Downtown
Houston, TXCertifications Digital Sales Certification - Google -
Expires Sep 2022 - undefined
Skills
Ad development
Keyword optimization
Training and Development
Competitive analysis
Social media expert
Project Management
Email Marketing
Content marketing
SEO proficiency
Communication and writing skills
Marketing strategy
Content and digital asset management
Goal planning
Lead Development
Software
Salesforce
JIRA
Monday
Asana
Facebook Ad Manager
Google Ads / DFP
Interests
Researching new technology
Timeline
Marketing Technology Strategist
AMPP (Formerly NACE And SSPC)
01.2022 - Current
Virtual Events and AD OPS Specialist (Analyst)
SagaCity Media
06.2021 - Current
Marketing & Social Media Manager
Source 1 Solutions, Inc
09.2019 - 04.2020
Chief Executive Officer
Valde Ventures
05.2019 - 12.2021
Social Media Account Manager, Web Content Manager
FusionZone
11.2018 - 06.2019
Darling Homes
05.2016 - 05.2016
Marketing and Communications Assistant
Balfour Beatty US
12.2014 - 12.2014
Web Content Writer (Technical Writer
Legacy Tubular
09.2014 - 09.2014
Social Media Marketing Manager
USA Fit
01.2014 - 07.2017
Communications & Front Office Manager
Laser Midstream
08.2008 - 08.2009
Marketing/Communications/Office Manager
Farmers Insurance
01.2008 - 04.2009
Bachelor of Arts - English Language And Literature
University of Houston - Downtown