Vidya Baheti
Cerritos,CA
Summary
Self-Driven entrepreneurial individual, Engineer by education with 8 years of experience in E-Commerce Operations, E-commerce Business Development, Key E-Commerce Account Management, Digital Marketing. Seeking to leverage aptitude and experience to work for a company with defined goals and deliver optimum results.
Overview
12
12
years of professional experience
Work History
Senior Manager : Strategy and Business Development
Walmart Marketplace
03.2024 - Current
- Headed the Electronics/Wireless category for New/Refurbished conditions: acquired strategic sellers myself and leading a team of 4
- Revenue captain for Entertainment, Toys and Seasonal helped generate $69M in GMV out of which $25M was a direct contribution from my seller
- Responsible for a team of 13 on their sellers' revenue growth and help them learn the curve on seller activation. 10 out of top 20 BDMs in terms of GMV are from ETS
- Mentored, influenced and grew the new hires helping them launch some key sellers and understand all success levers efficiently
- Provided strong leadership to enhance team productivity and morale.
Manager : Strategy and Business Development
Walmart Marketplace
01.2023 - 03.2024
- Led the growth and business development of Walmart Restored : https://www.walmart.com/cp/walmart-restored/9332706 by creating strategies and collaboration with all stakeholders.
- Launched 68 strategic sellers generating over $50M in revenue which is 400% above the next BDM in the org of 47 team members, contributing 33% to the overall GMV from the whole outbound BD organization
- Brought 11% of total Walmart Restored GMV and 7 out of top 10 Restored sellers
- Conceptualized and built the first ever marketplace led homepage event on Walmart.com generating $800K within 7 days
- Was recognized and awarded $$ as "Making a difference award" for bringing very high impact sellers and drive their success from day 1
Specialist : Strategy and Business Development
Walmart Marketplace
11.2021 - 01.2023
- Brought 65 key sellers in Books category generating $5M in GMV (+35% YoY)
- Took a lead role in developing new-business proposals and presentations that create opportunities and partnerships
- Develop strategies with the Sales operations team to have better lead sourcing and operational tactics on Salesforce.
- Worked with Salesforce admin team to develop new features for informed prospecting.
Merchandising Manager
Newegg
07.2021 - 10.2021
- Maximized category turnover through proactive management strategies.
- Fostered positive work atmosphere by acting and communicating collaboratively with sellers.
- Planned and coordinated product availability for advertising and promotion purposes.
- Advanced sales cycle plans by maximizing placement of promotions, point of sale materials and product visibility.
- Study strategic sellers and their performance, define their quarterly goals and layout plans to achieve them.
- Organized meetings for up to 5 staff members to discuss upcoming promotions, key strategies, and tasks.
ECommerce Business Development Strategist
Ingredientsonline.com
05.2020 - 07.2021
- Developed new sellers with strategic relationship with prospects.
- Negotiated, prepared and signed contracts with clients.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiated and closed long-term agreements with new clients in US, Canada, Europe and South Asia
- Renewed 27 sellers contracts and brought 10 new sellers within 1 year which is more than given targets (2 contracts per month)
- Worked with existing sellers to increase sales and marketing revenue
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- Collaborated with marketing and design teams to develop and plan website content, layout and style.
- Collaborated with Marketing depart to achieve optimized listings and searchable keyword terms inserted on each listing
Marketing Coordinator
American Paper & Plastics, LLC
01.2019 - 02.2020
- Led Amazon business project with job roles including account set up, product selection, cost analysis, market demand research and scope of profitability.
- Registered company and brand "Awesomeproducts" and launched 20 products in 30 days.
- Optimized amazon listing and created PPC ads and coupons promotions getting listings traction and orders approximately 5 per day.
- Handled day-to-day running of launch of company's B2B website "appinc.com" , ensuring high levels of productivity and progression with IT team as well content and SEO agencies.
- Coordinated with third party agency for Social media marketing, Email marketing, Google AdWords increasing brand awareness and website page visits and sales by 20%
- Researched and developed scope of work on mobile app extension and its sync with website. Finalized vendor and set app workflow expectations.
- Tracked and reported on marketing campaign responses.
