Victoria Welch
Spokane,WA
Summary
Proactive and achievement-oriented Marketing Manager bringing 3 years of marketing and 7 years of leadership experience with a special emphasis on helping food service clientele. Effectively increases social media reach and client digital profile to catapult the company forward with sustained growth. Articulate communicator, natural leader, and organized manager. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing a solid history of success in boosting program operations efficiency, conversion rates, and performance. Well-versed in both online and traditional marketing approaches.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Social Media/Marketing Director
Custom West
05.2024 - Current
- Built social media platforms for Facebook and Instagram using Meta Business
- Create branding kit with full typography, primary, secondary, submark logos
- Collaborated with web designer to create graphics and website content for full website.
- Improved customer engagement through creation of targeted content campaigns on various platforms.
- Increased brand awareness- developing and implementing comprehensive social media strategies
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy effectively engage target audiences.
- Maintained social media accounts by keeping content engaging, fresh, educational and entertaining.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Answered general marketing department inquiries by email, phone, and mail.
Freelance Marketing Coordinator
Koterba Coaching and Evergreen Nutrition
05.2023 - Current
- Comprehensive Brand Kit- Company Logo, Icons, and Color Palette – for cohesion
- Social Media Plan – scheduled posts with a focus on algorithmic tuning attempting to maintain 3 day a week posting schedule
- Built Branded Physical Media Templates - business cards, document watermarks, T-shirt Designs, and presentation slides.
General Manager
Pete & Belles Ice Cream and Chocolate
02.2024 - 05.2024
- Business-to-business (B2B) partnerships around the area to improve community engagement
- Produce, publish, and adjust employee schedules every week
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Resolved customer complaints while prioritizing customer satisfaction and loyalty.
Retail Manager
MSU Culinary Services
01.2022 - 12.2023
- Oversaw store operations, including opening and closing procedures, cash management, and safety compliance.
- Enhanced store appearance by maintaining cleanliness standards and visually appealing displays that showcased products effectively.
- Implemented New Products – formulated and marketed, smoothies and boba tea
- Managed inventory control, ensuring optimal stock levels for in-demand products and reducing excess merchandise.
- Developed/Supported Social Media Marketing Campaigns
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
- Mentored team members to enhance professional development and accountability in workplace.
- Completed daily paperwork and computer entry of sales data as established by management.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Full cycle regular social media content with a focus on engagement rates, and key performance indicators (KPI)
- Posts are active under the department's Instagram handle @msuculinaryservices and the Montana State University Culinary Services Facebook page.
Social Media Brand Ambassador
Just Strong
04.2020 - 07.2023
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
- Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
- Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
Student Manager/barista
Montana State University Culinary Services
08.2017 - 12.2021
- Trained staff in department procedures and requirements to build a cohesive and successful team.
- Managed multiple projects simultaneously while prioritizing tasks according to urgency and importance in achieving institutional goals.
- Kept facility clean and neat with regular attention to maintenance demands.
- Promoted a welcoming atmosphere by greeting customers with a friendly demeanor and promptly addressing their needs.
- Handled customer complaints professionally, resolving issues promptly to ensure satisfaction and foster loyalty.
- Maintained and operated espresso machines, blenders, commercial coffee brewers, coffee pots, and other equipment.
- Made and served brand-specific café beverages with focus on speed, quality and consistency.
Clinique Consultant
Ulta Beauty Inc.
05.2021 - 08.2021
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
- Managed client relationships through regular check-ins and updates on project progress.
Barista
Espresso To Go
02.2019 - 01.2020
- Pleasantly interacted with customers during hectic periods to promote fun, positive environment.
- Contributed to a positive team environment through effective communication and collaboration with colleagues.
- Made and served brand-specific café beverages with focus on speed, quality and consistency.
- Created wide variety of hot and cold drinks in average shifts with consistently positive customer satisfaction scores.
Barista/ Baker/ Bartender
Smokejumper Station
05.2018 - 01.2019
- Managed time effectively to balance both front-of-house tasks and back-of-house responsibilities during busy periods.
- Handled customer complaints professionally, resolving issues promptly to ensure satisfaction and foster loyalty.
- Educated customers on coffee offerings, promoting upselling opportunities and enhancing their overall experience.
- Produced consistently high-quality baked goods for customers.
- Complied with health and safety codes to protect staff and customers.
- Managed cash handling duties responsibly, ensuring accurate accounting at the end of each shift.
- Followed alcohol awareness procedures for preventing excessive guest intoxication.
- Trained new bartenders on drink preparation, product promotion, garnish preparation, and sanitation protocol.
Cashier
Ace Hardware
05.2016 - 08.2016
- Greeted customers entering store and responded promptly to customer needs.
- Welcomed customers and helped determine their needs.
- Worked flexible schedule and extra shifts to meet business needs.
- Operated cash register for cash, check, and credit card transactions with excellent accuracy levels.
Education
Bachelor of Science - Business Management
Montana State University
Bozeman Montana12.2021
Skills
- Business to consumer and Business to business Sales
- Negotiations
- Operation management
- Project management
- Software-Microsoft Office, Canva Pro, Cap Cut, Microsoft Clipchamp
- Digital marketing & content creation
- Color theory
- Infographics, logo & icon creation
- Content scheduling
- Audience Engagement
- Brand strategy
- Influencer Marketing
Certification
- SERV Safe Montana, 08/01/22, 08/01/26
- LinkedIn Learning certificates in marketing management and social media coordination.
Projects
National Nutrition Month (March) tea campaign, 03/01/23, 03/31/23 Koterba Coach detailed Brand kit with logos, 05/01/23, 05/31/23 Evergreen Nutrition logo, 09/01/23, 09/30/23 AI generated images for author Maire E. Brown, 11/01/2023
Timeline
Social Media/Marketing Director
Custom West
05.2024 - Current
General Manager
Pete & Belles Ice Cream and Chocolate
02.2024 - 05.2024
Freelance Marketing Coordinator
Koterba Coaching and Evergreen Nutrition
05.2023 - Current
Retail Manager
MSU Culinary Services
01.2022 - 12.2023
Clinique Consultant
Ulta Beauty Inc.
05.2021 - 08.2021
Social Media Brand Ambassador
Just Strong
04.2020 - 07.2023
Barista
Espresso To Go
02.2019 - 01.2020
Barista/ Baker/ Bartender
Smokejumper Station
05.2018 - 01.2019
Student Manager/barista
Montana State University Culinary Services
08.2017 - 12.2021
Cashier
Ace Hardware
05.2016 - 08.2016
Bachelor of Science - Business Management
Montana State University
- SERV Safe Montana, 08/01/22, 08/01/26
- LinkedIn Learning certificates in marketing management and social media coordination.
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