Vidhi Bhatia
Boston,MA
Summary
Dynamic marketing leader with over 9 years of experience in B2B and B2C strategy development, driving growth through data-driven insights, and cross-department collaboration. Expert in AI tools and analytics to enhance campaign effectiveness. Proven success in managing global projects and aligning marketing with sales, and business goals.
Overview
13
13
years of professional experience
Work History
Program Analyst Intern – Climate Tech
Lawrence Berkeley National Laboratory
Berkeley, CA
06.2024 - Current
- Crafted and implemented cohesive marketing strategies for climate-tech programs, like IMPEL and American Cradle to Commerce.
- Directed multi-channel communications through newsletters, webinars, and technical reports.
- Conducted comprehensive analysis of tech-to-market and deployment programs.
- Established a comprehensive Innovator database using tools such as Airtable and Tableau, connecting innovators to various resources, enhancing accessibility.
- Partnered with U.S. Department of Energy and National Labs to provide support to innovators through diverse learning sessions.
- Project proposal acquisition and donor relationship management
Product Marketing Lead
actyv.ai
Bangalore, India
11.2022 - 07.2023
- Designed and implemented product messaging frameworks, increasing lead-to-demo conversion rates by 68%, and boosting qualified leads by 25%.
- Led multi-channel marketing campaigns, including webinars, email automation, and sales collateral, strengthening demand generation efforts.
- Partnered with sales and product teams to create sales enablement materials, improving team effectiveness and sales cycle acceleration.
Senior Marketing Manager
ClearTax
Bangalore, India
05.2021 - 09.2022
- Drove demand generation for GST and e-Invoicing offerings, leading to a 10% increase in top-of-funnel leads and a 6% boost in conversions
- Managed the successful launch of e-Invoicing in the KSA market, securing 10 enterprise clients in the first 30 days
- Developed SEO-driven content strategies across the marketing funnel, using targeted keywords and diverse content formats to boost page rankings and organic traffic
- Optimized website content and CTAs, resulting in a 2.1% increase in leads and a 27% uplift in persona-based engagement
Global Brand Manager
OlaCabs
Bangalore, India
06.2017 - 02.2021
- Led brand marketing and social media for Ola Auto & Bike, helping drive 10x revenue growth ($320M) and acquiring 1.5M new customers in FY18-19
- Spearheaded Ola India’s post-COVID re-adoption strategy, integrating five layers of safety into the product, resulting in a 150% increase in preference share over competitors and a 9-10 percentage point improvement in brand trust scores
- Developed data-driven marketing campaigns across digital, social, and traditional media, maximizing reach and engagement
- Partnered with Starcom, Leo Burnett, and Wavemaker to execute large-scale branding initiatives and advertising campaigns
Group Head – Content
GroupM Pvt. Ltd.
Gurgaon, India
05.2014 - 06.2017
Sr. Social Media Manager
Dentsu Worldwide
Delhi, India
03.2013 - 09.2013
Sr. Digital Executive
Avian Media Pvt Ltd
Delhi, India
11.2011 - 03.2013
Education
Master of Science - Business Analytics
NORTHEASTERN UNIVERSITY
Boston, MA12.2024
Master of Business Administration - International Business
INDIAN INSTITUTE OF FOREIGN TRADE
Delhi, India03.2017
Bachelor of Business Administration -
MAHARISHI DAYANAND UNIVERSITY
Faridabad, India05.2010
Skills
- Marketing strategy: go-to-market strategy, value proposition development, demand generation, sales enablement, lead nurturing
- Content management: social media management, content strategy, and persona-based messaging
- Data analysis: performance tracking, campaign optimization: GitHub, Anaconda, Google Suite, Microsoft Office, Python, Polars, R, statistics, linear programming, and integer programming
- Agile/Scrum Project Management: Monday, Notion, and Discord
- CRM and marketing tools include Canva, Constant Contact, Lucid Chart, Salesforce, HubSpot, Airtable, and Google Analytics
- Visualization Tools: Power BI, Tableau
Accomplishments
- Built 'Profile IQ,' an AI-enabled career guidance platform in 24 hours; selected as one of the top 10 projects at a Microsoft hackathon.
- Second Runner Up – Protothon 5.0 - Aspiring Product Managers Club at Northeastern University. Proposed revenue-boosting & customer retention strategies for BlueBikes and designed a prototype using Figma.
- Dean's Scholarship Awardee for Master's of Science in Business Analytics 2023-2024.
- 'Sharpshooter Award' for the fiscal year 2021-2022 for successful launch of ClearTax in the KSA market.
- 'Relentless Excellence' award for consistently maintaining Ola’s brand imagery scores on social media.
- 'Above and Beyond' award for successful management of Airtel’s Open Network Campaign.
Projects
Analyzing the Impact of Student Mental Health on Academic Outcomes (PowerBI, MySQL)
- Designed interactive Power BI dashboard illuminating the relationship between student mental health and academic performance using primary survey data and secondary datasets.
- Identified opportunities for universities to implement targeted mental health interventions to improve student wellbeing and academic achievement through data-driven insights.
Enhanced Safety Optimization for MBTA through Risk-Based Route Allocation
- Minimize overall risk level in the transportation operations by efficiently allocating problematic drivers to routes in a way that reduces the probability of accidents or harsh events occurring.
Timeline
Program Analyst Intern – Climate Tech
Lawrence Berkeley National Laboratory
06.2024 - Current
Product Marketing Lead
actyv.ai
11.2022 - 07.2023
Senior Marketing Manager
ClearTax
05.2021 - 09.2022
Global Brand Manager
OlaCabs
06.2017 - 02.2021
Group Head – Content
GroupM Pvt. Ltd.
05.2014 - 06.2017
Sr. Social Media Manager
Dentsu Worldwide
03.2013 - 09.2013
Sr. Digital Executive
Avian Media Pvt Ltd
11.2011 - 03.2013
Master of Science - Business Analytics
NORTHEASTERN UNIVERSITY
Master of Business Administration - International Business
INDIAN INSTITUTE OF FOREIGN TRADE
Bachelor of Business Administration -
MAHARISHI DAYANAND UNIVERSITY
Similar Profiles
Jolina AlonzoJolina Alonzo
Graduate Student Researcher at Lawrence Berkeley National LaboratoryGraduate Student Researcher at Lawrence Berkeley National Laboratory
Zoe LatimerZoe Latimer
Intern at Lawrence Berkeley National LaboratoryIntern at Lawrence Berkeley National Laboratory
Deonte CooperDeonte Cooper
DRILLS. TRAINING AND EXERCISE COORDINATOR at Lawrence Berkeley National LaboratoryDRILLS. TRAINING AND EXERCISE COORDINATOR at Lawrence Berkeley National Laboratory