- Proofread marketing documentation to check for spelling, grammar and syntax errors.
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
Ecommerce Marketing Strategist
America Digital Accessories
12.2017 - 01.2019
- Amazon Seller Central - FBA, PPC Campaign Management including Promotion, Coupons. Direct fulfillment set up and implementation (FBM).
- Create new listings and Improve listing quality for existing ones - EBC, Photography, Photoshop,
- Creating variations listings , combos, multi-pack
- Amazon Canada and Europe - New account set , listing creation, pricing according to currency conversions, setting up shipping carriers. Connecting listing to US marketplace ASINs
- Amazon Vendor Central - Writing A+ content, Merchandising, advertising, setting up new products, .
- Shopify Website development : Basic Set up and data updating, adding app extensions for better functions. Monitoring abandoned carts, conversion rate, page visit growth and take actions based on statistics.
- Google AdWords - Manual campaigns set up with ad extensions. Review Keywords on keyword planner and constantly monitor modify depending on results
- EBay- Listing creation, bulk uploads, reviewing sales stats and take steps to improve conversion. Create promoted listings
- Walmart - Bulk listing creation, monitoring unpublished listing, listings with errors, Improve underperforming listings
- GroupOn listing creation
- Forecast inventory and be in close communication with purchasing team and place timely orders.
- Constantly review products not moving and report to management Close out dead items due to changing market
- Promote new arrivals and constantly monitor sales of all products listed across all platforms
- Project manager for implementation inventory control software “Cin7”
- Increased company average order price by 20% resulting in higher profitability and increased gross revenue by 60%
Ecommerce Marketing Manager
ToolUSA
02.2013 - 07.2017
- B2C : Responsible for understanding different eCommerce platforms and start new accounts on sales platforms like Amazon, eBay, Walmart
- Handled catalog of over 8000 SKUs, learnt procedure to upload products in bulk using CSV flat files.
- Handled team of 4-6 members in order processing, customer service, content writer and photographer
- Responsible for product listing by defining product description, keywords & pricing.
- Responsible for product photography, editing & color corrections by using adobe Photoshop.
- Define strategies to boost sales –Digital Advertising, Creating Campaign, Creating new Kits to beat market competition, adding free gifts, managing pricing.
- Monitored daily received online orders and shipping.
- Forecasting Sale and suggesting items for procurement
- Responsible for handling client enquiry, complaints, returns & refunds through emails or telephonic conversation.
- Implementation of shipping software Shipstation - Importing orders , Managing order processing.
- Manage shipping supplies: Packing boxes, Packing Envelopes, Tapes, Peanuts, Bubble Wrap etc.
- B2B Sales : Attend ASD Trade show Las Vegas on behalf of sister concern (Wholesale), booth set up, attend customers as Sales Representative.
- Following up with prospects, Write orders, defining freight and payment terms.
- Continually maintained and improved company's reputation and positive image in markets served.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
Education
Bachelor of Engineering - BE - Polymer
Maharashtra Institute of Technology
Pune, Maharashtra, India05.2009
Skills
- E-commerce Marketplace Management
- Salesforce dashboard/report building
- Looker report building/conceptualizing
- Microsoft Access/Excel/Word/Powerpoint
- Full lifecycle business development
- Account management
- Website Management (Shopify, Magento)
- Market Research/ Pricing analysis
- Marketplace to ERP integration
- Negotiation
- Strategic Planning
- Team management
Timeline
Senior Manager : Strategy and Business Development
Walmart Marketplace
03.2024 - Current
Manager : Strategy and Business Development
Walmart Marketplace
01.2023 - 03.2024
Specialist : Strategy and Business Development
Walmart Marketplace
11.2021 - 01.2023
Merchandising Manager
Newegg
07.2021 - 10.2021
ECommerce Business Development Strategist
Ingredientsonline.com
05.2020 - 07.2021
Marketing Coordinator
American Paper & Plastics, LLC
01.2019 - 02.2020
Ecommerce Marketing Strategist
America Digital Accessories
12.2017 - 01.2019
Ecommerce Marketing Manager
ToolUSA
02.2013 - 07.2017
Bachelor of Engineering - BE - Polymer
Maharashtra Institute of Technology
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