Overview
Work History
Education
Skills
Timeline
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VICTORIA I. CALDERA

Doral,FL

Overview

6
6
years of professional experience

Work History

Director of Sales

Four Points by Sheraton
Coral Gables, FL
01.2024 - Current
  • Implemented effective pricing strategies that increased profits while maintaining customer loyalty.
  • Engaged in regular weekly revenue calls to assess group risks, identify growth potentials, and execute effective FIT and BT strategies consistently.
  • Established ambitious goals for the sales team to promote achievement and surpass business targets.
  • Drafted detailed sales reports for distribution to management.
  • Implemented effective strategies to connect with key clients, leading to higher satisfaction levels and recurring business.
  • Built relationships with customers and industry professionals to establish long-term business growth.
  • Achieved a 200% year-over-year increase in contract business.
  • Succeeded in transitioning clientele's business from a comp set to our hotel.

Dual Sales Manager

Springhill Suites By Marriott / Best Western Plus
Doral, FL
02.2022 - 12.2023
  • Generated over $160k in revenue within the first three months, bringing new corporate business & events
  • Submitted weekly and monthly sales reports and attended sales and management meetings to support business objectives.
  • Successfully expanded customer reach into previously untargeted markets by utilizing a mix of sales techniques, including cold calling, prospecting, and networking.
  • Created marketing materials for sales, customer relations, and management purposes.
  • Submitted weekly and monthly sales reports and attended sales and management meetings to support business objectives.
  • Attended trade shows, community events, and industry meetings to build and maintain rapport with competitor hotels, lead sources, clients, and the local community.
  • Managed two hotel sales and marketing plans to support business objectives.
  • Conducted client presentations and site inspections.
  • Drove sales by effectively up-selling and cross-selling products to maximize profitability.
  • Multitasked effectively to handle administrative, operational and customer issues for multiple upcoming events.

Office Operations Manager

IRAS Group
Miami, FL
07.2021 - 02.2022
  • Managed overall upkeep and renovation activities to maintain operational efficiency and visual appeal of premises.
  • Ordered supplies as necessary while maintaining a cost-effective approach to procurement.
  • Provided support to the executive team by preparing reports, memos, letters, and other documents as needed.
  • Maintained a comprehensive filing system for all company documents and records.
  • Actively participated in meetings with senior management teams to provide updates on operational issues.
  • Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.

Receptionist/Accounting Intern

PAAST Accounting
Coral Gables, FL
05.2019 - 04.2020

Intern

  • Compiled and analyzed financial information
  • Researching and documenting tax filing
  • Account reconciliations
  • Contacted customers to ensure the collection of all necessary documentation
  • Organized files to support the audit team

Receptionist

  • Provided comprehensive support for company employees in terms of clerical tasks such as copying, faxing, and file management.
  • Provided professional customer service by addressing and resolving customer concerns.

Private Tutor

Self Employed
Coral Gables, FL
04.2018 - 03.2020
  • Listened to parent directions and followed guidelines for all aspects of children’s care.
  • Taught students how to effectively study, take notes and complete test questions.
  • Coached students through challenging material with positive reinforcement and encouragement.
  • Supported students in homework assignments, helping identify and address specific concerns.

Commission Sales Associate

Nordstrom
Miami, FL
06.2018 - 09.2019
  • Built excellent customer relations for future business.
  • Posted numbers well above and beyond expectations.
  • Administered all point of sale opening and closing procedures.
  • Operated a cash register to process cash, check and credit card transactions.
  • Directed strategic initiatives to achieve daily, monthly, quarterly, and yearly sales.

Education

Liberal Studies: Law, Business & Society Track

Florida International University
Miami, FL
08.2023

High School Diploma -

Riviera Preparatory School
2017

Skills

  • Bilingual
  • Leadership
  • Sales & Marketing
  • Networking
  • Trade show representation
  • Deal Closing
  • Client Relationship Management
  • Negotiations
  • Competitive
  • Creative
  • Proficient in PMS systems: Fosse, Light Speed, Delphi, OnQ & Jonas Chorum

Timeline

Director of Sales

Four Points by Sheraton
01.2024 - Current

Dual Sales Manager

Springhill Suites By Marriott / Best Western Plus
02.2022 - 12.2023

Office Operations Manager

IRAS Group
07.2021 - 02.2022

Receptionist/Accounting Intern

PAAST Accounting
05.2019 - 04.2020

Commission Sales Associate

Nordstrom
06.2018 - 09.2019

Private Tutor

Self Employed
04.2018 - 03.2020

Liberal Studies: Law, Business & Society Track

Florida International University

High School Diploma -

Riviera Preparatory School
VICTORIA I. CALDERA