VICTORIA WILEY
Columbia,SC
Summary
Results-oriented Marketing Email Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
6
6
years of professional experience
Work History
Marketing Intern
The Creative Girl
09.2022 - Current
- Successfully created 5 email marketing campaigns that include captivating copy and design, delivering strategic and specific brand messaging prompting high click rates.
- Managed email marketing strategy including planning, audience segmentation, creating content to deliver, and reporting marketing and communication metrics.
- Set up automated email sequences on multiple marketing automation platforms. (Mail Chimp and Klaviyo)
Store Manager
Cato Corporation
01.2019 - 08.2023
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Managed workflow between 7 members of staff, coordinating documents, planning, and creative material distribution daily.
- Created and managed social media campaigns to increase brand engagement.
First Assistant Manager
Cato Corporation
08.2017 - 12.2018
- Coached 6 sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
Education
Bachelor's degree - Integrated Marketing Communication
Winthrop University
Rock Hill, SC12.2016
Skills
- Design
- Adobe Suite
- Marketing Strategy
- Email Marketing Campaigns
- Audience Segmentation
- Automation Tools
- Email Marketing Platforms
- CRM Tools
- Written Communication
- Project Management
- Time Management
Timeline
Marketing Intern
The Creative Girl
09.2022 - Current
Store Manager
Cato Corporation
01.2019 - 08.2023
First Assistant Manager
Cato Corporation
08.2017 - 12.2018
Bachelor's degree - Integrated Marketing Communication
Winthrop University
Similar Profiles
Kendra HintonKendra Hinton
Virtual Executive Assistant at The Creative Diva GirlVirtual Executive Assistant at The Creative Diva Girl
Emily SanchezEmily Sanchez
Cashier/Waitress at Jersey Girl Grill/Jersey Girl Kitchen & MarketCashier/Waitress at Jersey Girl Grill/Jersey Girl Kitchen & Market
Mackenzie CrossMackenzie Cross
Studio Manager at Lucky Girl LashStudio Manager at Lucky Girl Lash