Victoria Morgan
Medford
Summary
Dynamic marketing and communications leader with a proven track record at Lincoln Financial Group, driving impactful IT communications and crisis management strategies. Expert in content creation and social media strategy, I successfully enhanced customer engagement and doubled client acquisition, showcasing my ability to blend creativity with analytical insights.
Overview
14
14
years of professional experience
Work History
Director, IT Communications
Lincoln Financial Group
Radnor
09.2019 - Current
- Executed communications strategy for enterprise technology program affecting national customer base.
- Spearheaded education and adoption campaigns for software rollouts, cybersecurity, and customer experience enhancements.
- Orchestrated internal communications and thought leadership opportunities for senior executives.
- Led crisis communications strategy focused on technology incidents and cyber threats.
- Developed crisis communications framework for managing IT service disruptions and cybersecurity risks.
- Served as point of contact for IT service disruptions and related messaging strategies.
- Successfully navigated enterprise IT communications during transition to remote work amid COVID-19 pandemic.
- Promoted customer engagement through innovative digital services and solutions initiatives.
- Implemented strategic crisis management measures ensuring clear messaging during cyber threats.
Growth Marketing Manager
Comcast - MachineQ
Philadelphia
01.2018 - 01.2019
- Orchestrated vertical and audience-specific digital marketing campaigns, doubling client acquisition and boosting revenue by 50%.
- Established brand recognition and credibility through a strategic partner program with industry peers.
- Directed agency partners and internal teams in executing comprehensive SEO, PPC, social media, and content strategies.
- Monitored metrics against KPIs to refine strategies and drive informed decision-making.
- Facilitated collaboration with Sales and Product teams for precise MachineQ platform communication through collateral and sales programs.
- Enhanced Comcast's B2B IoT Business for cloud-based solutions addressing diverse practical business needs.
Sales and Marketing Specialist
PROTECS, Inc.
Philadelphia
01.2016 - 01.2018
- Executed brand strategy encompassing social media, content development, email automation, and PR to increase brand recognition.
- Spearheaded implementation of Salesforce CRM for national sales team integration.
- Directed sales team operations and performance assessments, resulting in $65 million annual revenue.
- Focused on high-tech construction management and real estate consulting targeted at Life Sciences and Pharmaceuticals.
Consultant
Veelee Communications
Philadelphia
01.2012 - 01.2018
- Crafted targeted brand and digital strategies for small to mid-market businesses.
- Produced market-specific content for web design, SEO, and social media initiatives.
- Led event coordination at five venues, achieving $1 million in annual revenue.
- Enhanced community relations and brand perception through strategic social media efforts.
Business Development Associate
Slice Communications
Philadelphia
01.2015 - 01.2016
- Achieved sales and activity targets consistently while overseeing pipeline management via Salesforce CRM.
- Increased revenue by 10% through expansion of offerings in financial services, education, and technology.
- Advised emerging businesses on maximizing marketing budgets with effective PR and social media campaigns.
Education
Bachelor of Arts - Journalism
University of Pittsburgh
01.2009
Skills
- Content creation and editing
- Copywriting skills
- Event coordination
- Salesforce and Pardot marketing
- Search engine optimization
- Social media strategy
- Google Analytics analysis
- WordPress expertise
Websites
Timeline
Director, IT Communications
Lincoln Financial Group
09.2019 - Current
Growth Marketing Manager
Comcast - MachineQ
01.2018 - 01.2019
Sales and Marketing Specialist
PROTECS, Inc.
01.2016 - 01.2018
Business Development Associate
Slice Communications
01.2015 - 01.2016
Consultant
Veelee Communications
01.2012 - 01.2018
Bachelor of Arts - Journalism
University of Pittsburgh